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Join Hollywood's top film, cable and sports marketers for a candid discussion on strategies for successful advertising and marketing using digital technologies.

• Hear insider strategies on building a campaign that integrates traditional media (print, TV, radio) with online, wireless, PDAs, email, fan sites, chat rooms and 3rd party promotions.
• Learn how to made the right decision when managing your budget
• See how to deploy the latest technology to position your brand and retain consumer loyalty
• View demos from recent successful campaigns to find out what works
• Get a rare insider’s look at how studios and networks make marketing and advertising decisions

Featured Speakers

• NASCAR, Jeffrey Pollack, Managing Director of New Media and Broadcasting
• 20th Century Fox, Bettina Sherick, Executive Director, International Online Marketing, Theatrical and Home Entertainment
• FoxSports.com, Ross Levinsohn, Sr. VP and General Manager
• TEQUILA\ A TBWA\ Worldwide Company, Jason Kuperman, Director of Integrated Marketing
• The Cimarron Group, Janet Kirker, Executive Vice President, Interactive
• Comchoice, Mark Mallardi, Vice President Sales & Marketing
• Killer Tracks, Dennis Dunn, Senior Director of Sales
• Media Revolution / Univessence Digital Studios, Jason Yim, President & Creative Director
• General Motors R Works, Vinnie O’Brien, Promotions Director (handles all Chevrolet promotions in Western Region including interactive campaigns)

Program:

8:30am-9:30am Networking breakfast

9:30-10:00 Presentations by Sponsors

10:00-10:45  Entertainment Marketing Panel Discussion

• 20th Century Fox, Bettina Sherick, Executive Director, International Online Marketing, Theatrical and Home Entertainment
• TEQUILA\ A TBWA\ Worldwide Company, Jason Kuperman, Director of Integrated Marketing
• The Cimarron Group, Janet Kirker, Executive Vice President Interactive
• Killer Tracks, Dennis Dunn, Senior Director of Sales
• Media Revolution/Univessence Digital Studios, Jason Yim, President & Creative Director
• iHollywood Forum, Michael Stroud, moderator

10:45-11:45  Sports Marketing Panel Discussion and Demos

• NASCAR, Jeffrey Pollack, Managing Director of New Media and Broadcasting
• FoxSports.com, Ross Levinsohn, Sr. VP and General Manager
• General Motors R Works, Vinnie O’Brien, Promotions Director (handles all Chevrolet promotions in Western Region including interactive campaigns)
• Comchoice, Mark Mallardi, Vice President Sales & Marketing
• iHollywood Forum, Michael Stroud, moderator
  

Date: Thursday, Sept. 12
Place: Wyndam Belage Hotel, 1020 No. San Vicente at Sunset (reduced rate parking)
Time: 8:30-11:30 am, includes full breakfast and program
Register: www.iHollywoodForum.com or call 310-815-3884
Cost: $50 by Aug. 30, then $60, $70 at door.
Networking breakfast: 8:30-9:30 am—Meet potential clients and partners.
Program: 9:30-11:30 am

Who Should Attend:
• Film, TV Cable and Sports Marketing
• Entertainment Promotion
• Brand Marketing and Advertising
• Production, Website design and Promos
• Business Development
• Strategic Planning
• Creative Development
• Account Management
• Public Relations
• Retail and Consumer Products
• Merchandising
• Interactive Marketing
• Sales

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