April 6, 2006
The Beach
Las Vegas
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Details Agenda Speakers Sponsors Registration
Who
Should Attend
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Lunch
12:00-12:45
Program
and Demos
12:45-2:30
Agenda
Mobile marketing
and advertising is the newest method of one on one marketing
and advertising for one on one entertainment companies and
brands. If you are a marketing or advertising professional
for entertainment or major brands, you need to know now how
to extend your brand and drive revenue using mobile delivery.
We gather leading
experts to show you how to deliver your message to consumers
using mobile marketing with a focus on Hollywood and home
entertainment industry.
Mobile is being
called the "FOURTH SCREEN" as if features a highly
personal delivery tool for both free and premium marketing
campaigns which can be integrated with the other screens--
television, computer and movie theatres.
Learn how to develop
and implement marketing campaigns using mobile applications
such as SMS messages, graphics, games, contests, chat rooms,
screen savers and more.
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Build brand
equity and customer loyalty by extending your
brand using mobile phones and offering new content to
consumers
- Evaluate cost effectiveness of mobile
marketing campaigns and hear insider strategies from solution
providers on how to keep down costs and maximize effectiveness
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Customize
offers and personalize your message by allowing
consumers to opt in for mobile alerts on their
phones
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Measure ROI and learn how to
collect data for successful mobile and cross
platform marketing campaigns
- View entertaining case studies from compelling
and engaging integrated mobile marketing campaigns
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Details Agenda Speakers Sponsors Registration
Who Should Attend
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Want
to Host This Program? |
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Want
to host this session?
We
have room for a few more speakers and hosts
to join this event.
The
hosts will assist with promotion, contribute
a nominal fee to cover the costs, and give a
demo to the audience.
Each
host will have an opportunity to discuss their
company and extend their brand to the international
audience.
If you would like more details on speaking or
hosting this event, please call Zahava Stroud
at (310) 566-7745 or write to zahava@ihollywoodforum.com.
__________________________
RESEARCH PARTNER
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