| iHollywood
Forum's Pre-Conference Boot Camp is designed to give
you hands-on answers to your questions about the digital
media business. We've divided the day into four tracks:
Piracy, Digital Rights Management and Licensing: A Legal
Update, User-Generated Content, Social Networking and
Hollywood, Mobile Content: Building New Revenue Streams,
Next GenVideo: Cross-Platform Broadband Video Strategies.
We'll focus on revenue models, industry outlooks, trends,
research and other topics designed to give you actionable
information. |
| March
12
Pre-Conference Boot Camp
1:30 - 2:00 Registration
2:00-3:00 User-Generated Content,
Social Networking and Hollywood
Analysts and industry experts examine the growth curve,
demographics and monetization of social media, with
a special emphasis on the implications for Hollywood.
Topics include: analysis of leading sites; creating
and monetizing social media sites; measuring ROI;
marketing and advertising opportunities; capturing
youth; and impact on existing media websites and properties.
Presenter:
Eric German, Partner, Mitchell, Silberberg
and Knupp
3:00-4:00 Mobile Content: Building New Revenue
Streams
Designed
for content owners, solution providers and carriers
seeking to maximize mobile revenue and close deals.
Workshop examines how to adapt existing TV, film,
music, video and other content for mobile, and creating
original material for the small screen. Topics include:
licensing and payment models; market outlook for premium
mobile content such as MMS, video and music downloads;
marketing and ad-supported content; and mobile demographics.
Presenter:
Levi Shapiro, Director of Audience Metrics, Telephia
4:00-5:00 Next GenVideo: Cross-Platform
Broadband Video Strategies
Strategies
for video deployment and marketing across multiple
platforms, including cable, IPTV, satellite and broadcast;
mobile Internet, DVBH and MediaFlo; broadband Internet;
console and online games.
Presenter,
Colin Dixon, IPTV Practice Manager, The Diffusion
Group
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