8:00-9:00 Registration

9:15-10:00 The Road to ROI on the Web
Advertising will undoubtedly be a keystone for the Web video economy. How then are advertisers and sites measuring the return on investment from ads for Web video? Firms like Visible Measures are trying to provide specific metrics on how long a video is watched, whether it was fast forwarded, if it was sent to a friend. What sort of metrics do advertisers want on video views?

Panelists:
• Brian Shin, CEO, Visible Measures
• Brett Wilson,CEO, Tube Mogul
• Robert J. Victor, Product Manager, Emerging Media, Google
• Rooly Eliezerov, President and Co-Founder, Gigya

Moderator:
• Greg Sterling, Principal, Sterling Market Intelligence

10:00-10:30 Keynote
Hitwise
Bill Tancer
Global Research Director
and author of "Click

10:40-11:30 Networks Versus Indies: Who Gets the Ad Money?
Forrester Research says advertisers poured $471 million into streaming video advertising last year, a number that will grow to $7.2 billion by 2012. So is that $7.2 billion all going to the TV networks and major media companies who know how to sell big brands in online content? Or can independent Web studios and shows snag some of those dollars?

Panelists:
• Michael Hayes, SVP, Initiative
• Anthony Soohoo, SVP and GM of Entertainment, CBS Interactive
• Paul Kontonis, CEO, For Your Imagination
• Stefan Goldby, Co-VP of Programming, maniaTV

Moderator:
• Michael Stroud, CEO and Co-Founder, iHollywood Forum

11:30-11:50 Presentation: EyeWonder
Creating Video Ad Campaigns that Capitalize on Today’s Full Scope of Interactive Opportunities
As audiences continue to shift and find new ways to consume video, what technologies will enable advertisers and agencies to reach them with the most interactive and effective ad campaigns? What new and emerging outlets for digital video advertising are now ready for “prime time”? Interactive digital advertising opens up advertisers’ “sphere of influence” and includes all venues where audiences are migrating to consume video: today’s in-page rich media, In-Stream, and In-Game, to HD interactive video, IPTV, interactive kiosks and mobile advertising platforms as well as future technologies. Hear about the opportunities, success stories and more that are resulting in new levels of video advertising performance and success. You’ll walk away with a wealth of options that you can immediately put into practice on your next ad campaign.

11:50-12:20 Keynote
Havas Digital
Ed Montes
Regional Manager,
North America

12:20-1:10 Lunch Break at Jillian's, 101 4th St # 170 at Metreon

1:20-1:50: Keynote
Revision3
Jim Louderback
CEO

2:00 – 2:45 Beyond the Pre-Roll: Online Ads Worth Watching
In this session, we’ll hear how video producers like Hayden Black, Revision3, Rhett & Link, Tornante, For Your Imagination and others have found creative ways to integrate advertisers into their videos through product integration, parody ads and host shout outs – generating much higher recall and purchase.

Panelists:
• Tim Street, Executive Producer, French Maid TV
• Clay Nichols, Host/Producer for Web series “ network DadLabs”
• Eric Hadley, CMO, Heavy.com
• Charles Whittingham, Vice President of Sales, Brightroll
• Brendan O'Brien, VP and General Manager of In-Stream Solutions, EyeWonder

Moderator:
• Mugs Buckley, Analyst, Diffusion Group

2:50-3:20 Viral Marketing: Is It Real Or Is It Fake?
Some of the most popular viral videos have turned out to be fakes: a ball girl in Fresno making an amazing catch was really a Gatorade commercial; an office worker having an epic meltdown was really a creation of the film director of “Wanted.” Marketers are eager to capture consumers’ fractured attention so they create edgy viral videos. But when should marketers “reveal” themselves? When do advertisers cross the line with these videos? How successful are they?

Panelists:
• Josh Warner, President, Feed Company
• Mike Fung, EuroRSCG
• Keith Richman, CEO, Break

Moderator:
• Liz Gannes, Editor, NewTeeVee

3:30 – 4:20 Branded Entertainment Goes Online
From Holiday Inn to Ritz Carlton, from Crocs to Southern Comfort, marketers are creating their own Web shows. We’ll look at efforts by advertisers to develop branded entertainment content for the Internet as well as initiatives from Web video sites to craft shows with brands in mind from the get go.

Feature Presentation: Dynamite Networks

Panelists:
• John McCarus, VP and Group Director, Digitas
• Tim Shey, Co-Founder, Next New Networks
• Wilson Cleveland, VP, CJP Digital
• Steve Ekdahl, Director of Brand Marketing, Holiday Inn Express
• Tom Flanagan, CEO, Red Robot

Moderator:
• Alex Lindsay, Chief Architect, PixelCorps

4:30-5:00 : Online Video is Social: How to Market Your Video Through the Social Web

Panelists:
• Irina Slutsky, Geek Entertainment TV
• Veronica Belmont, Host, Tekzilla, Revision3

Moderator:
• Susan Bratton, CEO, Personal Life Media, Inc.

5:00-5:30 Marrying Search to Ads in Online Video
Almost one-third of traffic to online video sites originates from search engines, like Yahoo and Google, and that’s a 35 percent rise over last year. That means consumers are looking for video the same way they find everything else. What advertising opportunities do searches for video present? How are Web sites integrating video search capabilities, particularly given the technical difficulties searching video streams? And when they do, how are they able to deliver targeted ads matched to the search?

Panelists:
• Dr. Pete Kocks, Truveo/AOL Video, President and VP of AOL Video
• Ben Weinberger, CEO, DigitalSmiths
• Chase Norlin, CEO, Pixsy Corporation

Moderator:
• Dana Todd at Newsforce

5:30-6:30 Networking