As the boundaries between TV, Internet and mobile
platforms merge, advertisers face unprecedented challenges
in trying to reach their customers. Digital technologies
and an on-demand world are changing business models
for how TV advertisers target, influence and compete
for customers.
We discuss the challenges and opportunities created
by digital technologies for the advertising industry,
scrutinize new advertising solutions and business
models, view data from consumer response and predict
industry growth patterns and trends with analysts;
evaluate the fragmentation of viewers, decline of
traditional TV programming, new ad formats appearing
online and via mobile video, ROI and CPMs, ratings
and demographics; and understand the new "personal
prime time" through personalized TV viewing experiences,
new advertising opportunities, customized one-to-one
marketing, and the accurate collection of customer
information and preferences.
Here are the issues we address:
•How
will media owners, broadcasters and advertisers adapt
and thrive in the face
of digital
technologies?
•What
is the impact of broadband on present and evolving
business models for
broadcasting
and traditional advertising strategies?
•How
will your company benefit from new forms of digital
and mobile distribution
for advertising?
•How
can traditional media compete with instant access
to news and data on the
Internet
and mobile phones?|
•What
is the impact of user-generated media on corporate
product content?
•Which
new advertising models are most successful and what
new types of
partnerships
or alliances are forming?
•What
is the impact of broadband on present and evolving
business models for
broadcasting?
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