Return to Calendar of Past Events

Where Digital and Mobile Meet Brands June 20, 2005; 9am - 6pm Javits Center, New York Special Events Hall - Level One

.........................................................................................
Event Details    Agenda    Speakers    Sponsors    Registration
.........................................................................................

Agenda

.........................................................................................

8:30-9:30 Registration and Networking

.........................................................................................

9:30 - 10:20
Licensing Digital and Wireless Content: What You Need to Know
Experts discuss the summer's hottest digital and wireless licensing deals, how they differ and intersect with traditional licensing programs, the most sought-after brands, royalty trends, how to negotiate deals, ROI and more.

• Chris Pizey, uclick, Chief Executive Officer
• Jeff Nuzzi, THQ Wireless, Director, Global Marketing
• Mike Merrill, Smartphones Technologies, Inc., Chairman and Chief Executive Officer
• Keith Hindle, FremantleMedia Licensing, Vice President, Integrated Marketing & Interactive Americas

.........................................................................................

10:30- 11:20

Mobilizing Your Brand: Games, Graphics, Music, Video and Screensavers

Consumers have downloaded millions of screensavers, ringtones, games and branded graphics to their mobile phones.They're beginning to download and stream full-track music, video – even television Learn how licensing mobile multimedia can enhance your brand and your profits.

• Matt Feldman, Versaly Entertainment, Co-founder, President and Chief Executive Officer
• Scott Jensen, MFORMA, Vice President, Licensing and Brand Partnerships
• Andrea Green, World Poker Tour, Director, Global Consumer Products
• Brian Ring, Comchoice, Vice President, Strategic Business Development

.........................................................................................

11:30-12:00  Keynote: MTV Networks Mobile: Licensing for Wireless

• Greg Clayman, MTV Networks, Vice President, Wireless Strategy and Operations
  

.........................................................................................

12:00 - 12:20

Networking and Product Showcase

.........................................................................................

12:20 - 1:15

Networking Lunch

.........................................................................................

1:20 - 1:50 Focus Group

• Ian Schafer, Deep Focus, Founder and Chief Executive Officer

.........................................................................................

2:00- 2:50 Generation X: Targeting Kids and Teens

Tech-savvy teens and college students spend more time online than watching TV and rely on the cellphone as the center of their social life. Savvy marketers use licensed content to reach this elusive market. Hear what works and what doesn't from leading marketers.

• Paul Marcum, Sesame Workshop, Vice President, General Manager, Interactive Media Group
• Ian Schafer, Deep Focus, Founder and Chief Executive Officer
• Gary Yentin, m-Qube, Vice President
• Adam Flick, Airborne Entertainment, Chief Marketing Officer

.........................................................................................
3:00- 3:50 

Sports Brands Make a Digital and Wireless Play
NASCAR, ESPN, Major League Baseball, FoxSports, NHL are delivering sports news, fantasy applications, data, streaming audio and video, mobile messaging applications and licensed games to the Internet, videogames and mobile devices. ESPN is even launching its own branded private mobile network. Learn how sports content owners, aggregators and brands are leveraging their content in the digital world, and the benefits – and risks – of licensing it.

Feature Presentation: The 500 Club

• Vladimir Edelman, ESPN Mobile, Director, Wireless
• Adam Ritter, Major League Baseball, Advanced Media, L.P, Vice President, Wireless,
• Kyle Pratt, IMG/TWI, Vice President, Business Development

.........................................................................................

4:00-4:50 

How Your Brand Can Profit from Premium Messaging, SMS and the Mobile Internet

Both brands and entertainment properties such as “American Idol” have demonstrated that integrating premium mobile messaging services and mobile communities can enhance viewer loyalty and create new sources of advertising, brand building, and sponsorship revenue. Mobile text messaging has special promise in selling brands or personalities, creating an instant link between on-screen personalities and viewers. Learn what works and what doesn't from the content owners, brand marketers, and developers who pioneered premium messaging.

• Rolf Woods, Mobile Media North America Executive Vice President, Sales and Marketing
• Stephen Smyth, Reuters, Vice President, Media
• Ken Todd, Showtime Network Inc., Vice President, New Media Programming Content 
• Boris Fridman, Crisp Wireless, Chief Executive Officer

.........................................................................................

5:00- 6:00
Networking Reception

.........................................................................................

.........................................................................................
Event Details    Agenda    Speakers    Sponsors    Registration
.........................................................................................


return to top