        
Want to
host this session?
We have room for a few more speakers
and hosts to join this event.
The hosts will assist with promotion,
contribute a nominal fee to cover the costs, and give a demo to the audience.
Each host will have an opportunity
to discuss their company and extend their brand to the international audience.
If you would like more details on speaking or hosting this event, please
call Zahava Stroud at (310) 566-7745 or write to zahava@ihollywoodforum.com.
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| Calendar
of Events / Impact! Mobile / Agenda |
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April 6, 2006
The Beach
Las Vegas
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Details Agenda Speakers Sponsors Registration
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Agenda
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| 12:00-12:45: Networking
Lunch |
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| 12:45-2:30: Program |
Developing
the Mobile Marketing Strategy
The mobile platform is developing into a powerful marketing
channel for Hollywood to engage consumers with a host
of text, video and interactive messages, services and
entertainment. A recent In-Stat study says more than
40 percent of 18 - 34 year olds say advertising would
be acceptable on their phones.
With more
than 195 million cell phone users in the U.S., music,
TV and film marketers must have mobile strategies built
into an integrated marketing approach. How do you decide
whether to apply a messaging application versus a wireless
Web site approach? We’ll update the latest demographics
for mobile marketing and effective strategies for reaching
different demo segments. What kind of response rates
can you expect?
Learn what
critical elements must be taken into account to create
an effective mobile strategy for the next 12 months.
How can you use your video resources now in the
still developing mobile delivery platform to extend
your brand; what are the possibilities and pitfalls?
- ipsh!, Nihal Mehta, Chief Executive
Officer and Co-Founder
- Grey
Worldwide, Josh Rabinowitz,
Director, Music
- Up-Mobile Corp., Jorge Rincón,
Chief Operations Officer
- Moderator: Jupiter Research, Julie
Ask, Analyst
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What
You Will Learn |
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Build
brand equity and customer loyalty by extending your
brand using mobile phones and offering new content to
consumers
Evaluate cost effectiveness of mobile marketing campaigns
and hear insider strategies from solution providers
on how to keep down costs and maximize effectiveness
Customize offers and personalize your message by allowing
consumers to opt in for mobile alerts on their phones
Measure ROI and learn how to collect data for successful
mobile and cross platform marketing campaigns
View entertaining case studies from compelling and engaging
integrated mobile marketing campaigns
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Sponsors and Partners |
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