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Music 2.0 |
2nd Annual Digital Music Summit Music Industry in the
Digital Age
December 8-9, 2004
Los Angeles
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Event
Details Agenda Speakers Sponsors
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Agenda
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Day I - Wednesday, December 8, 2004 |
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8:00
- 9:00
Ballroom A |
Registration
and Breakfast |
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9:00
- 9:30
Ballroom C |
Keynote |
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- Chris Bell, Apple, Director,
iTunes Product Marketing
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9:30
- 10:05
Ballroom C |
Fireside
Chat: Labels and Publishers |
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- Ted Cohen, EMI Recorded Music, Senior
Vice President, Digital Development and Distribution
- Jody Gerson, EMI Music Publishing,
Executive Vice President U.S., Creative
- Moderator: Jon Healey, Los Angeles Times,
Staff Writer
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10:05
- 10:15
Ballroom C |
First
Pop-Star Born from the Internet |
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GarageBand.com presents Geoff Byrd
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10:15
- 11:10
Ballroom C |
Supersession
Panel: State of the Union |
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Record executives and digital music
providers discuss how the last year has shaken out for
record sales, predictions for the growth of digital
music services and impact of piracy.
- David Dorn, Warner Strategic Marketing,
Senior Vice President, New Media
- Kenneth Hertz, Goldring Hertz &
Lichtenstein, LLP, Partner
- David Goldberg, Yahoo!,
Vice President and General Manager, Music
- Amanda Marks, Universal Music Group,
eLabs, Senior Vice President
- Moderator: Michael Stroud,
Conference Chair
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11:10
- 11:30
Ballroom C |
Networking
Break and Product Showcase |
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| 11:30
- 12:30
Ballroom A |
Session
One: Analyzing the Digital Distribution Revenue Models
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Subscription or downloads -- which
revenue model is better? That question comes in plenty
of permutations: Will Microsoft's Janus WMA software
and subscription portability give Apple a run for its
money? How do recent marketplace developments -- like
Yahoo's purchase of MusicMatch -- play into the debate?
Which model will consumers prefer? And, yes, margins...are
there any? What does it mean for the future of the labels?
- Richard Wolpert, RealNetworks, Chief
Strategy Officer
- Laura Goldberg, Napster,
Chief Operating Officer
- David Weinburg, Universal Music, eLabs,
Vice President, Business Development and Business
Affairs
- Christina Calio, MSN Entertainment,
Senior Business Development Director
- David Hughes, Sony BMG,
Vice President, Tech Strategy and Digital Policy
- Moderator: Lucy Goldenhersh, IP Digital
Rights Management, Principal
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11:30
- 12:30
Ballroom C |
Session
Two: Why the Mobile Music Industry is So Upbeat? |
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T-Mobile customers in Germany can
now download songs onto their Siemens phones. Sony recently
launched its StreamMan streaming music service in Finland
and reportedly plans to do the same in the U.S. by the
end of the year. Meanwhile, ringtones are rapidly evolving
from MIDI tones to “real tones” of CD-quality music.
How will the economics of music on mobile devices change
in the months ahead?
- Michael Gallelli,
T-Mobile, Director, Content
Services
- Jon Vlassopulos, AT&T Wireless,
Senior Director, Business Development
- Daniel Goldscheider, Yes Inc. ,
Founder
- Adam Sexton, Chaoticom, Vice
President of Marketing and Product Development
- Jeremy Welt,
Warner Bros. Records, Vice President,
New Media
- Moderator: Richard Conlon, BMI,
Vice President of Marketing and Business
Development, Media Licensing
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12:30
- 1:30
Ballroom A & B |
Networking
Lunch |
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1:30 - 2:00
Ballroom C |
Keynote |

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- Jason Hirschhorn, MTV Networks,
Senior Vice President, Digital Music and Media
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2:10 - 2:40
Ballroom C |
Sponsored Presentation: Enabling
Mobile Music & Media |
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Mobile music services are already
generating revenue more than ever imagined and the future
is believed to be bright. What has Digital Rights Management
got to do with the business today and in the future?
- Markku Mehtala, Beep
Science, VP, Business Development
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2:45- 3:45
Ballroom C |
College Student Focus Group:
What They Really Think |
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This
was the most talked about session last year. Don't miss
out! A
panel of genuine college students and avid music consumers
take tough questions from a moderator and the audience
and tell the truth about the only questions that really
matter:
- Have
they bought any CDs this year?
- Are
they deterred by RIAA lawsuits?
- Will
they use online music services?
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How do they listen to and purchase music?
- What
influences their buying decisions?
- What
services would they buy?
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Is the PC and MP3 good enough?
- Moderated By:
John Barrett,
Parks Associates,
Analyst
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3:50 - 4:10
Sierra Foyer |
Networking Break and Product
Showcase |
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| 4:15 - 5:15 |
Breakout Sessions |
| Ballroom A |
Marketing Strategies
for Online Music |
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Learn about cost effective and successful
marketing strategies for music promotional campaigns
for independent labels, artists, managers and promoters.
Discover how creative online marketing techniques can
dramatically increase CD sales and hear some surprising
reports about the impact of Peer to Peer file sharing
on new release CD sales.
Featured
Presentation: Digital Musicworks International
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| Ballroom B |
Analyst Roundtable and Market
Research: The Battle for Consumers |
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Presentations
by leading market research analysts discuss consumer
buying trends; results of large scale consumer surveys;
consumer music buying habits and preferences; and download
usage statistics for new digital music services. Hear
their predictions for future trends and markets to watch.
- John Barrett, Parks Associates, Analyst
- Isaac Josephson,
NPD Music, Director
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| Ballroom C |
Ringtones
and Generating Revenue Streams for Mobile Music |
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Ringtones
are just the beginning. Apples recent deal to
port iTunes to Motorola phones points to the future
of mobile music: seamless downloads, streaming and PC
synchs to mobile phones and other emerging devices.
A look at the state-of-the-art and the near future.
Featured Presentation:
Predixis
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| 5:30 - 6:30 |
Breakout Sessions |
| Ballroom
A |
Tuning In to Digital
Radio |
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Radio is undergoing a transformation
as profound as the introduction of AM/FM signals. Internet
radio, create-your-own stations, cable music and satellite
radio change radios paradigm and create new questions
about how or if all these options can
be monetized. Can an effective royalties system be worked
out in this new universe?
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| Ballroom B |
Digital
Rights Management 101 |
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Everything you need to know about
the latest digital rights management technology, and
where it fits into the attempts of artists, record labels
and publishers to protect their original material.
Feature Presentation:
RSA Security, Inc.
- Todd Basche, Macrovision,
Senior Vice President
- Michael Vergara, RSA Security Inc.,
Director, Product Marketing
- Markku
Mehtälä,
Beep Science AS, Vice President,
Business Development
- Scott
Crowder, Entriq, Vice President
of Mobile Services
- Jon Healey, Los Angeles Times,
Staff Writer
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| Ballroom C |
Taming the Peer-to-Peer
Beast |
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Peer-to-peer file-sharing has revolutionized
the way music is shared and decimated industry profits.
Can P2P become a legitimate and lucrative part of the
music business?
Featured Presentation:
Elario
- Michael Weiss, Streamcast Morpheus,
President
- Adam Eisgrau, P2P United,
Executive Director
- Eric Garland, Big Champagne,
Chief Executive Officer
- Jan
Eglen, Music
Rebellion, CEO
- Marc Morgenstern, Loudeye's
Digital Media Asset Protection Business,
Vice President, General Manager
- Moderator: Paul Resnikoff, Digital Music
News, Editor
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6:30 - 7:30
Sierra Foyer |
Cocktail Party and Product
Showcase |
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Musical Performance by Circle
of Songs Artists: Hanna, Red Letter, Ernie Halter and
Buck Johnson |
7:30 - 9:00
Ballroom A |
VIP Dealmakers Dinner for
Deluxe Ticket Holders |
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Musical
Performance by Circle of Songs Artist: Native Vibe
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9:00
- 12:00am
Lobby Bar |
After Hours
Schmooze |
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Day II - Thursday,
December 9, 2004 |
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8:00 - 9:00
Ballroom C |
Networking Breakfast |
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9:00 - 9:40
Ballroom C |
Keynote |
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- Bill Wilson, AOL Entertainment, Senior
Vice President and General Manager
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9:45- 10:45
Ballroom C |
Digital Rights and Fights |
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Stymied in their attempts to sue
Grokster, Kazaa and other peer-to-peer file sharing
services, record companies have focused on individual
infringers. Is the effort paying off? What is the impact
of these strategies on digital music adoption? Whats
the next stage in the legal battle between the RIAA
and companies that enable mass distribution of music
on the Internet?
-
Wendy Seltzer Esq., Electronic Frontier
Foundation, Attorney
- Stefanie Taub, AFTRA,
National Representative
-
Jonathan Potter Esq., Digital Media
Association (DiMA), Executive Director
- Steve Marks, Recording Industry Association
of America General Counsel
- Moderator: Lawrence Blake, Manatt Phelps
& Philips, Partner
*
This
program has been approved for one (1) hour of minimum
continuing legal education by The State Bars of California
and New York. Manatt, Phelps
& Phillips, LLP certifies that this activity conforms
to the standards for approved education activities prescribed
by the Rules and Regulations of The State Bar of California
governing Minimum Continuing Legal Education. |
| 10:45
- 11:15
Ballroom C
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Keynote
- The
Change It Had To Come |
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...And
yes, we knew it all along. How record companies are
now music product companies and what that means for
artists, fans and everyone else.
- Larry Kenswil, Universal
Music eLabs, President
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| 11:15
- 11:40
Sierra
Foyer |
Networking
Break and Product Showcase |
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| 11:45
- 12:45
Ballroom
A |
Cant
We Just Be Friends?
Publishers and Labels Roundtable |
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Its
a common record label refrain: publishers are making
unreasonable demands for compensation, and stymieing
the growth of online music libraries. True or false?
We bring both sides together to consider the key role
of publishers in allowing online music services to grow.
- Evan Medow, Windswept Publishing,
President
- Randy Poe, Leiber & Stoller Music
Publishing, President
- Keith
Bernstein, Royalty Review Council, CEO
- Moderator: Jeffrey H. Blum, Davis Wright
Tremaine LLP, Partner
** Attorneys earn one hour
MCLE credit since the provider for this session certifies
this activity is approved for MCLE credit by the State
Bar of California. |
11:45 -12:45
Ballroom C |
The
Download on Downloads |
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We
examine the leading models for making money by downloading
music: Rhapsody's combination subscription and pay-per-burn;
Apple's straight 99 cents a burn; and other emerging
approaches. Are the price points correct? Are the services
making money? And are consumers biting?
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Featured Presentation: BitPass
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Ellie Hirschhorn, MusicNet,
Executive Vice President and Chief Operations Officer
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Zack
Zalon, Virgin Digital, President
- David Pakman, eMusic,
President
- Mitchell Koulouris, Digital Musicworks
International, President, CEO, Founder
- Moderator: Geoff Mayfield, Billboard,
Analyst
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12:45
-1:30
Ballroom A & B |
Lunch
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1:35
- 2:05
Ballroom C |
Case Study: Sony
StreamMan |
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Sony
Network Services presents a case study on full resolution
mobile music service – for full tracks –
both streaming and downloading functionality.
- Andreas
Spechtler, Sony Network Service Europe,
Director
- Sissel
Henriette Larsen, Beep Science AS, Marketing
Director
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| 2:15
- 3:10 |
Breakout
Sessions |
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| Ballroom A |
Music on the Go: Beyond
the PC and Portable Devices |
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A slew of devices
mobile phones, Sonys StreamMan, WiFi gadgets,
mini-disc players, dedicated Internet radios and portable
satellite radios are joining iPods and other
digital music players as options for enjoying music.
How the market is coalescing and what device makers
are doing to attract consumers -- from pre-loaded music
to free downloads and streaming.
Featured Presentation:
Chaoticom
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| Ballroom B |
Revitalizing the Retail
Music Industry |
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Retail isn't dead, but it's morphing.
CDs become loss leaders that drive traffic at WalMart,
sharing space on shelves with ads for downloads. Starbucks
and some record stores experiment with kiosks that let
customers burn their own CDs. We consider retail's present
and future. How are traditional retail stores
developing new strategies to survive in the digital
marketplace? Includes kiosks, in store downloads,
and the new forms of CDs.
Featured Presentation:
Primera Technology,
Inc.
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Michael
Fitts, Synergy Media Group, President
and Chief Executive Officer
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Kevin
Cassidy, Tower Records, Executive
Vice President, Operations
- Don MacKinnon, Hear Music,
Vice President, Music and Entertainment
- Gary Cohen, MusicNOW, Chief
Executive Officer
- Mike Atkins, Primera
Technology, Inc., OEM
and
National Sales Manager
- Moderator: Paul
Resnikoff, Digital Music News,
Editor and Founder
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| Ballroom C |
Music and Electronic Games |
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Music is an integral part of all
video games, and a growing source of ancillary revenue
for studios and labels. Film soundtracks routinely find
their way into games, and game tracks are increasingly
popping up in movies and even being folded into new
albums. A panel of experts explains how to make the
music/game connection seamless.
- Steve Schnur, Electronic Arts, Worldwide
Executive, Music and Audio/Creative
- Julia Miller, X Box Live,
Director
- Brandon Squar, Island Def Jam,
Director, Marketing New Media
- Moderator: Jeannie Novak, Indiespace,
Founder and CEO
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| 3:20
- 4:20 |
Breakout
Sessions |
| Ballroom B |
Beyond the Music:
Ancillary Revenues and New Formats |
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Despite the upheaval in the traditional
music business, the related areas of touring, merchandising
and advertising are evolving and thriving. From kiosks
at concerts that let fans leave with a copy of the nights
performance, to the changing use of music in advertising,
we explore the opportunities for music's ancillary revenues.
- Ron
Broitman, BMG, Vice
President, Film and TV Music
- Dave
Curtin, DeepMix, Co-Founder
and Creative Director
- Paul Anthony, Rumblefish,
Founder
- Neal Stewart, Pabst Blue Ribbon,
Senior Brand Manager
- Moderator: Michael Stroud, iHollywood
Forum, Chairman
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4:20
- 5:00
Sierra
Foyer |
Closing Networking Reception |
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Event
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