8:00-9:00:
Registration
and Breakfast
.........................................................................................
9:00:
Welcome
and Introduction
.........................................................................................
9:00-9:45:
Keynote
•Mark Ellison, NRTC, Senior
Vice President, Business Affairs and General Counsel
.........................................................................................
9:45-10:00:
Presentation
MoCA
Home Networking and Service Providers
Update
.........................................................................................
10:00-10:50:
I Want My IPTV Maybe....If
I Knew What It Was:
Will Consumer Demand Live Up to Expectations?
IPTV's biggest challenge is consumer mindshare. How
can telcos convince consumers to switch? How will
they compete against the video incumbents? What are
the infrastructure challenges? And how do their triple
and quadruple-play strategies compare with cable and
satellite? We explore the answers.
Scott
Sahadi,
Verisign, VP, Business Development Services
Mark
Ellison,
NRTC, Senior Vice President, Business Affairs and
General Counsel
Benoit
Mercier,
Alcatel, Associate Vice President, Marketing
Peter
Meister,
WhiteBlox, Vice President, New York office
Joseph
Ambeault,
Verizon, Director, Interactive Services, Verizon Video
PLM
Shari Barnett, Microsoft TV, Director of Media Services
Moderator:
Michael Stroud, iHollywood Forum, Co-Founder
.........................................................................................
11:00-11:30:
Keynote
Dan York, AT&T Operations Inc.,
Senior Vice President, Programming
.........................................................................................
11:30-12:00:
Networking
Break and Product Showcase
.........................................................................................
12:00-12:50:
New
Services: VOD and Other On-Demand Services
Cable has a big head start deploying and promoting
video on demand. What sort of bar does this set for
telcos? How robust a VOD lineup is a prerequisite
for new entrants? Most telcos only offer movies, some
premium content and a handful of programs from cable
networks. Is the More is More model stickier? What's
the outlook for other On-Demand services?
Ed
Forman,
ICTV, Executive Vice President and Chief Operations
Officer
Kenneth
Papagan,
Rentrak Corporation, Executive Vice President, Business
Development and Strategic Planning
Brent
Simon,
Verizon, Product Manager, On Demand Applications
David
Penny,
Motorola Connected Home Solutions, Director, Business
Development, On-Demand Video Solutions
Stephen
Condon,
Entriq, Vice President, Marketing
Moderator:
Lynn Rowe, One World Technologies, President
.........................................................................................
12:50-1:40:
Lunch
.........................................................................................
1:45-2:15:
Keynote
This session will address the changing economics of
launching television channels to feed content hungry
platforms in an all IP file-based delivery environment.
Mary Frost, GlobeCast America, France Telecom Subsidiary,
Chief Executive Officer
.........................................................................................
2:15-2:30:
Presentation:
VeriSign
Todd Johnson, Verisign, VP, Broadband Content Services
.........................................................................................
2:30-3:20:
New
Services: Enhanced TV and Ads
2005 was the year when the ability to interact with
the TV came alive in a
meaningful way. Cable operators ignited local interactive
advertising deployments, satellite providers fired
up national interactive spots, and programmers like
GSN introduced their so-called one-screen ITV applications,
enhancing the programming with interactive overlays
and questions for viewers to answers. Enhanced TV
is indeed finally ready for primetime and many telcos
are in the position to capitalize. What does enhanced
TV look like for a telco? Which applications and services
are most in demand? What sort of take rates can a
telco expect from various enhanced TV services?
Andy
Addis,
Hillcrest Labs, Executive Vice President, Marketing
Patrick
Bradley,
Ripe Digital Entertainment, President
Gary
Hatch,
ATCi, Chief Executive Officer
Guy
Cherry,
C-COR Global Strategies, Principal Architect, Video
Systems
Tom
Quinn,
Gyration,
Founder
Moderator:
Brian Cooley, CNET.com, Editor at Large
.........................................................................................
3:30-4:00:
Keynote
Business managers, technologists and analysts are
all on a quest to find the customer experience that
changes the game – a television application
that will elicit praise from the masses while driving
billions of dollars into the entertainment value chain.
Many argue that market penetration of the killer television
application is happening right now and that it is
alive and breathing in the marketplace, just waiting
to be fully exploited by the marketing industry. They
claim that it lives in the 1,000 plus channel universe,
endless video On Demand options and viewer-controlled
digital video recorders and enhanced TVs of today.
Others argue that the killer application is nothing
more than an idea still waiting to be fully formed
in the imaginations of industry visionaries around
the world. In the end, no matter how you straddle
the fence, finding the killer TV application remains
an elusive and subjective source of interest and debate.
As existing digital TV services mature and new concepts
leave the laboratory for the real world, how will
we know which, if any of them, is the killer application?
Jospeh Ambeault, Verizon
.........................................................................................
4:00-4:30:
Networking
Break and Product Showcase
.........................................................................................
4:30-5:20:
Lessons from Europe and Asia
So far most of the IPTV activity has been in Europe
and Asia. What can U.S. telcos learn from what's worked
and hasn't worked abroad? PCCW in Hong Kong, in particular,
has lured more than 500,000 of its 850,000 broadband
customers to get its TV service too. FastWeb in Italy
has also grown its revenue through video services.
Experts predict that IPTV will command 20 percent
of the pay TV market in Italy by 2009. How can U.S.
telcos import some of these successful strategies?
Michael
Polin,
American Television in China, International, Chief
Executive Officer
Mark
Samuel,
NXP Semiconductors, General Manager, BCT Telco and
Operator, BU Home
Mark
Weiss,
IBM Global Telecommunications Industry, Solutions
Executive IPTV/Triple Play
Mikko
Karppinen,
Icareus, Co-Founder and Director, Technology
Taras
Bugir,
Harris Corp, Chief Strategy Officer, Software Systems
Moderator:
Michelle Abraham, In-Stat, Principal Analyst
.........................................................................................
5:30-610:
Negotiating
Content Deals
Big service providers like Comcast, AT&T and Verizon
have the heft and weight to strike deals with big
media and programming conglomerates for linear and
on-demand programming. Verizon quickly struck deals
with major programmers out of the gate, such as Discovery
and Starz. What leverage does a small or rural telco
have in securing quality content for their video launches?
Chris
Carvalho,
LucasFilm, Director, Business Development
Joe
Franzetta,
TANDBERG Television, Senior Vice President, Programmer
Sales
Brent
Simon, Verizon, Product Manager, On Demand Applications
Bill
West, VP,
SureWest
Communications
,
Chief Technology Officer,
Moderator:
Michael Stroud, iHollywood Forum, Co-Founder
.........................................................................................
6:15-7:30:
Cocktail
Reception
.........................................................................................
|
8:00-9:00:
Breakfast
.........................................................................................
9:00-9:50:
Keys to a Successful IPTV Rollout
For any successful deployment of IPTV services, you
will need significant bandwidth and quality of service
to provide a seamless user experience. However, as
the technologies for delivering IPTV are still in
its infancy, the choice of a technology vendor solution
is key. Should you choose a single vendor with an
end-to-end solution to ensure a simple rollout and
interoperability? Or maximize flexibility by piecing
together a network from a variety of vendors with
the most innovative solutions?
Dean
Kashlan,
Latens, General Manager and Vice President Americas
Bryan
McGuirk,
SES AMERICOM, President, North American Media Solutions
Tom
Rosenstein,
SeaChange, Vice President, Business Development
Steve
Betz,
Siemens SURPASS Home Entertainment, Director, Product
Line Management
Richard
Yelen,
GlobeCast, General Manager, IPTV
Moderator:
Susan Miller, ATIS, President and Chief Executive
Officer
.........................................................................................
10:00-10:50:
The
Promise of MPEG-4
Many telephone company rollouts of video service will
be underscored by the MPEG-4 format, which serves
up more channels and services using less bandwidth.
Telcos are inclined to move faster than cable providers
to use MPEG-4, in part because they are starting with
a clean slate in most cases and can use the latest
and most cutting-edge technologies available. What
is the business case for using MPEG-4? Why have telcos
decided to go this route? What sort of investment
and infrastructure upgrade is required? Smaller telcos
like Cavalier are making the transition, as are satellite
operators, but the big RBOCs have yet to go this route.
If MPEG-4 is indeed considered an inevitability, when
and how will it happen? The National Rural Telecommunications
Cooperative (NRTC) and the National Telecommunications
Cooperative Association (NTCA) plan to work with SES
Americom to deliver more than 200 channels of MPEG-4-encoded
content to rural communities this year.
Feature Presentation: Gyration
Craig
Bender,
Tut Systems, Vice President, Corporate Development
Colin
Lowrie,
Falcon Communications, Vice President, Business Development
John
Morrow,
Scientific Atlanta, Vice President, Strategy Development
and Execution, Transmission Network Systems
Rich
Stanfield,
Modulus, Executive Vice President, Global Field Operations
Moderator:
David Price, MPEG Industry Forum, Vice Presiden
.........................................................................................
.........................................................................................
10:50-11:10:
Break
and Product Showcase
.........................................................................................
11:15-12:00:
Looking Ahead: Quadruple
Play Integrates Voice, Video, Data and Mobile Services
We example the new technologies including impact of
mobile and VoIP on the Triple Play bundles. What are
the benefits of offering a bundle of wireless, voice,
data and video? What services will be available to
subscribers and how will consumers access them? What
are implications for integrating wireless with voice
data and video? What is the future of the Triple Play
as Quadruple Play service emerge? And what about Quintuple
Play--could the next level of services be the integration
of Radio Frequency Identification (RFID) into the
quadruple play. How will these services add capability
for home equipment to communicate with the outside
world?
David
Foote,
Hitachi Telecom, CTO
Lynn
Rowe,
One World Technologies, CEO
Robin
Flynn,
Analyst, JupiterKagan Research
Yoram
Solomon, Texas
Instruments, Senior Director, Strategic Marketing,
Industry & Standards Mobile Connectivity Solutions
Moderator:
Ken Pyle, Viodi View
.........................................................................................
12:00-1:00:
Lunch
.........................................................................................
1:00-2:30:
Focus
Group with Real People: What Consumers Really Think
Moderator:
Lynn Rowe, One World Technologies, Inc., Chief Executive
Officer
Conference
Close
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