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co-located at the Licensing Show
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Where Digital and Mobile Meet Brands
Javits Convention Center
June 19, 2006, New York City |
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Event
Details Agenda Speakers Sponsors Registration
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Event Details
Extend Your Brand in a Digital and Mobile World
Join over 300 senior executives from a variety of leading entertainment, consumer brands, licensing, and technology companies for high-level networking, business development, case studies, roundtables and panel discussions at our second annual summit, co-located with the Licensing Show in New York..
Explore the challenges and opportunities of mobile and digital licensing and learn how to best take advantage of this profitable phenomenon through branded content, viable business models, advertising, and licensing strategies.
If you are a licensing, marketing or advertising professional for entertainment or major brands, you need to know now how to extend your brand and drive revenue using mobile and digital strategies.
Today's consumer increasingly demands personalization and instant access. Whether making a call on a cell phone, listening to music on an iPod, watching TV or a DVD, or surfing the net on a PC, consumers now rely on digital and mobile devices for communication, entertainment, and work. Opportunities spring from consumers¡¦ demands for personalization and instant access to their favorite content.
Consumers want to access their favorite bands, movies, celebrities, magazines and other content on mobile phones, the Internet, videogames, iPods, interactive television and a fast-growing list of other devices.
- Learn about the challenges and market opportunities for creating branded content and generating revenue for multimedia products and services in the US, Europe and Asia.
- Understand how your company can profit from the next multi-billion dollar industry for development, marketing, sales and consumer adoption.
- Build brand equity and customer loyalty by extending your brand using mobile phones and Internet promotions
- Evaluate cost effectiveness of mobile and digital marketing campaigns and hear insider strategies from solution providers on how to keep down costs and maximize effectiveness
- Customize offers and personalize your message by allowing consumers to opt in for mobile and email alerts on their phones and PCs
- Measure ROI and learn how to collect data for successful mobile and cross platform marketing campaigns
- View entertaining case studies from compelling and engaging integrated mobile and digital marketing campaigns
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Event Details Agenda Speakers Sponsors Registration
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Sponsors |
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BRONZE SPONSORS
 
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CONTRIBUTING
SPONSORS
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RESEARCH
PARTNERS
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SUPPORTING PARTNERS
   
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WHO
WILL ATTEND
- TV and Filmed Entertainment
- Games and Music
- Advertising and promotions agencies
- Retailers
- Artists and design companies
- Food & beverage brands
- Automotive brands
- Sports brands
- Publishing companies
- Toy companies
- Licensing agents
- Manufacturers of consumer products including apparel,
Gifts/novelties, childrens, book, furnishings
- Publishers
- Licensing agents
- Artists and designers
- Agencies and media buyers
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