March 12
Pre-Conference Boot Camp (Deluxe Tickets)

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March 13

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8:00 - 9:00 Registration and Breakfast


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9:00 - 9:15 Introduction
Michael Stroud, Chief Executive Officer, iHollywood Forum
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9:15-9:45  Keynote
Paul Yanover, Executive Vice President & Managing Director, Disney Online

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9:45 - 10:35 Social Media and Hollywood: How Real?
Fox bought MySpace. Sony bought Grouper. Hearst bought eCrush. Now every Hollywood studio and media company is either thinking about buying its own social networking site or developing the capabilities internally. Will the way content is produced, marketed, distributed and monetized be forever changed? Or are we witnessing a short-lived craze akin to Hollywood's rush to the Internet in the 1990s? A panel of top networking sites, Hollywood executives and others examine the issue.

Dan Rose, Vice President, Business Development, Facebook

Michael Tenzer, Senior Vice President, Head of Business Affairs, ICM

Aaron Barnes, Vice President, Sales and Business Development, Friendster

Donald Wong, Vice President, Digital Media Initiative, Sony Pictures Entertainment

Josh Felser, President, Grouper Networks
Moderator: Michael Stroud, Chief Executive Officer, iHollywood Forum

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10:35 - 10:45  Presentation

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10:45 - 11:35 Digital Media
The Emerging Internet Video Market
From ABC's "Desperate Housewives" to NBC's made-for-the-web "Dotcomedy", media companies are flooding the Internet with free video content. We explore whether ads alone are enough to support web video content on the web, subscription and pay-per-download models and cross-platform strategies.

Fred McIntyre, Senior Vice President, AOL Video

Matthew Evans, Vice President, Digital Media, NBC Universal

Jeff Oscodar,Chief Executive Officer, Handheld Entertainment

Jim Kaskade, Co-Founder, President, and Chief Executive Officer, Eyespot

Keith Richman, Chief Executive Officer, Break.com

Edward Skolarus, Vice President, Business and Operations, Fox Reality Channel
Moderator: Andrew Wallenstein, Digital Media/TV Features Editor, Hollywood Reporter

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11:35 - 12:00  Networking Break and Sponsor Showcase

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12:00 - 12:45  Focus Group

Moderator: Michael Stroud, Chief Executive Officer and Co-Founder, iHollywood Forum

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12:45 - 1:30 Lunch


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1:30 - 1:45  Presentation

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1:50 - 2:20 Fireside Chat
George Klivakoff, Chief Digital Officer, NBC Universal

with Michael Stroud, CEO, iHollywood Forum

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2:20 - 2:50 Keynote
Brent Weinstein, Head of Digital Media, United Talent Agency


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2:50 - 3:10 Break

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3:10 - 4:00  VOD's Changing Face

Netflix now allows its customers to stream about 1,000 movies in its library, while X-Box users can download a growing number of movies and TV shows. A look at how the Internet is transforming VOD and the implications for existing services.

Brad Singer, Executive Vice President, PaymentOne

Rick Phillips, General Manager, Entertainment and Devices Division, Media and Entertainment Group, Microsoft

Rob Schonfeld, Vice President, Pay Telelvision and Interactive Media, Buena Vista Television

Sean Besser, Vice President, Business Development, Movielink

Peter Bradley, Vice President, Business Development, Azuerus
Moderator: Gerry Philpott, President and Chief Executive Officer, E-Poll Market Research
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3:10 - 4:00  From Mobile Networks to Mobile Networking
MySpace is mobile, YouTube soon will be, and every major social networking site is moving in the same direction. A look at the synergies and contrasts between the two worlds, and what it means for media companies eager to monetize both.

Elizabeth Sherman, Head of Mobile Distribution and Content, Revver

Jeff Millar, Chief Architect, Vignette Corporation

Paul Smith, Chief Executive Officer and Founder, mPulse Media
Paula Montondo, President, Blip TV

Derrick Oien, Founder and President, Intercasting

Michael Grossi, Vice President Business Development, Helio

Moderator: Neil Strother, Wireless Analyst, Jupiter Research

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4:10-5:00 Social Media
The New Art of Buzz
Buzz for a new album, movie or game is most likely to start at social networking site, and media companies ignore Internet users at their peril. But a clumsy attempt to coopt users through advertising or planted "consumers" often fails. A look at the new rules of engagement.

Presenation: Reality Digital

Gary Armstong, Chief Marketing Officer, Wenner Media
Ted Moon, Director, Digital Marketing, Sprint-Nextel

Craig Fanning , Vice President, Interactive Media, Alloy Media and Marketing
Maria Mandel, Partner, Executive Director, Digital Innovation, OgilvyInteractive
Moderator: Jon Healey, Editorial Writer, Los Angeles Times

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4:10 - 5:00  Digital Media
Online Video Sharing and Hollywood
From EyeSpot to YouTube, video sharing on the Internet is the hottest social media going. Previous unknowns are building fan bases. And Hollywood's made because some of its prime video content is being freely shared, without regard for copyrights. A look at this exploding medium.

Alex Kanakaris, Founder and Chairman, WiFi TV

Brian Gruber, Founder and Chief Executive Officer, FORA.tv
Joe Hurd, Vice President, Business Development, VideoEgg

Douglas Warshaw, Chief Marketing Officer, Motionbox

Raghav Gupta, Vice President, Consumer Services and Partnerships, Brightcove

Moderator: Joseph Menn, Staff Writer, Los Angeles Times

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5:00 - 5:30 Networking Break and Sponsor Showcase
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5:30 - 6:30

Digital and Social Media Demo and Venture Forum

Digital and social media companies present to an audience and a panel including on venture capitalist, one strategic investor and one Hollywood executive. Winning presenter will receive "Best-of-Show" award at evening dinner reception and press release announcing it.

Presenting Companies: Azureus, Cytec, Movieset, Zango, Fix8, Advestigo SA, Rip TV

Judges:

Claas Heise, Partner, Innovature Capital Partners

Donald Wong, Vice President, Digital Media Initiative, Sony Pictures Entertainment

Harshul Sanghi, Investment Manager, Motorola Ventures

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6:30 - 8:00 Poolside Cocktail reception

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8:30- 10:00 After Party

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March 14

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8:00 - 9:00 Breakfast

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9:00 - 9:30   Keynote
Albhy Galuten, Vice President, Digital Media Technology, Sony Corporation of America

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9:30 - 10:10 The War for TV Audience Mindshare
Time Warner Cable, NBC, AT&T, Verizon, Dish, DirecTV, rural telcos -- the battle for consumers' eyeballs is getting fiercer, even as consumers are spending increasing time on their PCs and cellphones. Will the winners be the ones with the hottest content, the coolest features or the best price? Will Hollywood play a kingmaker role?

Josh Krane, Vice President, Interactive, G4 TV

Martijn Lopes Cardozo, Senior Vice President, Corporate Development, Tandberg Television

Bill Binford, Director of Programming, Verizon Fios TV

Ben Wagner, Director, Service Provider Strategic Marketing, Texas Instruments

Ian Blaine, Chief Executive Officer, thePlatform, Senior Vice President, Content Publishing, Comcast Interactive Media

Moderator: Greg Baumann, Editor, TelevisionWeek

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10:15 - 11: 00 Music: The Friendly Side of Peer-to-Peer
Users' proclivity for posting and sharing their favorite music freely is emptying the music industry's coffers. But the trend also has its bright side: some bands are getting massive free publicity. Possible business models are also emerging. Digital rights management can limit and direct fans' music sharing; and mobile offers intriguing opportunities to monetize a fan's desire to pass on their favorite song. But the effort could backfire if fans perceive the record companies as meddling.

Michael Weiss, Chief Executive Officer, Streamcast Networks

Christopher Armenita, Senior Vice President, ASCAP Enterprises Group

Brian McNelis, Senior Vice President, Music and Soundtracks, Lakeshore Entertainment

Quincy Jones III, Chief Creative Officer and Founder, QD3 Entertainment

Moderator: Tina Marie Tyler, MSN Entertainment Journalist


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11:00 - 11:30  Confronting the Citizen Journalist

The grainy, unfocused video of Saddam Hussein's execution transfixed millions of people on the Internet -- perhaps the most cogent example yet of how anyone with a camcorder, digital camera or cellphone can create news. The citizen newsmaker and commentator is the biggest disruption in the way news is created, captured and consumed since the invention of the newspaper. How are news organizations responding?

Don Loeb, Vice President, Business Development, Feedburner

Bambi Francisco, Internet Editor, Marketwatch.com

Leonard Brody, Chief Executive Officer, NowPublic
Moderator: Michael Stroud, Chief Executive Officer, iHollywood Forum


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11:30 - 11:45  Networking Break


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11:45- 12:20  What Digital Rights?

An entire generation has grown up that cares nothing for the digital rights of TV networks, labels or movie studios -- at least where big acts are concerned. Even those kids who don't actively download copyrighted material readily trade albums' digital tracks among themselves. Can a DRM strategy work in this environment?

Ronald Wheeler, Senior Vice President, Content Protection, Fox Entertainment Group

Bruce Poole, Manager, Global Business Development, EMC

Shawn Ambwani, Vice President, Business Development, Intertrust

Jeffrey Segal, Chief Technology Officer, Cinea

Richard French, Chief Executive Officer, Avvenu

Sean Downey, Global Client Director, News Corp VeriSign Joint Venture, Verisign
Moderator: Ben Fritz, Technology Reporter, Variety


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12:30 - 1:10  Search, Users and Hollywood
Google is rapidly indexing its video collection so that users can find their favorite YouTube content. Of course, some YouTube content is lifted from movies and TV shows, leaving Google in the potentially uncomfortable position of seeming to abet lawbreakers.  How will the rapid indexing of video and audio content by Google and other search services affect users' ability -- and willingness -- to search for media companies' content?

Paul Martino, Chief Executive Officer, Aggregate Knowledge

Jian Zhao, Chief Technical Officer, Content Security, Thomson

Dr. Tim Tuttle, Vice President, AOL Video

Mark Pascarella, President, and Chief Executive Officer, Gotuit Media

Chase Norlin, Chief Executive Officer, Pixsy

Moderator: Andrew Keen, Founder and Chief Executive Officer, afterTV.com

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1:10 - 1:50 Lunch

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2 :00 - 2:45 A (User-Generated) Star is Born

Michael Eisner and UTA agent Jerry Zimmer recently brokered an agreement with website Veoh to create a channel specifically designed to showcase user-generated content -- possibly for UTA representation. And what is "American Idol", L.A.Times columnist Patrick Goldstein recently noted, but the biggest example of user-generated content yet? A look at how Hollywood's concepts of star-making are being transformed.

Scott Swanson, Vice President of Network and Partner Development, ViTrue

Erik Smith, Vice President of Content & Programming, Metacafe

Kara Welker , Co-Founder, Generate

Scott Kleper, Chief Technology Officer, SpotDJ
Moderator: Carly Mayberry, Digital Media Reporter, Hollywood Reporter

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2:55 - 3:40 Games and Community

Community is increasingly essential to gaming: X-Box Live users talk to each other in near real-time; children use online game Runescape as much to chat as to play; the Nintendo Wii's raison d'etre is bringing family members together with an easy-to-use interface; and the first mobile games built around interaction with others are beginning to catch on. A look at games, community, and how it can be monetized.

Shane Satterfield, Editor in Chief, MTV Networks/GameTrailers

Keith Halper, Chief Executive Officer, Kuma Reality Games

Yoav Tzruya, Chief Operating Officer, Exent Technologies

Mike Cassidy, Chief Executive, Xfire

Darren Herman, Co-Founder, IGA Worldwide

Moderator: David Higley, Managing Director and Head of Digital Media, UBS Investment Bank