Sunday,
May 6
9:00-10:00:
Registration
and
Networking
______________________________________________
10:00-10:30:
Keynote
Cable's New Mobile Mindset: Opportunities and Challenges
for Content Producers in Mobile Media
Clint Stinchcomb,
Executive Vice President and General Manager of Emerging
Networks, Discovery Communications
Moderator: Daisy Whitney, Technology Writer,
TV Week
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10:30-11:10: Mobile
TV and Video, Past and Future
Time Warner is incorporating television programming from its cable TV programming into its branded wireless offering. Other cable companies are following suit. Meanwhile, two competing wireless TV technologies - MediaFlo and DVB-H - are being aggressively rolled out by Verizon and other wireless companies. An analysis of what programmers and cable companies need to know.
Bernard
Gershon, Senior Vice President/ General Manager, ABC
News Digital Media Group
Michael Coyne, Chief Technology Officer, Strategic Sales,
Ericsson
Dan Novak,Vice President, Programming and Advertising, MediaFLO USA Inc.
Moderator: Daisy Whitney, Technology Writer, TV Week
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11:20-12:00: Cable: The Case for Mobile
Cable operators need wireless to fend off quad-play packages from telcos and satellite companies. Programmers want to port their content to new devices. Wireless operators need deals with cable companies to expand their offerings. A look at how the cable business is being transformed by mobile.
Bob
Shallow, Vice President/GM Mobile Entertainment Group, TV
Guide, Inc.
Andrea Braj Managing Director RRD
USA (Reti Radiotelevisive Digitali)
Oswin Eleonora, Senior Vice President, North America, LogicaCMG
Telecoms
Sesh
Simha, Technical Project Director, SES
Americom
Moderator: Michael Grebb, Executive Editor, CableFAX
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12:00-12:30: Keynote
KC Estenson, Vice President Digital Media, Disney ABC Cable Networks
Moderator: Michael Grebb, Executive Editor, CableFAX
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12:30-1:15: Lunch
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1:15-2:00: Meshing Programming with Messaging
Presentation
Mobile phones' text messaging capabilities make them natural marketing vehicles for networks and TV stations. ABC Soap Confidential lets fans share the latest news about their favorite TV personality; American Idol fans vote for their favorite singers on AT&T; and ESPN fans love to get the latest sports scores on their mobile phones. Learn how text messaging applies to your business.
Doug Busk, Vice President of Industry Relations, SinglePoint
Josh Newman, Senior Vice President of Business Development
and Sales, Limbo 41414
Moderator: Seth Arenstein, Editor, CableWorld
Magazine
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2:10-3:00: A Programmer's Guide to the Small Screen
Presentation
MTV, Disney, ABC News and other programmers are creating video specifically for mobile phones. Fox is airing mobisodes that augment the plots of popular dramas. Emerging players like MobiTV are creating their own original programming. Are these simply early trials, or is there a serious market here? In addition, how can content owners best utilize their libraries and archives to find clips from existing programming for mobile distribution?
Michael Pusateri , Vice President of Engineering, Disney-ABC Television Group
Frank Chindamo, President and Chief Creative Officer, Fun Little Movies
Daniel O. Offner, Partner, Interactive Entertainment and Media Team Leader, Nixon Peabody
Moderator: Mark Kapczynski, Chief Executive Officer, Kontrol Media Corp
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3:10-3:50: Extending Your Brand Using Mobile Services
Presentation
We explore how to leverage your brand awareness to increase consumer loyalty and generate revenue. Hear examples of services and applications for mobile delivery, and understand how to integrate mobile content with other traditional broadcast platforms. What are traditional and emerging revenue opportunities in the mobile market place for content owners?
Boris Fridman, Chief Executive Officer, Crisp Wireless
Brian K. Johnson, Senior Vice President, Americas and Asia
Pacific, mBlox
Robin
Wilson, Vice President, Business Development,
Nagravision
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4:00-4:40:
Mobile Advertising
Presentation
Just as advertising and marketing have migrated to the web, marketing is going mobile. Video, search, text and multimedia messaging, imaging technologies, social networks, hyperlinks and short codes are all still part of the new mobile marketing toolkit. As programmers' content migrates to the cell phone, they ignore this new opportunity to promote and monetize their products at their peril.
John Najarian, Senior Vice President of Business Development, E!
Troy Sample, Chief Executive Officer, Telescope
Andres Jordan, Vice President, Innovation and Business Development, Deutsche Telekom
Moderator: Nagraj Kashyap, Director, North America Operations, QUALCOMM Ventures
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4:50-5:30: Licensing for Mobile: How To Negotiate a Good Deal
Presentation
Experts examine the ins and outs of developing and licensing content to carriers and content aggregators, including: the comparative benefits of developing content in-house vs. licensing it; legal considerations, negotiating royalties, and how to make a hit.
Robyn Polashuk, Partner, Greenberg Traurig
Tony Kern, US Deputy Managing Principal Technology, Media and Telecommunications, Deloitte & Touche
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5:30-6:30: Cocktail Party
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Monday,
May 7 Workshops
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9:30-10:30: A Conversation About the Next Big Thing
Where is social media headed? Will entertainment, social media and communication merge? A recent article in the Wall Street Journal spoke of ABC Family deploying an online video platform so that viewers could chat with each other while watching shows online. And Joost, the new peer-to-peer online television service, has chat embedded in it. Video chat and video instant messaging are exploding from 1-to-1 to many-to-many with programs such as Stickam, Camfrog and the largest of them all, Paltalk growing exponentially. Join Brian Seth Hurst, CEO of The Opportunity Management Company as he interviews Joel Smernoff, president and COO of Paltalk, in a conversation about the next big thing.
Brian
Seth Hurst, Chief Executive Officer, The Opportunity
Management Company
Joel Smernoff, President and Chief Operating Officer, Paltalk
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10:30-12:00
The Cable Mobile Play: Debunking Myths and Leveraging Realities
The top cellular carriers
have launched various mobile TV products but do they have
what it takes to win with consumers? This workshop will
address how cable can leverage its assets and know-how across
programming, consumers and technology to effectively satisfy
consumer’s mobile TV needs. The panel will also explore
the business case opportunity for DVB-H as it relates to
the cable industry opportunity.
Tom
Nagel, Senior Vice President, Wireless Services, Comcast
Cable Communications
Bob
Shallow, Vice President/GM Mobile Entertainment Group,
TV Guide, Inc.
Franco Ferri, General Manager and Chief Operating
Officer, RRD (Reti Radiotelevisive
Digitali)
Brian Lee, Senior Director of Business Development and Advanced
Technology, LG Electronics USA
Robin Wilson, Vice President, Business Development, Nagravision
Moderator:
Scott
Wills, President
and Chief Operating Officer, Hiwire
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