9:10-10:10: Developing the Mobile and Digital Licensing Strategy
The mobile platform is developing into a powerful marketing channel for Hollywood and consumer brands to engage consumers with a host of text, video and interactive messages, services and entertainment. A recent In-Stat study says more than 40-percent of 18-34 year olds say advertising would be acceptable on their phones. With more than 195 million cell phone users in the U.S., music, TV and film marketers must have mobile strategies built into an integrated marketing approach. How do you decide whether to apply a messaging application versus a wireless Web site approach? We'll update the latest demographics for mobile marketing and effective strategies for reaching different demo segments. What kind of response rates can you expect? Learn what critical elements must be taken into account to create an effective mobile licensing strategy for the next 12 months.

• John Matra, GoldPocket Wireless, Senior Vice President, Business Development

• Anders Evju, I-play, General Manager, North America

• Scott Jensen, Hands-On Mobile (Formerly: mForma), Vice President, Brand Partnerships

11:10-12:15: Ringtones, Games, Wallpaper: Marketing Vs. Monetizing

Ringtones are hot in the U.S., generating an estimated $500 million in revenue this year, as 23-percent of U.S. cell phone users have downloaded ringtones. Gretchen Wilson released her new single "All Jacked Up" as a Cingular Wireless ringtone before it reached the radio or retail. Moby just signed an exclusive deal for ringtones and other mobile content. TV and movie brands are also showing up. What are the branding and marketing dynamics of ringtones, wallpaper/screensavers, games and other entertainment-branded mobile services? Get a handle on the process and ROI of employing these services for your entertainment brand. What genres and consumer demos deliver the most impact in ringtones and games? We'll explore the next generation of these services and that they're going to add to the mobile marketplace.

• David Levin, Sony BMG, Senior Vice President, Digital Sales
• Anne-Carole Nourisson, Universal Music Mobile International, Senior Vice President, Licensing and Marketing
• Julian Corbett, IN-FUSIO, Vice President, Business Development and Brand Partnerships
• Kieve Huffman, InfoSpace, Vice President, Media Content

1:30-2:50: The Digital Generation: Targeting Youth and Teens with Marketing Campaigns

Tech-savvy teens and college students spend more time online than watching TV and rely on the cell phone as the center of their social life. Savvy marketers use licensed content to reach this elusive market. Brand, trademarks, and media and TV advertising are major influencers of youth markets and their perceptions of brands. How can brand owners utilize perceptions of youth in developing your marketing campaign? What are key influencers in youth and teens buying decisions. We will focus on case studies of successful digital and mobile strategies with integrated campaigns.

• Malcom Bird, AOL, Senior Vice President and General Manager, Teens and Kids
• Scott Williams, Time Inc. Interactive, Director, Business Development and Mobile
• Carsten Boers, Flytxt, President and Co-Founder

• Chris Pizey, Uclick Mobile, Chief Executive Officer

3:00-3:50: Mobile and Internet Video Marketing to Sell Your Brand
With an estimated 20-million Americans subscribing to a mobile video service by the end of 2007, brands must be ready to maximize this platform as a marketing vehicle. Carrier video services are already busy delivering daily video clips of "The Tonight Show," "The Daily Show" and "Sesame Street" among others. Trailers for King Kong the latest Harry Potter film, March of the Penguins and Flightplan are just a few of the offerings from the studios. How can you use your video resources now in the still developing mobile and Internet delivery platform to extend your brand; what are the possibilities and pitfalls? We'll look at some of the successes and failures of recent mobile-exclusive marketing efforts.
When do you market with video and when do you monetize your video product and what is the ROI? You'll get a clear picture of campaign planning, development and delivery processes. When are so-called multicast networks coming online, and what other technology breakthroughs will allow your mobile video marketing messages of the future to be even more effective?

• Greg Fawcett, IMG World, Vice President, Business Development

• Mike Merrill, Smartphones Technologies, Chairman and Chief Executive Officer
• Chris Coyle, Mobile Streams, Vice President, Content Acquisition

4:00-5:00: The PVR Paradox: The Impact on Advertising of TiVo
With the sales of TiVo and other personal-video-recorder appliances exploding - and satellite radio testing the waters, as well - consumers have taken control of their home-entertainment units. Time-shifting not only allows savvy viewers to create their own virtual networks, but also control when -- and if -- commercials will ever again be part of their lives. We'll consider ways for brands and advertisers to survive in this uncharted universe, including targeted advertising, infomercials-on-demand, product-placement, program sponsorship and other forms of guerrilla marketing.

• Chris Pizzurro, Turner Entertainment, Vice President, Digital, New Media Advertising Sales and Marketing
• Rick Wardell, TiVo Inc., Director, Advertising Sales
• Harry Kargman, Kargo, Chief Executive Officer