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June 20, 2005; 9am - 6pm Javits Center, New York City co-located with the Licensing International Show

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Event Details    Agenda    Speakers    Sponsors    Registration
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Event Details

Explore opportunities for licensing movies, TV, magazines, music and other branded content for wireless and digital entertainment.

Extend Your Brand in a Digital and Mobile World

Today’s consumer increasingly demands personalization and instant access. Whether making a call on a cell phone, listening to music on an iPod, watching TV or a DVD, or surfing the net on a PC, consumers now rely on digital and mobile devices for communication, entertainment, and work. opportunities spring from consumers’ demands for personalization and instant access to their favorite content.

Consumers want to access their favorite bands, movies, celebrities, magazines and other content on mobile phones, the Internet, videogames, iPods, interactive television and a fast-growing list of other devices.

• Identify, negotiateg and monetize wireless and digital licensing deals
• Savvy content owners, brand marketers, artists and designers will learn how to capitalize on the trends

• Making Money from Mobile Licensing
• Sports Brands
• Content on the Go
• Interactive Marketing
• Licensing Digital Content
• Cross Platform Delivery
• SMS and Messaging for Brands
• Mobile Internet
• Negotiating a Digital Licensing Deal

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Event Details    Agenda    Speakers    Sponsors    Registration
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