July
19
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8:00-9:00:
Registration and Breakfast
9:00-9:15: Introduction
Michael Stroud, Co-Founder and CEO,
iHollywood Forum
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9:15-9:45: Featured
Presentation
Safa Rashtchy, Managing Director, Sr.
Research Analyst, Piper Jaffray & Co.
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9:55-10:40: In Search of Media
In Firefox, it's now possible to add the IMDB add-on
to search for your favorite movies and movie listings.
It's indicative of a massive shift in the way consumers discover
content -- from passive recipients to active searchers of
genres and websites for the content they love. If Hollywood
doesn't adapt, it dies. A look at how content creators' worlds
are changing.
Jyri
Kidwell, Entertainment Category Director, Search Marketing,
Yahoo!
Federico
Grosso, Global Vice President of Business Development, Blinkx
Marc
Esper, Vice President, Search, NBC Universal
Dmitri Ponomarev, Vice President,
On Demand, TV Guide
Television Group
Donald
Wong, Vice President, Digital Media Initiative, Sony
Pictures Entertainment
Moderator: Michael Stroud, Co-Founder and CEO, iHollywood
Forum
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10:50-11:35: Mobilizing Search
As content goes mobile, consumers need ways
to parse it. But the dynamics of mobile search will be radically
different than its online cousin. Searches will be far more
contextual -- dependent upon what consumers want to do next.
And the issue of spam looms large in a universe where one
ad fills a screen.
Zaw
Thet, CEO and Co-Founder 4INFO
Darcie
de Freitas, Product Manager
for Live Search for Mobile, Microsoft
Doug
Leeds, Vice President of Product Management, Ask.com
Michael Libes, Chief Architect
and Co-Founder, Medio
Moderator:
James
Granelli, Staff Writer, Los Angeles Times
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11:35-12:00:
Networking Break and Sponsor Showcase
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12:00-12:45: Search,
Media and Marketing
Hollywood,
TV networks, newspapers and other big media companies are
finally recognizing that traditional ads must be supplemented
-- and perhaps ultimately replaced -- by a careful search
engine strategy. The key is no longer finding consumers, but
creating strategies for being found by consumers. A look at
how search is changing the media and entertainment businesses.
Dave
Fall, Vice President of Product Management, Search Technology,
DoubleClick
Adam
Stewart, Industry Director, Media and Entertainment, Google
Dema Zlotin, Founder and Vice President, Strategic Services,SEMDirector,
Inc.
Robert Hayes, Senior Vice President,
New Media, Showtime
Bill
Macaitis, Vice President of Online Marketing, Fox
Interactive Media
Moderator: James
Lamberti, Senior Vice President, Search and Media, comScore
Networks
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12:45-1:30: Lunch
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1:30-1:45: Keynote
Mike Brady, Senior Director, Business Development,
Fast
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1:45-2:15: Keynote
Mike
Folgner, General Manager, Video, Yahoo!
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2:20-3:10:
TV and Video Search: The Killer App?
Video search has become so popular that it merits its own
search category in Yahoo! Blinkx, SearchforVideo, Singingfish
and, of course, Google Video are just a few of the entries.
Can the market support this many entrants?
William Sloan Coats, Partner, White & Case
Erik Smith, Vice President, Content and Programming, Metacafe
Keith
Richman, CEO, Break.com
Dmitry
Shapiro, CEO, Veoh
Drew
Lanham, Senior Vice President Media, Nexidia
Moderator:
David
Berkowitz, Director of Emerging Media, 360i
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3:10-3:30:
Networking Break and Sponsor
Showcase
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3:30-4:00:
Keynote
Douglas
Merrill, Vice President, Engineering, Google
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4:00-5:00: Social
Search Engines and Community
As
the success of social networking sites such as Linked In,
Wink and MySpace indicate, finding people with similar interests
is an increasingly important reason why people log on to the
Internet.
The
explosion of people worldwide using the Internet creates an
opportunity for social search engines to flourish.
Neil
Davis, President, Reunion.com
Matthew
Gore, Vice President of Marketing, Paltalk
Matt
Heindl, Vice President, Marketing, Heavy.com
Steven
Marder, CEO and co-Founder, Eurekster.com
Aaron
Barnes, Vice President, Sales and Business Development, Friendster
Peter Pham, Vice President of Business Development, Photobucket
Moderator:
Marissa Gluck, Managing Partner, Radar Research
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5:00-7:00:
Cocktail reception
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July
20
______________________________________________________________________________
8:00-9:00:
Registration and Breakfast
_______________________________________________________________________________
9:00-9:10: Introduction
Michael
Stroud, Co-Founder and CEO, iHollywood Forum
________________________________________________________________________________
9:15-9:45:
Keynote
Timothy Tuttle, Co-Founder,
Truveo, Senior Vice President, AOL Video
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9:55-10:40:
Emerging
Search Engines
From
music to image recognition, a crop of new search companies
are finding audiences and revenue in niche search topics that
Google, Yahoo and the other major search engines can't adequately
service. A look at the cream of the crop.
Collin
Bruce, Director of Marketing, Hitachi Embedded Business
Group
Mike
Brady, Senior Director, Business Development, Fast
Chase
Norlin, CEO, Pixsy
Lee
Hancock, CEO and founder,
go2
Moderator:
Michael
Stroud, Co-Founder and CEO, iHollywood Forum
________________________________________________________________________________
10:40-11:00:
Networking Break and Sponsor Showcase
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11:00-12:00:
Focus Group
Moderator:
Eric Garland, CEO, Big Champagne
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12:00:
Conference ends
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