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Digital Media Summit
Learn About Business Opportunities Using Digital Technologies that Create, Deliver and Distribute Existing April 28 -29, 2004 Universal City, Los Angeles

9:30-10:00 Keynote
Martin J. Yudkovitz, Tivo, President

10:00-10:30 Presenting Sponsors
PaymentOne
Versaly Entertainment

10:30-11:20 Supersession

The Labels in Transition
Worldwide music sales dropped more than 7 percent in 2003. The International Federation of Phonographic Industries blames piracy for a 20 percent drop over three years. But a recent Harvard study concluded that online piracy had a negligible impact on sales, citing the maturity of the DVD market and a lack of breakout hits. What's the truth? And can legal downloads and digital subscription services make up the difference any time soon?

• Mark Ghuneim, Sony Music, Sr. VP Sony Music Online Services
• David Ring, Universal Music Group, VP Business Development and Business Affairs
• Jeremy Welt, Maverick Records, Head of New Media
• Moderator: Jeff Graham, Staff Reporter, USA Today

11:20-11:40 Coffee Break/Product showcase open

11:45-12:40 Supersession Focus Group
College students and consumers discuss the way they consume digital media: copies of DVDs and CDs; film downloads, VOD and personal video recorders; streaming and downloadable music; games and more. Ask them the questions you need to know to grow your business.

12:45-2:15 Lunch

2:30-3:30 Breakout Sessions

Track I
DVDs: Where Do We Go from Here?
The place of the DVD in the consumer's life is being redefined: by emerging high-definition standards; by the addition of interactivity, games, music and other multimedia; and by home networks and hard drives that could ultimately make DVDs obsolete. We explore the landscape.

• Adrian Sexton, Lionsgate, Director, Business Development
• Mike Fidler, Sony Corp. of America, Sr VP, Blu-ray Disc Group
• Danny Kaye, 20th Century Fox Home Entertainment, Sr VP of Business Development
• Andy Parsons, Pioneer Electronics USA, Sr VP of Advanced Product Development
• Tim Hogan, DVD Station, CEO
• Moderator: Paul Sweeting, Video Business Magazine, Columnist

Track II
Film Bytes. As music download services are launched, the obvious next step would be more movie download and streaming services -- especially as DivX and other technologies make movie-copying ubiquitous. Are consumers buying into services like Movielink? Whatever happened to iFilm, anyway?

* Andrea Devenow, Movielink, VP, Business Development
* Eric Grab, DivX Networks, Chief Architect and DRM Guru
* Jared Goldsmith, CinemaNow, Director of Marketing
* Robert Moskowitz, Movieflix, Co-Founder
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Moderator: Dawn Chmielewski, San Jose Mercury News, Technology Reporter

Track III

Mobile and Wireless Content: Untethered Media
The wireless distribution of digital media will change entertainment consumption as fundamentally as the Internet. We see the outlines of that revolution in WiFi connected homes and content distribution over cell phones. But between here and there are a myriad of challenges: protected video files that don't travel from your computer to your TV; low and interrupted bandwidth that makes entertainment over mobile phones slow and painful; and questions about how to monetize all this stuff. A look at the problems and the solutions.

• Carrie Himelfarb, Vindigo Studios, VP of Mobile Marketing
• Chuck Hamshaw, Megatrax Music, Director of New Media
• Michael Kurtzman, Versaly Entertainment, President
• Simon Pollack, US Cell Net/One World Interactive, Vice President of Messaging
• Dr. Claase Heise, T-Venture of America, Investment Director
• Moderator: Michael Stroud, iHollywood Forum

3:30-4:00 Networking Break

4:00 -5:00 Breakout Sessions

Track I
Reinventing Advertising. Old advertising models are collapsing in the face of on-demand and time-shifted programming, consumers who fast-forward past commercials, or abandon TV entirely for entertainment on the Internet or their mobile phones. A look at emerging advertising and marketing models, including: advertising on demand, product placement, advertising on the Internet, and marketing embedded in CDs and DVDs.

• Anthony White, Initiative Media, Senior Vice President
• Jerilyn Kessel, Brand Advisors, LLC , Principal
• Elizabeth Sherman, Endemol USA, VP, New Media and Marketing
• Alan Schulman, Brand New World, Chief Creative Officer; Producer's Guild, New Media Council
• Moderator, Todd Coleman, Hollywood Reporter, Freelance Reporter

Track II
Any Asset, Anywere. The Holy Grail for every cable operator, content creator and studio is the same: have the capability to send any content, anywhere, anytime -- whether it's movies-on-demand, music downloads and streaming or TV pilots to a bungalow on the lot. But there are plenty of roadblocks: huge investment, constantly outdated technology, uncertainty of return on investment, and the threat the personal video recorders pose to "head-end" content solutions. What's a mogul to do?

Bill Humphrey, Ascent Media Management Services, President and CEO

5:00 Summit Close