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Details    Agenda    Speakers    Sponsors    Registration
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Agenda:

Renaissance Las Vegas Hotel

3400 Paradise Road
Las Vegas, NV 89109

1-866-352-3434

Three minute walk from the South Hall, Las Vegas Convention Center

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8:30-9:20: Breakfast and Networking

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9:20-9:30: Welcome and Introduction
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9:30-9:45: Demo and Case Study

Freescale Semiconductor
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9:50:-10:50: Mobile Video: Opportunities and Obstacles
Hollywood and mobile carriers believe mobile video -- including, within 12 months, TV broadcasting on mobile phones -- is a potentially huge market. To create it, however, they must answer questions such as these: How can TV and Video be monetized? What's the value proposition for broadcasters and cable companies? How much time will consumers spend watching content, what quality level will they demand and how should content be tailored to phones? What's the best delivery mechanism? And how should ancillary services such as text messaging be integrated? We examine the landscape.

* Feature Presentation: Hantro

• Dean Macri, Cielo-Group, President and Chief Executive Officer
• Eero Kaikkonen, Hantro, President and Chief Executive Officer
• Kush Parikh, Texas Instruments, Worldwide Strategic Marketing Manager, Mobile Connectivity Solutions Group

• Edwin Hilkens, Freescale Semiconductor, Senior Director, Product Development

• Moderator: Michael Stroud, iHollywood Forum, Founder

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10:50-11:10: Networking Break
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11:15-11:30: Demo and Case Study
Smart Video
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11:30-12:30: The Race to Broadcast TV to Mobile Phones
Some of the wireless industry's biggest names are competing to deliver television to mobile phones: Nokia is promoting a standard called DVBH; Qualcomm has a technology called MediaFLO; Samsung is championing a satellite-delivered service called DMB; Verizon has its Vcast broadband wireless video-over-IP service; and other carriers are following with their own high-speed mobile video services.  What do broadcasters need to know about entering this lucrative market?

* Feature Presentation: Bamboo MediaCasting  

• Michael Schueppert, Crown Castle Mobile Media, President
• Phillip Alvelda, Idetic Inc. / MobiTV, Chief Executive Officer
• Richard Bennett, SmartVideo, President and Chief Executive Officer
• Monte Silver, Bamboo MediaCasting, Vice President, Business Development - Americas
• Jan Lezny, Qualcomm MediaFLO, Senior Director, Business Development
• Ian Blaine, thePlatform, Cheif Executive Officer
• Moderator: Laura Behrens, Gartner|G2, Senior Analyst, Media Industry Research

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12:30-2:15: Networking Lunch, Analyst Panel and Product Showcase
Lunch is not included in the Basic Ticket package

1:45 - 2:15: Analyst Panel

A group of leading analysts will review the latest industy trends and answer questions from the audience.

• Julie Ask, Jupiter Research, Research Director and Senior Analyst
• Michael Yuanzhe Cai, Parks Associates, Senior Analyst
• Laura Behrens, Gartner|G2, Senior Analyst, Media Industry Research

Research Reports will be provided to Deluxe Ticket attendees.

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2:15-2:30: Demo and Case Study

Cielo-Group
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2:30-3:30: Killer Content

Video content on mobile phones ranges from mobile murder dramas inspired by Fox's hit "24" TV show to news clips and sports.  European consumers are posting mobile video blogs and U.S. consumers will follow shortly. Who's got the killer content, how is it produced, and how is it being monetized?

* Feature Presentation: Two Minute Television

• Elizabeth Sherman, Mobliss, Consultant
• David Post, Two Minute Television, Chief Executive Officer
• Stewart St. John, StewdioMedia, President
• Moderator: Julie Ask, Jupiter Research, Research Director and Senior Analyst

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3:30-4:30: SMS, Games, Visual Radio, Mobile Radio and Other Ancillary Revenue Opportunities for Broadcasters
TV networks, TV stations and radio stations are now monetizing their content and building their brands using existing technologies such as SMS text messaging, wallpapers, ringtones, quizzes and games. Visual radio -- graphical information synched with radio broadcasts -- will also emerge over the next 12 months as a big opportunity for radio stations.

*Feature Presentation: StewdioMedia

• Ted Cohen, EMI, Senior Vice President Digital Delivery and Distribution
• Mike Gaumond, Motorola, Vice President and General Manager
• Reagan Ramsey, Mobile Media, Vice President, Interactive Media
• James Joyce, 2waytraffic, Managing Director
• Rouben Haroutoonian, Dwango, Executive Vice-President, Marketing and Business Development
• Moderator: Michael Yuanzhe Cai, Parks Associates, Senior Analyst

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4:30-5:00: Networking and Product Showcase

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Details    Agenda    Speakers    Sponsors    Registration
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