8:30 - 9:15

9:15 - 9:45

10:00 - 10:50

Making Money from TV Content on Mobile Devices

Turning TV programs into ringtones, games, animation, wallpaper, graphics, text and video on mobile phones is a growing chunk of the multi-billion dollar mobile entertainment business. Learn what works, what doesn't, licensing opportunities, business models, piracy concerns, and how to capitalize on one of the world's hottest emerging markets: The U.S.

• Alex Bloom, Verizon Wireless, Associate Director of Programming

• Marisa Fermin, Twentieth Television, Executive Vice President

• Michael Arrieta, Sony Pictures Digital, Senior Vice President
• Raja Khanna, QuickPlay Media, Chief Executive Officer
• Andy Nulman, Airborne Entertainment, Co-Founder
• Moderator: Michael Stroud, iHollywood Forum, Chief Executive Officer

11:00 -11:30

Case Study

11:30 - 11:50

Networking Break and Product Showcase

11:50 - 12:40

TV On the Go: Multimedia and Video on Mobile Devices

Carriers like Sprint, Cingular and Verizon have launched new mobile TV services bringing multimedia programming to mobile phones. Services like MobiTV, ABC News, HBO, Fox, ESPN and the Weather Channel offer both original and repurposed programming with subscription and other billing models. Carriers are also experimenting with putting trailers, music videos and other video content on mobile phones. Learn about revenue opportunities for your programming on mobile phones, PDAs and other portable devices.

• Mark Selby, Nokia, Global Vice President of Multimedia Business
• Rob Tercek, MFORMA, Executive Vice President, Programming and Chief Strategy Officer
• Dale Knoop, Sprint PCS, Manager of Multimedia Services
• Victor Penev, Playboy Enterprises International Inc., Vice President Playboy On-line
• Moderator: Michael Stroud, iHollywood Forum, Chief Executive Officer

12:45 - 1:45

Lunch and Demo Showcase

1:45 - 2:15

Keynote: American Idol and Beyond

Case study on spectacular results of mobile messaging used for American Idol, and future mobile strategies for building brands for film, TV and other content for the television industry.

• Lucy Hood, News Corporation, Senior Vice President, Content

2:20 - 2:50

Case Study

A Programmer's Guide to Profiting from Premium Messaging, SMS and the Mobile Internet

American Idol and All My Children demonstrated that integrating premium mobile messaging services with TV programming can enhance viewer loyalty and create new sources of advertising, brand building, and sponsorship revenue. Mobile text messaging has special promise in reality programming and game shows, creating an instant link between on-screen personalities and viewers. Learn what works and what doesn't from the programmers, marketers and technology developers who pioneered premium messaging on TV.

• Craig Shapiro, Proteus, Executive Director, Wireless Services
• Olivier Gers, FremantleMedia North America, Senior Vice President, Licensing
• Steinar Svalesen, Mobile Media North America, Executive Vice President and General Manager
• Moderator: Konny Zsigo, WirelessDeveloper Agency, President
  

3:50 - 4:20

Case Studies

Finding Ancillary Revenue: Emerging Opportunities for TV Content on Mobile Phones, Interactive Television, Games and More

Savvy TV programmers and news providers see their own ancillary revenue streams from repurposed television content on the Internet, broadband, interactive TV, mobile phones, games, DVDs and more. Join us as we explore new ways to maximize profits from TV and news programming on these new digital platforms.

• Adam Ritter, CBS Marketwatch, Vice President, New Media Business Development
• Ross Levinsohn, FoxSports.com,Senior Vice President and General Manager
• Michael Boyd, QUALCOMM Internet Services, Director Business Development
• Brian Seth Hurst, The Opportunity Management Company, Chief Executive Officer
• Ric Eittreim, Versaly Entertainment, Vice President, Business Development
• Moderator: Bill Sanders, Pervasive Media, President and Producer
  

Extended Television:  The Nuts and Bolts of XTV

Moderated and Produced by ITV Alliance
Someday soon, we'll be seeing full, rich content on our cell phones, PDAs, and personal screens.  But do we really want to watch a 90 minute feature on a stamp-sized screen?  Will there even be enough bandwidth to handle massive streams of content?  And when?  Right now, creative producers and marketers are finding ingenious ways to use mobile and personal devices that enhance the existing TV viewing experience. Today.  We call this "Extended Television".  Come join us and see "how to" from people who have done it and companies that enable it. 

• Brian Levin, Mobliss, Chief Executive Officer
• Ted Kopler, VEIL Interactive, Chief Executive Officer
• Roma Khanna, CHUM TV, Vice President, Interactive
• John Canning, Microsoft eHome, Evangelist,
• Shai Ben Moshe, Hewlett Packard, Evangelist
• Moderator: Allison Dollar, ITV Alliance, Co-President

Networking Cocktail Party