Agenda: iHollywood China Co-Located at BIRTV China Digital Media Conference


iHollywood China  August 22, sessions programmed by iHollywood Forum

Room 201, 2nd floor, General Service Building,  China International Exhbition Center (CIEC)

9:30-10:00  Registration
Executive Networking with BIRTV attendees


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10:00-10:20  Keynote: Opportunities for US digital and mobile partnerships in China

Michael Stroud, Co-Founder and CEO, iHollywood Forum

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10:30-11:00 Keynote: Content Management Strategies for Broadcasters and Content Owners
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11:10-12:00  International IPTV Business Models


What can China learn from previous international deployments ? 
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12:00-1:00  Networking and Exhibition Visit

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1:10-2:00
 Beijing Olympics mobile and digital partnerships

How has the 2008 Olympic games driven innovation and change in China? What solutions do the rest of the world have to help further this development?

Jason Yin,Managing Director, In-Stat China
Mickey Charles, President & CEO, The Sports Network
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2:10-3:00
 The Future Face of Multichannel Competition

Digitization and triple-play bundling have forever changed the nature of multichannel service competition. What was once a straightforward battle of basic tier pricing has become a game of 3D chess as voice, data, VOD, HDTV and mobile services come into play. This panel investigates how the foreign Pay-TV market dynamics can help foretell the shape of China 's Pay-TV landscape to come. We will also explore the relationship between bundles, advanced services, churn and ARPU to reveal both global best practices and strategies specific to the Chinese Pay-TV market.


Ben Reneker, Senior Analyst, SNL Kagan

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3:10-4:00   Digital media and convergence defined

Companies will be presenting their digital media solutions for the future.


Alex Kanakaris, Founder and Chairman, Wi-Fi TV Inc.
Henry E. Juszkiewicz, CEO, Gibson Guitar Corp.


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4:10-5:00 US and Europe mobile TV, video and entertainment outlook


Giordano Bruno Contestabile, Director, Asia Pacific, ARENAmobile
Jonathon Linner, CEO and Founder, Limbo

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5:30-8:00 iHollywood China Dinner Reception
open to all conference attendees.


BIRTV China Digital Media Conference  August 23, sessions programmed by BIRTV.

General Service Building, CIEC

Sub-Forum A: Mobile TV and Handset Video in China


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1:30-2:00  Content protection technology for mobile TV

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2:00-3:10  Development of the mobile multimedia industry in China

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3:10-4:20  China's outlook for mobile TV and mobile content

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4:20-5:30  Market overview of mobile handsets and video services
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Sub-Forum B: Demos and Investment of Digital Content


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1:30-2:00  China's development of Digital Media Content

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2:00-3:30  Live technology demos

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3:30-4:30   China digital content investment perspective


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4:30-5:30 How to deal with multiple platforms for digital content



BIRTV China Digital Media Conference  August 24, sessions programmed by BIRTV and iHollywood Forum.
General Service Building, CIEC



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9:40- 10:20  Keynote: Global digital media outlook on emerging trends for 2008 and the Olympics