As convergence becomes a reality, the sports broadcast industry
will create, license and market sports properties through
new media channels. Leagues, teams, advertisers, broadcasters
and the media now have new opportunities to generate revenue
from sports with interactive applications. Explore how digital
technologies are offering new revenue streams for sports
broadcasters.
Learn to develop a strategy to retain viewers and generate
revenue from delivery of sports across multiple platforms.
Focus on the new competition for dollars with cutting edge
strategies to win viewers and deliver sports news. Identify
new business opportunities for broadcasters, franchises,
brands, sponsors, advertisers, agencies, broadband, mobile
and technology vendors.
•How will new digital technologies impact the
viewing of sports?
•How can sports properties generate revenue
through broadband and wireless content distribution?
•What are new advertising models from online,
iTV, videogames, mobile TV, podcasting and other interactive
technologies?
•What are successful case studies of advertisers
and sponsors creating cross platform campaigns?
•Plus, an insider’s view of broadcasters
preparing for multiplatform coverage for the 2008
Olympics
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