April 6, 2006
The Beach
Las Vegas
|
|
..........................................................................................
Details Agenda Speakers Sponsors Registration
Who Should Attend
..........................................................................................
Speakers
 |
Nihal Mehta
ipsh! (An Omnicom Agency)
Chief Executive Officer and Co-Founder
With over ten years experience in youth marketing, Nihal is a noted expert in the emerging Gen X / Gen Y adoption of wireless technologies for media properties and consumer brands. He is currently the youngest Chief Executive Officer within the Omnicom family as his firm ipsh! (which stands for instant power single-handed) is one of the leading mobile marketing agencies in North America with over 400 implementations deployed. Sought for his expert insight into the developing interaction between the youth culture and marketers, Mr. Mehta’s work has earned him distinction as AdAge’s Top Twenty Marketers in their 20s as well as profiles in The Hollywood Reporter, Los Angeles Times, San Francisco Chronicle, The Financial Times, and Tech-TV, among others. |
 |
Josh Rabinowitz
Grey Worldwide
Senior Vice President, Director, Music
Josh has been involved with some of the most high profile initiatives to integrate compelling music with advertising, including campaigns for Dr. Pepper featuring artists such as Black Eyed Peas, Run DMC (their last recording together), LL Cool J, Celia Cruz, Cyndi Lauper, Paulina Rubio, Sugar Ray's Mark McGrath and Latin heartthrob, Thalia. Since 1996, he has written and/or produced about 1000 tracks for advertisements. Mr. Rabinowitz is a firm believer that the record world needs to intersect properly with the ad world. To that end, he was a driving force behind Alana Davis' wildly successful cover of Crosby, Stills, Nash and Young's "Carry On" for Sony's spot entitled "The Trip". Additionally, Mr. Rabinowitz produced Macy Grays’ version of “Walk this Way” for the 2004 SONY Walkman campaign that was released on her “Very Best of Macy Gray” CD, on Epic Records, in 2004 He also produced Los Lonely boys’ version of “I Walk the Line” for the Walkman, which is was released on the band’s Grammy Winning self-titled release “Los Lonely Boys”, also on Epic. |
..........................................................................................
Details Agenda Speakers Sponsors Registration
Who Should Attend
..........................................................................................
return to top |
| |
Sponsors and Partners |
| |
__________________________
RESEARCH PARTNER
|
|
