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June 7-8, 2005 Universal City, Los Angeles

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8:00- 9:00am

Sierra Foyer

Registration

Ballroom B

Networking Breakfast

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9:15- 9:30

Ballroom C

Welcome and Fireside Chat

• Michael Stroud, iHollywood Forum, Founder
• Kenneth McGuire, Federal Bureau of Investigation, Supervisor Cyber Crime Division

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9:30 - 10:30

Ballroom C

Supersession: Who's Really Making Money?

Top executives from Hollywood, Silicon Valley and Wall Street examine the successes, along with the disappointments, in the rapidly maturing business of distributing digital media to consumers. The panelists' overview of current business models will focus on digital music, on-line film distribution,  DVD and CD retailing, electronic gaming, interactive television, wireless content, VOD via PVRs and ad-supported Internet content, as well as their impact on traditional Hollywood businesses.

Feature Presentation: PaymentOne

• Larry Shapiro, Disney Internet Group, Executive Vice President, Business Development and Operations
• Joe Lynam, PaymentOne, Chief Executive Officer
• Neil Smith, AOL, General Manager, Digital Media Services
• John Smelzer, Fox Sports, Vice President, Business Development
• Moderator: Michael Stroud, iHollywood Forum, Founder

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10:40 -11:10

Ballroom C

Keynote: Comcast Perspective

• Elizabeth Schimel, Comcast, Senior Vice President, Content Development

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11:10- 11:40

Sierra Foyer

Networking Break and Product Showcase

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11:40 - 12:30

Ballroom A

The Piracy Epidemic: Hollywood at War

Despite the MPAA and RIAA's best efforts, music and film piracy continues to grow -- paced by harder-to-nail services, such as Bitstorm. In Korea, illegal downloading now surpasses DVD sales. Can Hollywood find a solution without also declaring war on potential customers?

• Andy Moss, Microsoft, Director, Technical Policy
• Jonathan Potter, Digital Media Association - DiMA, Executive Director
• Yotam Ben-Ami, Warner Bros Entertainment Inc., Vice President, North America Anti-Piracy Operations
• Ken Hertz, Partner, Goldring, Hertz & Lichtenstein
• Brad Hunt, Motion Picture Association of America, Inc., Senior Vice President and Chief Technology Officer
• Moderator, Jon Healey, Los Angeles Times, Staff Reporter

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11:40- 12:30

Ballroom C

Search for Hollywood

Search engines and Hollywood are converging. Yahoo's Media Group is based in Santa Monica. Google and MSN provides instant reviews and showtimes for "Star Wars". Barry Diller is buying "Ask Jeeves". And blinkx searches TV clips. Who has the upper hand?

Feature Presentation: Google

• Jennifer Feikin, Google, Director, Video
• Greg Ott, Ask Jeeves, Vice President, Marketing
• Bob Visse, Microsoft, MSN Search Director
• Bradley Horowitz, Yahoo!, Director of Media and Desktop Search
• Suranga Chandratillake, blinkx, co-Founder
• Moderator: Jefferson Graham, USA Today, Technology Reporter

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12:30 - 1:20

Ballroom B

Networking Lunch

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1:20 - 1:50

Ballroom B

Keynote: Digital Transformation in Filmed Entertainment

• David Wolf, Accenture, Partner

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Case Studies

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2:00 - 2:30

Ballroom C

Case Study

Digital End to End - Evolution and History (Part I)

This case highlights client work on an Enterprise Digital Asset Management System for advertising and publicity material.

• Accenture
• Tim Padilla, Warner Bros., Director, Digital Asset Management, Technical Operations

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2:00 - 2:30

Ballroom B

Case Study

Increase the Returns On Your Consumer Marketing Strategy With These Four Words: "No Credit Card Required"

Line of business owners, product, marketing and business development executives should attend this information packed session. Working with leading online brands, PaymentOne has developed significant expertise in leveraging online payment practices to attract, convert and retain more customers. Join us to learn from multiple success stories and recent consumer trends and data. We'll show you how safer, more convenient 'no credit card required' payment options can meet consumer demands, and drive more revenue for you.

• Don Teague, PaymentOne, Vice President, Sales

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2:45 - 3:15

Ballroom C

Case Study

Digital End to End - The Next Frontier (Part 2)

This Case reviews the continuation of digital end to end client work from creation through distribution for the fully digital studio. 

• Accenture
• Tim Padilla, Warner Bros., Director, Digital Asset Management, Technical Operations

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2:45 - 3:15

Ballroom B

Case Study

The "Long Tail" of Paid Internet Video

This case-study session, sponsored by thePlatform, will feature Karl Quist, CEO of TotalVid. TotalVid is powered by thePlatform Media Publishing System (MPS), for aggregating, managing and publishing their video online. Karl will outline the business and technology considerations for offering special interest and enthusiast content over broadband.

• Karl Quist, TotalVid, Chief Executive Officer

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Breakout Sessions

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3:30 - 4:30

Ballroom C

The Mobile Content Explosion

Mobile entertainment may finally be coming of age as a consistent and reliable source of revenue for carriers, product developers and aggregators of content. A panel of leaders from each sector evaluates opportunities in mobile video and imaging, messaging, music, gaming, mobile communities, music and other areas of interest. Can the wireless business avoid the retrenchment and consolidation that followed emergence of other breakthrough technologies?

Feature Presentation: QPass

• Brian Levin, Mobliss, Chief Executive Officer

• Stephen Smyth, Reuters, Vice President, Mobile and Emerging Media  

• Victor Siegel, MPP Ventures, Managing Partner
• Ron Faith, Qpass, Vice President, Open Market
• Bill Valenti, Melodeo, Chief Executive Officer
• Ian Blaine, thePlatform, Chief Executive Officer
• Moderator: Michael Stroud, iHollywood Forum, Founder

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3:30 - 4:30

Ballroom B

Digital World of Sports

Loyal sports fans are ready to pay for digital content delivered by VOD, video games, broadband, streaming, iTV and wireless.  Leading sports executives discuss their plans for bringing digital sports into the home and on the go.

• George Kliavkoff, Major League Baseball Advanced Media, Senior Vice President, Business Development

• Jeffrey Pollack, NASCAR Digital Entertainment, Managing Director, Broadcasting and New Media

• Jeff Nuzzi, THQ Wireless, Director, Global Marketing

• Vladimir Edelman, ESPN Mobile Publishing, Senior Director

• Moderator: Nicholas de Wolff, Managing Partner, Nicholas de Wolff & Associates and co-founder of the New Media Council of the Producers Guild of America

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3:30 - 4:30

Ballroom A

DVDs: Still the Crown Jewels?

Ten years into a spectacular sales run, the DVD business is morphing. Games, soundtracks, web links and other interactive extras are now a must. Consumers are starting to buy new players  that let them watch movies in multiple rooms or slice out objectionable content. A high-definition format war looms between HD DVD and Blu Ray. Video-on-demand, recordable DVDs, PVRs and piracy could hurt sales. Are DVDs still Hollywood's crown jewels?

Feature Presentation: Digital 5

• Mark Ely, Sonic Solutions, Senior Vice President, Strategic Planning
• Andy Parsons, Pioneer and Blu-ray Disc Association, Senior Vice President, Advanced Product Development

• Don Eklund, Sony Pictures Home Entertainment, Senior Vice President, Advanced Technologies

• Jim Flynn, EZTakes, Chief Executive Officer
• Moderator: Ben Bajarin, Creative Strategies, Analyst

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4:30 - 4:55

Sierra Foyer

Networking Break and Product Showcase

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5:00 - 6:00

Ballroom C

Music to Go: New Models for Portable Music

To keep their iPods fully stocked with legally obtained music, a la carte consumers could spend as much as $10,000. The new Napster-to-Go service, powered by Microsoft's Janus software, allows music lovers to "lease" just as many songs for around $15 a month. How do these contrasting economic models impact existing download and subscription services?

• Tim Bratton, RealNetworks, General Manager, Wireless Delivery
• Linda Young, Loudeye Corp., Senior Vice President, Global Business Development
• Laura Goldberg, Napster, Chief Operations Officer
• Jay Frank, Yahoo! Music, Head of Artist and Label Relations, Music
• Moderator: Chris Marlowe, The Hollywood Reporter, Editor, New Media/Technology

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5:00 - 6:00

Ballroom B

Interactive Marketing Gets Real

Internet advertising now represents more than 2 percent of the ad spend for the Fortune 500. Entertainment and publishing companies, with their highly visible properties, are well-positioned to cash in. A look at how leading companies are creating – and cashing in on – ads, promotions and sponsorship online and in emerging media such as mobile, iTV and games.

• Adrian Sexton, Lions Gate Entertainment, Vice President, Digital Media
• David George, Maven Networks, Vice President, Alliances
• Robb McDaniels, INgrooves, Chief Executive Officer
• Liz Jones, Twentieth Century Fox, Vice President, Digital Marketing
• John Geoghegan, LucasArts, Vice President Marketing and Sales
• Moderator: Ben Bajarin, Creative Strategies, Analyst

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5:00 - 6:00

Club Room

NEW!! - Pitch for Partners

This new session is designed to let you discover new business contacts, investors, strategic partners, customers or business development leads.  Everyone will have a chance to rotate around the room to introduce themselves in a private three minute meeting. We give you specific questions to answer to facilitate networking.  You will meet other attendees, one at a time, offer contacts, exchange customer leads. Learn who is seeking your company as a business partner, and who might like to exchange client leads. You will collect the business card of everyone you meet and have time for informal networking at the end.

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6:00 - 7:00

Sierra Foyer

Networking Reception hosted by InGrooves and Product Showcase

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7:15 - 9:30

Ballroom A

Dinner and Panel for Deluxe Ticket Holders

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8:00 - 9:00

Ballroom A

The Real Truth Behind Peer to Peer Networking

Market Research Analysts Discuss their Research and Future Predictions for Digital Media Consumption. 

• Adam Toll, BigChampagne, co-Founder and Chief Operations Officer
• Joseph Laszlo, Jupiter Research, Research Director
• Patrick Mahoney, Yankee Group, Senior Analyst

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AGENDA

June 8, 2005

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8:00- 9:00

Ballroom B

Networking Breakfast
Join special interest table topic discussions led by moderators

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9:00 - 10:00

Ballroom C

Digital Music's Future
A panel of industry leaders considers digital music's big questions: Can digital music replace lost album sales? Has the RIAA's strategy of suing its customers had a significant impact on illegal file swapping? Are there any credible proposals about how revenue can be generated, collected, and distributed to artists and rights holders from P2P file sharing?

Feature Presentation: NIS

• Sid Schwartz, Head of Digital, Virgin

• Wendy Nussbaum, Universal eLabs, Senior Director

• Mike Gaumond, Motorola, Vice President and General Manager, Media Solutions

• Kieve Huffman, Sony BMG, Vice President and General Manager, U.S. Digital Sales and Business Development
• Zack Zalon, Virgin Digital, President
• Moderator: Michael Stroud, iHollywood Forum, Founder

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10:00 - 10:30

Ballroom C

Keynote: Silicon Valley and Hollywood: A New Partnership?

• William R. Hearst III, Kleiner Perkins Caufield & Byers, Partner

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10:30 - 11:20 

Ballroom C

Toward A New DRM Paradigm

We examine the comparative strengths and weaknesses of new content protection paradigms. Can Windows Media, AAC, DivX and Real all exist on a single piece of portable electronics? How can Hollywood content be safely transferred wirelessly around the house? And most important: how to do all this without confusing and turning off consumers?

• Thierry Lehartel, Intertrust, Director, Licensing
• Jeff Lawrence, Intel, Director of Content Policy
• Eric Grab, DivX, Inc., Technology Architect and Digital Security Specialist
• Rajan Samtani, ContentGuard, Director
• Moderator: Venecia Liu, Gartner Research Global Industries, Principal Analyst, Media & Communications

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10:30 - 11:20

Ballroom B

Preparing for IPTV

SBC, Verizon, and other prospective IPTV players are shopping for Hollywood content to fill their massive pipes. What are they looking for and who will be the winners?

• Steve Haire, Verizon Communications, Director, Interactive TV

• Martijn Lopes Cardozo, GoldPocket Wireless, Senior Vice President, Distribution and Partnerships

• Buddy Snow, Harmonic Inc., Vice President, Marketing

• Olivier Gers, FremantleMedia Licensing Worldwide, Senior Vice President, Licensing, Americas
• Moderator: Derek Kerton, The Kerton Group, Principal Analyst

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10:30 - 11:20

Ballroom A

Transitioning to HD

As consumers transition to HDTV, HD programming is an increasingly vital component of every TV broadcaster's portfolio. Leading HD programmers, broadcasters and cable companies discuss how they're making the transition.

Feature Presentation: EZTakes

• Harold Protter, The WB Television Network, Senior Vice President, Technology
• Clint Stinchcomb, Discovery HD Theater, Senior Vice President and General Manager
• Richard Kerris, Apple, Director, Technical Marketing, Applications Division

• Jeff Kapner, Adelphia, Regional Director, Marketing and Strategy

• Moderator: Shelly Palmer, Palmer Advanced Media, Founder

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11:20-11:45 

Sierra Foyer

Networking Break

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11:50 - 12:40

Ballroom C

 Next-Gen Gaming

The release of the Playstation Portable and Playstation 3 are the vanguard of a new generation of redefine the game industry through the end of the decade. We examine the implications for console, mobile and computer gaming, and fast-growing next-gen services like massively multi-player games and gaming communities.

• Don Daglow, Stormfront Studios Inc., President and Chief Executive Officer
• Daniel Kletzky, Konami Digital Entertainment
• Ron Bouganim, Trymedia Systems, Vice President, Corporate Development
• Scott Foe, Nokia, Producer
• Moderator: David Bloom, Consultant

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11:50 - 12:40

Ballroom A

Personal Broadcasting: Blogs, Podcasting, Social Networking and More

Consumers are reshaping broadcasting by blogging, podcasting their opinions and personalizing newscasts through RSS technology. Media companies are adding blogging to existing properties or making blog sites new properties in their own right. Radio stations like Santa Monica's KCRW now podcast programming for anytime, anywhere listening. This panel will explore personal broadcasting's exciting cutting edge.

• Scott Dornblaser, Friendster, Director, Business Development

• Jay Stockwell, Intelliseek, Senior Vice President

• Shawn Gold, Weblogs Inc., Publisher
• Ed Gottsman, Accenture Technology Labs, Senior Researcher
• Moderator: Donald Jasko, Digital Economics, LLC

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11:50 - 12:40

Ballroom B

Taming the Peer-to-Peer Beast

Peer-to-peer file-sharing has revolutionized the way music is shared and decimated industry profits. Can P2P become a legitimate and lucrative part of the music business?  What is the impact on artist promotion, development and music sales? What are new business models for downloading music? Can content creators get paid for P2P file sharing? We also address new business models, digital rights management, compulsory licenses and levies, voluntary collective licensing, and voluntary user payments.

• Michael Weiss, StreamCast Networks, Chief Executive Officer
• John Beezer, President, Shared Media Licensing, Inc.
• Alex Rofman, SnoCap, Vice President, Business Development

• Moderator: Eric Garland, Big Champagne, Chief Executive Officer

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12:45 - 2:15

Ballroom B

Networking Lunch and Focus Group Panel
Hear a focus group panel of young, middle-aged, and mature consumers discuss their attitudes and buying habits for entertainment and digital media led by a moderator. Audience gets to ask questions for live market research.

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Breakout Sessions

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2:30 - 3:20

Ballroom A

Just-in-Time Programming: Who Has the Upper Hand?

Cable Companies are heavily promoting video-on-demand services. PVR usage is soaring. Companies like Movielink and Akimbo are betting that they can finally make downloadable and streaming films on the Internet a mass market product.  Who has the upper hand?

• Josh Goldman, Akimbo, Chief Executive Officer
• Simon Assaad, Heavy.com, Co-Chief Executive Officer
• Alan Citron, Movielink, Senior Vice President, Marketing
• Tom Welch, CinemaNow, Senior Director, Business Development
• Gregg Hill, Rainbow Media, President, Distribution
• Edward Lichty, TiVo, Vice President, Business Development
• Moderator: Ben Fritz, Variety / Daily Variety, Technology and Film Reporter

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2:30 -3:20 

Ballroom B

Building the Digital Living Room

We explore the nuts and bolts of the emerging connected home:settop boxes vs. Windows Media PC and Apple PCss; WiFi, Ethernet, Ultra wideband, and other emerging high-speed distribution platforms; and the hardware and software glue that ties the system together.

Feature Presentation: Maven

• Stanley Kim, Samsung Ventures America, Partner
• Alvin Lau, Digital 5 Inc., Director, Business Development

• Dave Pederson, Zoran, Vice President, Corporate Marketing

• Kelly Dempski, Accenture Technology Labs, Senior Researcher
• Moderator: Allan McLennan, PADEM Group, Principal and Managing Partner

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3:30 -4:15

Ballroom B

Supersession: Roadmap for the Future.

Analyst Update and Audience Comments

Market analysts discuss market trends in TV watching vs. Internet usage, online music and film adoption, peer-to-peer services and piracy, comparative uptake of video-on-demand and PVRs, interactive television, gaming and other forms of digital media.

• Harry Wang, Parks Associates, Analyst

• Patrick Mahoney, Yankee Group, Senior Analyst

• Moderator: Joseph Laszlo, Jupiter Research, Research Director

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4:15 -5:00

Sierra Foyer

Closing Networking Reception

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