Lobby
8:00-9:00: Registration and Networking Breakfast
Registration
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East/West
9:05-9:50: Hollywood Unwired

Hollywood has an unprecedented opportunity to go mobile. Video, music, television, images, and marketing are all migrating to the world's 1 billion-plus content-capable cellphones. Who's furthest ahead, who's making the most deals and money, what is Hollywood looking for in partners, and how are digital rights being addressed?

Brent Friedman, Co-Creator, Writer and Producer, Afterworld
Doug Craig, Vice President, Programming New Media Operations, Discovery
Michael Kernan, Vice President, ICM
Jon Vlassopulous, Vice President, Business Development, Strategic Planning and New Media, Endemol
Moderator: Michael Stroud, Chief Executive Officer, iHollywood Forum
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East/West
Keynote
10 :00-10:30: Fireside Chat: Fox Interactive Media

Evolving the Mobile Content Experience:  What's Next for Media Companies, Carriers, Consumers and Advertisers

John Smelzer, SVP & General Manager, Mobile  FOX Interactive Media
Moderator: Michael Stroud, Co-Founder and Chief Executive Officer, iHollywood Forum
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Studio Suites

10:30-11:00: Networking and Showcase
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Track: Mobile TV and Video
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East/West
11:00-11:50: Mobile TV and Video: Who's Watching?

Verizon recently launched eight channels of mobile television in the largest U.S. markets. Sprint is launching ABC shows like “Desperate Housewives” on its network. Mobile TV has arrived. But is anyone watching? Do viewers prefer true mobile TV or on-demand video? Who's making money? Our panelists consider the answers.

Helene Henriksson, Vice President, Managed Hosting Sales, North America Ericsson

Sam Matheny, General Manager, News Over Wireless
Brad Beutlich, Director, Business Development, DRM, Safenet
Chandra Hill, Executive Director, Mobile Business Operations, Fox Interactive Media
Henri Linde, President of Americas, Actimagine

Moderator: Mark Donovan, Vice President, Products, Senior Analyst, M:Metrics

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TRACK: Mobile Communities: The Rise of User Generated Content and Social Media for Mobile Phones
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Producers/Directors
11:00-11:50: Users Unbound

YouTube, MySpace, Facebook -- all the big social networking and user-generated sites are either already mobile or will be shortly. The future appears to be one of untethered community, with users seamlessly connected to online, wireless and emerging platforms. Professional content creators could use this powerful new platform to create buzz far more effectively than passive advertising ever could -- and perhaps create entirely new art mediums. Or they could see their markets evaporate.

Jeremy Welt,  Vice President, New Media,  Warner Bros Records
Joel Espelien, Chief Business Officer, PacketVideo

Erik Smith, Vice President of Content and Programming, Metacafe
Jeff Oscodar, Chief Executive Officer , Handheld Entertainment
Mark Bole, Chief Executive Officer, Shozu
Moderator: Rick Bolander, Managing Director and Co-Founder, Gabriel Venture Partners
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East/West
Keynote

12 :00-12:30: Qualcomm MediaFLO Keynote
Dan Novak, Vice President of Programming and Advertising, MediaFLO USA Inc.

Mobile TV Today: Raising the Bar
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East/West
12:30-1:15: Lunch

Details
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East/West
1:20-1:50: Fireside Chat: Search as a Channel for Off Deck  Content

Off-deck content -- third-party programming that uses operators' mobile platforms -- is an increasingly lucrative way to reach consumers. But sifting through thousands of mobile offerings without a search engine is as impossible as it would be on the web. We consider the emerging importance of search for finding off-deck content.

David Okamoto, Senior Manager, Beyond Media Net, AT&T
Moderator: Michael Stroud, Co-Founder and Chief Executive Officer, iHollywood Forum
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East/West
2:00-2:50: Mobile Advertising Takes Shape

Nobody likes huge cellphone bills, and it now appears clear that consumers will accept some ads on their cellphones as the price of less expensive service. The recent Yahoo!/Vodafone display advertising venture is one step in that direction. We consider how mobile advertising's future will unfold: the place of targeted ads; how text, audio and video work together; product placement and viral marketing; and the role of new hardware and software.

Featured Presentation: Iqzone
Michael Bates, Co-Founder and Chief Executive Officer, Iqzone

Michael Bayle, General Manager, Global Monetization, Yahoo!
Bob Bilbruck, Director Business Development Emerging Technologies, Newegg
Saj Cherian, Director of New Data Services,  Virgin Mobile USA
Lee Hancock, Chief Executive Officer and founder, go2
Moderator: Richard P. Wong, Partner, Accel Partners
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Producers/Directors
2:00-2:50: Mobile Messaging: A Market in Transition

A new partnership puts Yahoo! messaging on Nokia phones, signaling the entrance of major web portals into the mobile messaging market. Shortcode is becoming more common on billboards. New cellphone keyboards are making texting easier, particularly among youth. A look at a market in transition.

Steve Granek, Vice President, IP Services Business Development, Neustar

Dorrian Porter, Chief Executive Officer, Mozes
Marcien Jenckes, Senior Vice President, Messaging  and Social Media, AOL
Jared Reitzin, Chief Executive Officer, mobileStorm Inc.  
Moderator: Mark Donovan, Vice President, Products, Senior Analyst, M:Metrics

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East/West
3:00-4:05: iHollywood Demos

Young mobile companies present to the audience and a panel of judges consisting of venture capitalists, strategic investors and Hollywood executives. Winning presenter will receive “Best-of-Show” award at an evening dinner reception and a press release will be sent out announcing it.

Details

Judges:
Christopher Brunner, Vice President Mobile Content and Services, Univision Communications

Richard P. Wong, Partner, Accel Partners

Michele Law, Principal, Greylock
JonMichael Bukosky, Managing Partner, BFD/Ventures LLC

Presenters:
Gary Tauss, President & Chief Executive Officer, Mobidia
Michael Mak, Chief Executive Officer, bCODE
Skip Fredricks, Executive Producer and Chief Executive Officer, iClipx
Mark C. Miller, Chief Executive Officer, FFMI
Scott Miller, Co-Founder and Chief Operating Officer, MyMojoBaby
Jason Thibeault, Chief Technology Officer and Co-Founder, GoWare, Inc.

iHollywood Interactive Contest:
Limbo Mobile Auction

Details
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East/West
4:05-4:15: Featured Presentation: Sony Ericsson

Victor Fredell, Content Acquisition Manager Music, Sony Ericsson
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Studio Suites
4:15-4:40: Networking Break and Showcase

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Producers/Directors
4:45-5:30: The Cellphone as Music Player

Earlier this month, some U.K. music fans started downloading songs to their cellphones as they listened to them on the radio -- more evidence that mobile phones have the potential to become the primary music player for tens of millions of people. Whether that happens depends upon a number of still-unanswered questions, such as: what mobile search and sharing features do consumers -- particularly young people -- want most? How can operators make mobile music easily accessible? Will consumers accept new business models for buying music, including accepting some advertising?

Gregg Brown, Senior Manager, Music, AT&T
Brady Bruce, Senior Vice President of Telecom Products and Services, Promptu
Shawn Hopwood, U.S. Senior Director, Coding Technologies
Daren Tsui , Chief Executive Officer, mSpot
Wendy Nussbaum, Vice President, Business Development, Universal Music Group

Moderator: Matt Kleinschmit, Vice President, Ipsos Insight
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East/West
4:40-5:30: The Quest for Console-Level Mobile Gaming

A new survey by Nokia showed that consumers respond best to mobile games that live up to the standards for graphics created by console and PC games; people want to interact with other users and to play for over half an hour at a time. Consumers are also far more likely to buy a game if they can sample it on the web first. The question is how quickly cellphone hardware and software can improve to accommodate those appetites.

Peter Ahnegard, Content Acquisition Manager, Games and Graphics, Sony Ericsson
Mike Yuen, Senior Director, BREW Gaming Group, QUALCOMM Internet Services
Joe Morris, Vice President, Mobile Content, Konami
Stan Liu, Vice President, Mobile Content Development, North American Mobile, mDisney/Starwave Mobile, Walt Disney Internet Group
Taizo Son, President, MOVIDA and Advisor, SOFTBANK MOBILE Corp.
Moderator: Maarten Noyons, Founder and General Manager, International Mobile Gaming Awards
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East/West
5:30-6:15: Consumer Focus Group

We ask consumers in a live focus group how they consume mobile entertainment, what they like (and hate) most and what they're willing to pay. Come with your questions!

Moderator: John Huffman IV, Chief Executive Officer, Real Hip Hop, LLC

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Producers/Directors
6:15-8:00: Cocktail Reception and Networking Dinner

Special Guest: Yingbo Zhu , China Telecom

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8:30-11:00: After party at Mood Nightclub

Agenda Day 2

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All Sessions are in East/West

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8:00-9:00
Registration and Breakfast
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9:00-9:10: Chairman's Recap of Day One, Breaking News and Deals

Michael Stroud, Co-Founder and Chief Executive Officer, iHollywood Forum

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9:15-10:00: Social Networks Go Mobile

Major social networking sites are moving towards mobilizing content. A look at the synergies and contrasts between the two worlds, and what it means for media companies eager to monetize both.

Cynthia Francis, Co-Founder and Chief Executive Officer, Reality Digital
Alex Kelly, Co-Founder and Chief Executive Officer, Veeker
Pierre-Emmanuel Struyven, Chief Marketing Officer, Streamezzo
Elizabeth Sherman, Head of Mobile Distribution and Content, Revver
Juha Christensen, Chief Executive Officer, Sonopia
Moderator: Michael Stroud, Co-Founder and Chief Executive Officer, iHollywood Forum

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TRACK: International Mobile Content Deals

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10:00-10:45: Selling to the Americans

U.S. adoption of 3G cellphones is still just a fraction of that in Asia or even Europe . The conventional wisdom goes that America has a multi-device culture, and Americans prefer to carry around separate laptops, music players and phones rather than using one device to talk, watch TV, pay bills and listen to music. Will this always be the case? What are the obstacles to change? How are the needs and wants of U.S. consumers different from those of consumers in the rest of the world? How will broader cultural differences (in Japan , it's extremely rude to talk on a phone in a restaurant) impact which technologies and which kinds of content succeed?

Shawn Freeman, Chief Technology Officer, Handango, Inc.
Daniel Offner, Partner, Interactive Entertainment and Media Team Leader ,Nixon Peabody
Christopher Brunner, Vice President, Mobile Content and Services, Univision Communications
Joe Waimrin, Vice President of Business Development, mBlox
Faraz Syed, Chief Executive Officer and Co-Founder, Mobile Complete
Moderator: Ed Moran, Director of Product Innovation, Leader, Nanotech Industry Practice, Deloitte Services LP

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10:50-11:30: Cellphones for the IM Generation

Kids (12-21) are becoming the first movers in the U.S. mobile data revolution, rapidly supplementing their computer IMs with text messages, ringtones, mobile photos and wallpaper. Now the question is how quickly they'll jump to sexier applications like mobile music, video, user-generated-content and massively multiplayer games. And what kind of controls are necessary to ensure they aren't at risk from predators and offensive content? Our panel considers the answers.  

Marc Zachary, Vice President, Content and Partnerships, Kajeet
Doug Britt, Senior Director of Products/Services, Helio
Massimiliano Pellegrini, Chief Executive Officer, Dada USA
Leslie Poole, Chief Executive Officer, Javien
Moderator: Brett Sappington, Vice President, Business Development, Parks Associates

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11:30-11:45: Break
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11:45-12:30: Defining Convergence

Some users can now listen to the audio content stored on their PCs through a mobile phone, thanks to the Phling! service from Oxy Systems, and every week another software application goes mobile. You can combine a phone with just about any other portable device, and every combination has or will be tried. It's crucial to know what handheld hardware the consumer actually wants. Does the public want a phone that's a tiny PC? Does it want a great music player? Does it want a digital video camera? The audio, video and computing capabilities of new phones will directly affect which companies benefit most from the new portability of entertainment.

Brad Duea, President, Napster
Michael Krasner, President and Chief Executive Officer, Oxy Systems
Alex Kanakaris, Founder and Chairman, WiFi TV

Robert Gourdine, Director of Marketing and Business Development, North American Consumer Business Unit, Navteq
Moderator: Trent Larson, Director, Digital Media Protiviti
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12:30-1:15: Lunch
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1:15-1:45: Fireside Chat: Revenue Opportunities for Mobile Games

Tammy Robinson, Verizon Wireless
Moderator: Michael Stroud, Co-Founder and Chief Executive Officer, iHollywood Forum
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1:50-2:05: Mobile Marketing Like a Rock Star

Dorrian Porter, CEO of Mozes, Inc., a mobile marketing company based in Palo Alto, and J. Scavo, General Manager of MySpace Records, acclaimed record label representing the likes of Sherwood, Kate Voegele and other top bands and artists, will discuss marketing music on a whole new level. Dorrian and J will discuss the ways in which bands have taken their online marketing strategies and turned them into powerful, memorable and interactive mobile campaigns. They will also illustrate some of the ways leading artists have rapidly expanded their fan base via the mobile phone and online interaction, including a real-time mobile contest and giveaway for the MES audience.

J Scavo, General Manager, MySpace Records

Dorrian Porter, Founder and Chief Executive Officer, Mozes

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2:10-2:50: Around the World in 80 Ways: Bollywood, Kpop, the World Cup, The Olympics, Novelas and Other Foreign Adventures

A look at how consumers around the world consume mobile content, how international carriers sell to them, whether digital rights management helps or hinders the international exchange of content, and how tastes vary from region to region.

Eugenio Velasco, Mobile Services Director, Televisa Digital
John Huffman IV, Chief Executive Officer, Real Hip Hop, LLC
Ettore Botta, Vice President, Sales and Marketing, Sandra Carter Global
Moderator: Michael Polin, Chief Executive Officer, American Television in China, International

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