Ballroom C

8:00-9:00: Registration and Networking Breakfast

Ballroom C

9:50-10:30: Keynote - Making Money on the Mobile Internet

• Jeff Yee, Cingular Wireless, Director, mCommerce and Downloads

Ballroom C

10:30-10:45: Feature Presentation: SMS.ac Presentation-Mobilize. Globalize. Monetize!

SMS.ac bridged significant technological, regulatory, geographic and financial barriers, so that entertainment companies can make their IP available on mobile phones and through the Internet, distribute their IP in more than 180 countries and collect money from 1.5 billion of the world’s two billion mobile phone users.  Your content mobilized, globalized and monetized in less than a day by the world's largest mobile community and marketplace. Learn how this San Diego based leader in mobile communications created an unparalleled mobile solution for global distribution of video, film and music.

• Greg Wilfahrt, SMS.ac, Executive Vice President and Co-Founder

Ballroom C

10:50-11:20: Keynote: Viral Distribution: A Case Study

In 2004, two brothers with access to consumer-grade production technology and a shared Web server sparked a media revolution when their animated parody “This Land” spread around the world like wildfire.  This keynote reviews the company’s early focus on building community and how it is now leveraging that audience to build a next generation content distribution network.

• Gregg Spiridellis, JibJab Media Inc., Chief Executive Officer and Co-Founder

Sierra Foyer

11:20-11:50: Networking Break
Snacks and product showcase

Ballroom C

11:50-12:45: Hollywood Unwired

Once a rounding error, mobile content is on the verge of becoming a Hollywood staple as ringtones, music, film, TV and games find a lucrative space on mobile phones.  We explore studio strategies for selling content to mobile operators and their plans to start selling outside carriers' "walled gardens."

Feature Presentation: SMS.ac

• Ted Cohen, EMI, Senior Vice President, Digital Development and Distribution

• Thomas Hesse, Sony BMG, President, Global Digital Business

• Brent Weinstein, United Talent Agency, Agent, Digital Media
• Bruce Gersh, ABC Entertainment, Senior Vice President, Business Development
• Ivan Lopez, Walt Disney Internet Group, Director, Business Development, North American Mobile
• Michael Grossi, HELIO, Vice President, Business Development
• Moderator: Jon Healey, Los Angeles Times, Editorial

Ballroom D

11:50-12:45: Free, Subscription, or Download? What Will Consumers Buy?

The pending death of the 30-second advertising spot -- and, ultimately, CDs and DVDs -- means brands, marketers and technology companies must invent new ways of reaching consumers in their homes. Options range from targeted advertising beamed to digital video recorders to subscription music and video downloads. We examine the possibilities and the technology necessary to monetize them; and what new business models or technologies are needed.

• Tishan Waymire, TiVo Inc., Director, Strategic Development, Advertising Division
• Claas Heise, T-Venture of America, Inc., Managing Director
• Bruce Friedman, Napster, Senior Vice President, Programs
• Jack Perry, TitanTV.com, Chief Titan
• Rafat Ali, paidContent.org, Editor and Publisher
• Stephen Smyth, Reuters America LLC, Vice President, Mobile and Emerging Media
• Moderator: Joshua Martin, IDC, Research Analyst, Consumer Markets

Ballroom B

12:45-1:30: Lunch

Ballroom C

1:45-2:15: Fireside Chat

• Kevin Wall, Network LIVE, Chief Executive Officer
• Erik Flannigan, AOL, Vice President, Programming

Ballroom D

2:30-3:30: Covering Your (Digital) Assets

As entertainment content flies to the Web, mobile, enhanced TV, HDTV, 3G, video games and a myriad of digital licensing opportunities, having a comprehensive system for managing digital assets is becoming a must. We examine the options.

Feature Presentation: Entriq

• Douglas Lee, Metro-Goldwin Mayer, Executive Vice President

• Ian Blaine, thePlatform, Chief Executive Officer
• Troy Snyder, Nine Systems, President and Chief Executive Officer
• Chris Petrovic, Playboy Entertainment Group, Vice President, Business Development, Digital Media
• Stephen Condon, Entriq, Vice President, Marketing
• Lance Ware, SyncCast, Chief Executive Officer
• Moderator: Marty Shindler, The Shindler Perspective, Inc.

Ballroom C

2:30-3:30: Playing Music.Net

Music is morphing from a physical commodity to content on a network streamed from the cable operator, downloaded over the Internet, or passed between home networks and media devices. Allowing consumers to access their music anytime, anywhere is key for studios and technology companies to monetize music amidst rampant piracy. A look at how Music.Net is being built.

Feature Presentation: Roku

• Srivats Sampath, Mercora, Chief Executive Officer

• John Jones, MusicNet, Senior Vice President, Programming, Artist and Label Relations
• Jamie Perlman, SNOCAP, Director, Business Development, Retail Partners

• Drew Denbo, Real Networks, Director, Business Development

• Dale (Ty) Roberts, Gracenote, Chief Technology Officer
• Moderator: David Bloom, Words & Deeds, Principal

Ballroom C

3:40-4:30: User Generated Content: Is There a Legitimate Business Model?

The phenomenal success of digital content generated by users -- from MySpace to YouTube, from blogs to vlogs and, of course, a plethora of podcasts -- shows that the long-awaited era of PROFITABLE consumer-created media is upon us. And now file sharing is also going legit. Warner Bros. just announced it become the first major studio to distribute its films and TV shows over the Internet using peer-to-peer technology developed by BitTorrent, a popular tool for trading pirated copies of movies. How can studios and media companies take advantage of the trend? Who is the most successful and why? What are the business and investment opportunities in this new market?

Feature Presentation: Wetpaint

• Colin Digiaro, MySpace.com, Senior Vice President, Sales
• Steven Starr, Revver, Chief Executive Officer
• Aaron Barnes, Friendster, Inc., Vice President, Sales
• Josh Felser, Grouper Networks, Chief Executive Officer
• Itzik (Isaac) Cohen, abazab, Founder and Chief Executitve Officer
• Ben Elowitz, Wetpaint, Chief Executive Officer
• Moderator: Joshua Martin, IDC, Research Analyst, Consumer Markets

Ballroom C

4:30-5:10: iHollywood Demo Presentations

• FluxDVD
• NetTeam
• PodZinger
• PON Media
• Score Line Channel

Sierra Foyer

5:10-5:30: Networking Break

Ballroom D

5:30-6:15: Everybody Hates DRM!

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Ballroom C

5:30-6:15: Cable vs. Satellite vs. IPTV

Programming could determine the outcome of the coming battle between cable companies, satellite companies and telcos for consumers' eyeballs. SBC and Verizon are spending hundreds of millions of dollars on ESPN, Fox News and HBO -- and hiring top Hollywood executives -- to compete. A look at Hollywood's spoiler role in the eyeball war.

• Lee Friedman, BellSouth, Director, Rich Media Services

• John Reed, Bluestreak Network, Chairman of the Board

• Mark Jeffery, ICTV, Senior Director, Product Marketing
• Christopher Kuhrt, EchoStar Satellite, LLC, iTV Specialist
• Moderator: Chris Crotty, iSuppli Corporation, Senior Analyst, Consumer Electronics

Sierra Foyer

6:15-7:00: Cocktail Reception

Sierra Courtyard

7:00-8:00: DealMaker's Dinner

Lobby Bar

8:00: After Hours Networking

Ballroom C

8:15-9:00: Networking Breakfast

Ballroom C

9:00-9:30: Fireside Chat with Ted Cohen

Ballroom C

10:20-10:50: Keynote

• David Katz, Yahoo!, Head of Sports and Yahoo! Studios

Ballroom C

11:00-11:50: Join the Game

Like music, games are evolving from static, disc-bound products to creatures of the Net. The living room plays a growing role in a gaming world where Xbox 360 players from around the world talk to each other in real time, PSPs download MP3s, photos and MPEG-4 videos, and top Doom players compete for fat purses in packed arenas. Similar to other Internet content, the way to get to the masses is to include free and ad-supported revenues offerings. In-game advertising is becoming an attractive model and major brands are starting to work their way in.

• Carter Lipscomb, AOL Games, Industry Relations Specialist

• Don Daglow, Stormfront Studios Inc., President and Chief Executive Officer
• Yoav Tzruya, Exent, Chief Operating Officer
• Keith Halper, Kuma Reality Games, Chief Executive Officer
• Moderator: Jeannie Novak, Indiespace, Founder and Chief Executive Officer

Sierra Foyer

11:50-12:10: Networking Break

Ballroom C

12:10-1:00: Rethinking the 30 Sec. Slot

In a world of Tivo, broadband and mobile, viewers' attention is ever more fractionalized. To cope, advertisers are adopting "converged" strategies that spread their message across multiple media, incorporate interactivity and focus on reaching qualified leads, instead of maximum reach. We explore the emerging paradigms for advertising.

Feature Presentation: ROO

• Adrian Sexton, Lionsgate, Vice President, Digital Media

• Rob Petty, ROO, Chief Executive Officer

• Jimmy Smith, BBDO, Executive Creative Director

• Barry Layne, National Lampoon, Executive Vice President
• Moderator: Bradley Johnson, Advertising Age, Editor at Large

Ballroom B

1:00-1:45: Lunch

Ballroom C

3:00-3:30: Closing Networking Mixer