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| Turning
Broadcast Content into Revenue with Automated Media Asset
Management and Tiered Archiving
Date:
Wednesday, September 20, 2006
Time:
10:00am PST / 1:00pm EST
Speakers:
Bruce Poole, EMC Broadcast, Business Development Manager
Dr. Spincer Koh, Gorilla, Chief Executive Officer
Neal Weinstock, President, Weinstock Media Analysis
Webinar
Description:
Broadcast engineers face daily dilemmas when constructing
new programs to air....The must combine high-resolution
video footage shot and edited that day with selected clips
from older programs. Locating specific historical clips,
finding the betacam tapes, reviewing the media and then
combining the footage into new programs consumes precious
time and labor.
This webinar will outline a better method - one that combines
the latest in Media Asset Management software with enterprise-class
storage archives to create an automated process. Facilitating
production and management of digital media content not only
saves time and labor, it also creates new revenue opportunities
such as mobile TV for media assets. In this presentation
we will outline an end-to-end solution for creation and
repurposing of all types of content (news, drama, sports)
that has been proven successful in many broadcast production
environments. |
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About
EMC:
EMC Corporation is the world leader in products,
services, and solutions for information management and
storage. We are a trusted provider of information infrastructure,
helping organizations of every size around the world keep
their most essential digital information protected, secure,
and continuously available.
We are among the 10 most valuable IT product companies
in the world. We are driven to perform, to partner, to
execute. We go about our jobs with a passion for delivering
results that exceed our customers' expectations for quality,
service, innovation, and interaction. We pride ourselves
on doing what's right and on putting our customers' best
interests first. We lead change and change to lead. We
are devoted to advancing our people, customers, industry,
and community. We say what we mean and do what we say.
We are EMC, where information lives.
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About
Bruce Poole:
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Bruce
is currently a Global Business Development Manager
for EMC's Broadcast Solutions. He is part of the
Digital Media Group within the EMC Telecommunications,
Media & Entertainment Business Office. Mr.
Poole has more than 30 years in the IT and Media
industries and has managed Media Partner relationships
for EMC. As part of these efforts he was responsible
for initiating a successful program with Creative
Artists Agency (CAA) to market the joint media
industry efforts of both companies -- a partnership
which was featured in EMC's 2005 annual report.
Mr. Poole's articles on the media industry needs
have appeared in Computerworld as well as Data
Communications. Prior to joining EMC in 1998,
he ran sales for several technology companies
that provided solutions for the Security marketplace
and SAP applications. Mr. Poole currently resides
in Las Vegas, NV and holds a Bachelors of Science
in Business Management from Peperdine University. |
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About
Dr. Spincer Koh:
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Spincer
is the Co-Founder and Chief Executive Officer
of Gorilla Science & Technology Group. He
has directed the group into an international organization
with its brand name software, hardware, and professional
services in the Broadcasting industry. Dr. Koh
is widely regarded as an architecture of the product-solution
Automated MAM & Tiered Archiving. It provides
broadcasters and all professional content providers
to much better manage, archive, and convert audio-visual
contents into media assets for massive creation
and repurposing, just at the time when the digital
explosion is most actively encouraging broadcasters
to provide more channels, content, and services.
Dr. Koh also acts the Chairman of China Broadband
Application and Promotion Association. In this
role, he is involved in setting the worldwide
Broadcasting IT industry pioneer standards. Dr.
Koh had twenty-years of experience in high-tech
affair department and industry, as a consultant
of IBM, Asia and EMEA governments. He received
his Ph.D. in Mechanical Engineering from the University
of Washington; Master degree in Naval Architecture
& Marine Engineer from The University of Michigan,
Ann Arbor.
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Weinstock
Media Analysis (WMA)
is a consulting
practice that produces syndicated and private market
studies and analyses, specializing in the television
and professional video industries. Originally founded
in 1993 by Neal Weinstock, it rapidly achieved a dominant
reputation for accuracy and integrity in its field.
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