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Mobile marketing and advertising is the newest method of one on one marketing and advertising for one on one entertainment companies and brands. If you are a marketing or advertising professional for entertainment or major brands, you need to know now how to extend your brand and drive revenue using mobile delivery.

We gather leading experts to show you how to deliver your message to consumers using mobile marketing with a focus on Hollywood and home entertainment industry.

Mobile is being called the "FOURTH SCREEN" as if features a highly personal delivery tool for both free and premium marketing campaigns which can be integrated with the other screens-- television, computer and movie theatres.  

Learn how to develop and implement marketing campaigns using mobile applications such as SMS messages, graphics, games, contests, chat rooms, screen savers and more.

• Build brand equity and customer loyalty by extending your brand using mobile phones and offering new content to consumers
• Evaluate cost effectiveness of mobile marketing campaigns and hear insider strategies from solution providers on how to keep down costs and maximize effectiveness
• Customize offers and personalize your message by allowing   consumers to opt in for mobile alerts on their phones
• Measure ROI and learn how to collect data for successful mobile and cross platform marketing campaigns
• View entertaining case studies from compelling and engaging integrated mobile marketing campaigns

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