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Music 2.0
2nd Annual Digital Music Summit Music Industry in the Digital Age

December 8-9, 2004
Los Angeles

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Event Details    Agenda    Speakers    Sponsors
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Agenda

Day I - Wednesday, December 8, 2004
   
8:00 - 9:00
Ballroom A
Registration and Breakfast
   
9:00 - 9:30
Ballroom C
Keynote
  • Chris Bell, Apple, Director, iTunes Product Marketing
9:30 - 10:05
Ballroom C
Fireside Chat: Labels and Publishers 
  • Ted Cohen, EMI Recorded Music, Senior Vice President, Digital Development and Distribution
  • Jody Gerson, EMI Music Publishing, Executive Vice President U.S., Creative
  • Moderator: Jon Healey, Los Angeles Times, Staff Writer
10:05 - 10:15
Ballroom C
First Pop-Star Born from the Internet
  GarageBand.com presents Geoff Byrd
10:15 - 11:10
Ballroom C
Supersession Panel: State of the Union
 

Record executives and digital music providers discuss how the last year has shaken out for record sales, predictions for the growth of digital music services and impact of piracy.

  • David Dorn, Warner Strategic Marketing, Senior Vice President, New Media
  • Kenneth Hertz, Goldring Hertz & Lichtenstein, LLP, Partner
  • David Goldberg, Yahoo!, Vice President and General Manager, Music
  • Amanda Marks, Universal Music Group, eLabs, Senior Vice President
  • Moderator: Michael Stroud, Conference Chair
11:10 - 11:30
Ballroom C
Networking Break and Product Showcase 
   

11:30 - 12:30
Ballroom A

Session One: Analyzing the Digital Distribution Revenue Models
 

Subscription or downloads -- which revenue model is better? That question comes in plenty of permutations: Will Microsoft's Janus WMA software and subscription portability give Apple a run for its money? How do recent marketplace developments -- like Yahoo's purchase of MusicMatch -- play into the debate? Which model will consumers prefer? And, yes, margins...are there any? What does it mean for the future of the labels?

  • Richard Wolpert, RealNetworks, Chief Strategy Officer
  • Laura Goldberg, Napster, Chief Operating Officer
  • David Weinburg, Universal Music, eLabs, Vice President, Business Development and Business Affairs
  • Christina Calio, MSN Entertainment, Senior Business Development Director
  • David Hughes, Sony BMG, Vice President, Tech Strategy and Digital Policy
  • Moderator: Lucy Goldenhersh, IP Digital Rights Management, Principal
11:30 - 12:30
Ballroom C
Session Two: Why the Mobile Music Industry is So Upbeat?
 

T-Mobile customers in Germany can now download songs onto their Siemens phones. Sony recently launched its StreamMan streaming music service in Finland and reportedly plans to do the same in the U.S. by the end of the year. Meanwhile, ringtones are rapidly evolving from MIDI tones to “real tones” of CD-quality music. How will the economics of music on mobile devices change in the months ahead?

  • Michael Gallelli, T-Mobile, Director, Content Services
  • Jon Vlassopulos, AT&T Wireless, Senior Director, Business Development
  • Daniel Goldscheider, Yes Inc. , Founder
  • Adam Sexton, Chaoticom, Vice President of Marketing and Product Development
  • Jeremy Welt, Warner Bros. Records, Vice President, New Media
  • Moderator: Richard Conlon, BMI, Vice President of Marketing and Business Development, Media Licensing
12:30 - 1:30
Ballroom A & B
Networking Lunch
   

1:30 - 2:00

Ballroom C

Keynote

  • Jason Hirschhorn, MTV Networks, Senior Vice President, Digital Music and Media

2:10 - 2:40

Ballroom C

Sponsored Presentation: Enabling Mobile Music & Media
 

Mobile music services are already generating revenue more than ever imagined and the future is believed to be bright. What has Digital Rights Management got to do with the business today and in the future?

  • Markku Mehtala, Beep Science, VP, Business Development

2:45- 3:45

Ballroom C

College Student Focus Group: What They Really Think
 

This was the most talked about session last year. Don't miss out! A panel of genuine college students and avid music consumers take tough questions from a moderator and the audience and tell the truth about the only questions that really matter:

    • Have they bought any CDs this year?
    • Are they deterred by RIAA lawsuits?
    • Will they use online music services?
    • How do they listen to and purchase music?
    • What influences their buying decisions?
    • What services would they buy?
    • Is the PC and MP3 good enough?
  • Moderated By:
    John Barrett,
    Parks Associates,

    Analyst

3:50 - 4:10

Sierra Foyer

Networking Break and Product Showcase
   
4:15 - 5:15
Breakout Sessions
Ballroom A Marketing Strategies for Online Music
 

Learn about cost effective and successful marketing strategies for music promotional campaigns for independent labels, artists, managers and promoters. Discover how creative online marketing techniques can dramatically increase CD sales and hear some surprising reports about the impact of Peer to Peer file sharing on new release CD sales.

Featured Presentation: Digital Musicworks International

  • Syd Schwartz, Virgin Records America, Vice President, New Media
  • Kevin Stein, Disc Marketing, General Manager
  • Jeremy Welt, Warner Bros. Records, Vice President, New Media
  • Steve Skrzyniarz, Siren Systems, CEO

  • Josh Berman, MySpace,Chief Operations Officer
  • Moderator: Jill Johnson, Sound Input Consulting, Consultant
Ballroom B Analyst Roundtable and Market Research: The Battle for Consumers
 

Presentations by leading market research analysts discuss consumer buying trends; results of large scale consumer surveys; consumer music buying habits and preferences; and download usage statistics for new digital music services. Hear their predictions for future trends and markets to watch.

  • John Barrett, Parks Associates, Analyst
  • Isaac Josephson, NPD Music, Director
Ballroom C Ringtones and Generating Revenue Streams for Mobile Music
 

Ringtones are just the beginning. Apple’s recent deal to port iTunes to Motorola phones points to the future of mobile music: seamless downloads, streaming and PC synchs to mobile phones and other emerging devices. A look at the state-of-the-art and the near future.

Featured Presentation: Predixis

  • Tero Turunen, MINICK USA Inc., Chief Executive Officer

  • Jonathan Schreiber, Xingtone, Chief Executive Officer
  • Dave Ulmer, Motorola, Director of Marketing, Media Solutions
  • Ty Roberts, Gracenote, Chief Technical Officer and Co-founder   
  • Moderator: Rio Caraeff, Consultant, formerly Vice President, Sony Digital Entertainment Networks and Sony Music

 

5:30 - 6:30
Breakout Sessions
Ballroom A Tuning In to Digital Radio
 

Radio is undergoing a transformation as profound as the introduction of AM/FM signals. Internet radio, create-your-own stations, cable music and satellite radio change radio’s paradigm and create new questions about how – or if – all these options can be monetized. Can an effective royalties system be worked out in this new universe?

  • Lee Abrams, XM Radio, Senior Vice President, Content and Programming
  • David Porter, Live365, Director, Business Development
  • Gregg Steele, Sirius Satellite Radio, Senior Director, Music Programming
  • Mike Gaumond, Motorola, Vice President, Media Services
  • Kurt Huang, BitPass, Co-Founder, President and Chief Product Officer
  • Jeremy Rosenberg, Music Choice, Senior Vice President Technology

  • Moderator: Brida Connolly, Radio and Records, Senior Editor
Ballroom B Digital Rights Management 101
 

Everything you need to know about the latest digital rights management technology, and where it fits into the attempts of artists, record labels and publishers’ to protect their original material.

Feature Presentation: RSA Security, Inc.

  • Todd Basche, Macrovision, Senior Vice President
  • Michael Vergara, RSA Security Inc., Director, Product Marketing
  • Markku Mehtälä, Beep Science AS, Vice President, Business Development
  • Scott Crowder, Entriq, Vice President of Mobile Services
  • Jon Healey, Los Angeles Times, Staff Writer

 

Ballroom C Taming the Peer-to-Peer Beast
 

Peer-to-peer file-sharing has revolutionized the way music is shared and decimated industry profits. Can P2P become a legitimate and lucrative part of the music business?

Featured Presentation: Elario

  • Michael Weiss, Streamcast Morpheus, President
  • Adam Eisgrau, P2P United, Executive Director
  • Eric Garland, Big Champagne, Chief Executive Officer
  • Jan Eglen, Music Rebellion, CEO
  • Marc Morgenstern, Loudeye's Digital Media Asset Protection Business, Vice President, General Manager
  • Moderator: Paul Resnikoff, Digital Music News, Editor

6:30 - 7:30

Sierra Foyer

Cocktail Party and Product Showcase
  Musical Performance by Circle of Songs Artists: Hanna, Red Letter, Ernie Halter and Buck Johnson

7:30 - 9:00

Ballroom A

VIP Dealmakers Dinner for Deluxe Ticket Holders
  Musical Performance by Circle of Songs Artist: Native Vibe

9:00  - 12:00am

Lobby Bar

After Hours Schmooze
   
 
Day II - Thursday, December 9, 2004
   

8:00 - 9:00

Ballroom C

Networking Breakfast
   

9:00 - 9:40

Ballroom C

Keynote
  • Bill Wilson, AOL Entertainment, Senior Vice President and General Manager

9:45- 10:45

Ballroom C

Digital Rights and Fights
 

Stymied in their attempts to sue Grokster, Kazaa and other peer-to-peer file sharing services, record companies have focused on individual infringers. Is the effort paying off? What is the impact of these strategies on digital music adoption? What’s the next stage in the legal battle between the RIAA and companies that enable mass distribution of music on the Internet?

  • Wendy Seltzer Esq., Electronic Frontier Foundation, Attorney

  • Stefanie Taub, AFTRA, National Representative
  • Jonathan Potter Esq., Digital Media Association (DiMA), Executive Director

  • Steve Marks, Recording Industry Association of America General Counsel
  • Moderator: Lawrence Blake, Manatt Phelps & Philips, Partner

* This program has been approved for one (1) hour of minimum continuing legal education by The State Bars of California and New York. Manatt, Phelps & Phillips, LLP certifies that this activity conforms to the standards for approved education activities prescribed by the Rules and Regulations of The State Bar of California governing Minimum Continuing Legal Education.

10:45 - 11:15
Ballroom C

Keynote - The Change It Had To Come

...And yes, we knew it all along. How record companies are now music product companies and what that means for artists, fans and everyone else.

  • Larry Kenswil, Universal Music eLabs, President

11:15 - 11:40
Sierra Foyer

Networking Break and Product Showcase
   

11:45 - 12:45
Ballroom A

Can’t We Just Be Friends? 
Publishers and Labels Roundtable
 

It’s a common record label refrain: publishers are making unreasonable demands for compensation, and stymieing the growth of online music libraries. True or false? We bring both sides together to consider the key role of publishers in allowing online music services to grow.

  • Evan Medow, Windswept Publishing, President
  • Randy Poe, Leiber & Stoller Music Publishing, President
  • Keith Bernstein, Royalty Review Council, CEO
  • Moderator: Jeffrey H. Blum, Davis Wright Tremaine LLP, Partner

** Attorneys earn one hour MCLE credit since the provider for this session certifies this activity is approved for MCLE credit by the State Bar of California.

11:45 -12:45

Ballroom C  

The Download on Downloads
 

We examine the leading models for making money by downloading music: Rhapsody's combination subscription and pay-per-burn; Apple's straight 99 cents a burn; and other emerging approaches. Are the price points correct? Are the services making money? And are consumers biting?

* Featured Presentation: BitPass

  • Ellie Hirschhorn, MusicNet, Executive Vice President and Chief Operations Officer

  • Zack Zalon, Virgin Digital, President

  • David Pakman, eMusic, President
  • Mitchell Koulouris, Digital Musicworks International, President, CEO, Founder
  • Moderator: Geoff Mayfield, Billboard, Analyst

 

12:45 -1:30

Ballroom A & B

Lunch
   

1:35 - 2:05

Ballroom C

Case Study: Sony StreamMan
 

Sony Network Services presents a case study on full resolution mobile music service – for full tracks – both streaming and downloading functionality.

  • Andreas Spechtler, Sony Network Service Europe, Director
  • Sissel Henriette Larsen, Beep Science AS, Marketing Director
2:15 - 3:10
Breakout Sessions
 


Ballroom A Music on the Go: Beyond the PC and Portable Devices
 

A slew of devices – mobile phones, Sony’s StreamMan, WiFi gadgets, mini-disc players, dedicated Internet radios and portable satellite radios – are joining iPods and other digital music players as options for enjoying music. How the market is coalescing and what device makers are doing to attract consumers -- from pre-loaded music to free downloads and streaming.

Featured Presentation: Chaoticom

  • Art Spivy, AOL Digital Services, Executive Director, Program Management
  • Thomas Cullen, Sonos, Inc., Co-Founder and Vice President of Sales and Marketing

  • Markku Mehtälä, Beep Science AS, Vice President, Business Development
  • Marc Campbell, Predixis, Chief Executive Officer
  • Marty Weel, Elario, Chief Executive Officer
  • Moderator: Chris Marlowe, The Hollywood Reporter, Editor, New Media and Technology
Ballroom B Revitalizing the Retail Music Industry
 

Retail isn't dead, but it's morphing. CDs become loss leaders that drive traffic at WalMart, sharing space on shelves with ads for downloads. Starbucks and some record stores experiment with kiosks that let customers burn their own CDs. We consider retail's present and future.  How are traditional retail stores developing new strategies to survive in the digital marketplace?  Includes kiosks, in store downloads, and the new forms of CDs.

Featured Presentation: Primera Technology, Inc.

  • Michael Fitts, Synergy Media Group, President and Chief Executive Officer

  • Kevin Cassidy, Tower Records, Executive Vice President, Operations

  • Don MacKinnon, Hear Music, Vice President, Music and Entertainment
  • Gary Cohen, MusicNOW, Chief Executive Officer
  • Mike Atkins, Primera Technology, Inc., OEM and National Sales Manager
  • Moderator: Paul Resnikoff, Digital Music News, Editor and Founder


Ballroom C Music and Electronic Games
 

Music is an integral part of all video games, and a growing source of ancillary revenue for studios and labels. Film soundtracks routinely find their way into games, and game tracks are increasingly popping up in movies and even being folded into new albums. A panel of experts explains how to make the music/game connection seamless.

  • Steve Schnur, Electronic Arts, Worldwide Executive, Music and Audio/Creative
  • Julia Miller, X Box Live, Director
  • Brandon Squar, Island Def Jam, Director, Marketing New Media
  • Moderator: Jeannie Novak, Indiespace, Founder and CEO
3:20 - 4:20
Breakout Sessions
Ballroom B Beyond the Music: Ancillary Revenues and New Formats
 

Despite the upheaval in the traditional music business, the related areas of touring, merchandising and advertising are evolving and thriving. From kiosks at concerts that let fans leave with a copy of the nights performance, to the changing use of music in advertising, we explore the opportunities for music's ancillary revenues.

  • Ron Broitman, BMG, Vice President, Film and TV Music
  • Dave Curtin, DeepMix, Co-Founder and Creative Director
  • Paul Anthony, Rumblefish, Founder
  • Neal Stewart, Pabst Blue Ribbon, Senior Brand Manager
  • Moderator: Michael Stroud, iHollywood Forum, Chairman


4:20 - 5:00

Sierra Foyer

Closing Networking Reception


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Event Details    Agenda    Speakers    Sponsors
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