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Digital Media Summit
Learn About Business Opportunities Using Digital Technologies that Create, Deliver and Distribute Existing April 28 -29, 2004 Universal City, Los Angeles

8:30 AM Registration and networking coffee

9:20 Welcome
Michael Stroud, Founder, iHollywood Forum

9:30 -10:00 Keynote
Steve Wadsworth, Disney Internet Group, President

10:00-10:15 Sponsor Presentation
US CellNet/One World Interactive

10:15-10:20 Sponsor Presentation
Maxtor

10:20-11:10 Supersession One
Where's the Money? Sure the technologies are compelling. But can broadband content on the Internet be effectively monetized? Can the cable companies make VOD pay off? Does anyone want to pay money to download movies or stream them on their computers? Will wireless games and entertainment ever be more than a blip on studios' balance sheets? A look at where tomorrow's profits will come from.

• Ken Goldstein, Disney Online, Executive VP and GM
• Ross Levinsohn, FoxSports.com, Sr. VP and General Manager
• Bruce Gersh, ABC Entertainment, VP, Business Development
• Jonathan Potter, Digital Media Association, Executive Director
• Moderator: Michael Stroud, iHollywood Forum, Founder

11:10-11:40 Networking Break/Product showcase open

11:45-12:40 PM Simultaneous Supersessions

Supersession Two
Market Outlook. Presentations by leading analysts on consumer trends for broadband entertainment, television vs. Internet usage, video on demand, wireless media penetration, and regulatory hurdles for digital media deployment.

• Tom Adams, Adams Media Research, President
• Larry Gerbrandt, Kagan World Media
• Blair Levin, Legg Mason, Managing Director-Regulatory, Telecommunications and Media; Former Chief of Staff, FCC
• Moderator: Lee Gomes, Wall Street Journal

Supersession Three
Lessons of Music: Is the Motion Picture Business Next? A look at the impact of technology in re-defining traditional means of distribution and strategies for dealing with peer-to-peer. Will Hollywood suffer the fate of the music industry?

• Brian Lakamp, Sony Pictures Entertainment, Sr. Vice President Technologies, Digital Policy Group
• Dmitry Radbel, Universal Music Group, Vice President, Advanced Technology
• Lisa Serwin, Sr. VP Strategic Planning, Fox Filmed Entertainment
• Ken Hertz, Goldring, Hertz and Lichtenstein, Partner
• Moderator: Lucy Goldenhersh, IP Digital Rights Management, Principal

12:45-1:45 Lunch

1:45-3:00 Case Studies

US CellNet/One World Interactive (1:45-2:15)
From World Cup Soccer to Reality TV, we will show examples of successful Premium Rate SMS Interactive Campaigns we developed for Europe and the Middle East and explain how we incorporated popular brand names into the offering to help increase revenues.

Presenter: Simon Pollack, Vice President of Messaging

Maxtor (2:15-2:35)
Optimized Storage for Consumer Devices: Maxtor Partners with Digital Entertainment Providers to Enhance the Viewing Experience.
The mass shift to the digitization of data and exciting advancements in digital content creation make today's storage market multifaceted. The consumption of storage capacity driven by these new applications presents a need for storage manufacturers to work closely with customers and to play a more significant role in the value chain: delivering things like creative business arrangements, design and test services, and "smarter" storage.

Octane Technologies (2:40-3:00)
How is a Grammy-Award Winning Rapper or an International TV Brand outsourcing effectively? We can't tell you who but we can show you how they are doing it and saving major sums of capital. Octane works with several media and entertainment firms, including a major retailer for Dish Network and DirecTV as well as a mobile media firm currently launching branded wireless devices for a multi-platinum rap artist.

3:00-3:30 Keynote
Patrick Kennedy, Sony Pictures Digital Networks
Executive Vice President

3:30-4:00 Networking Break

4:00-5:00 Breakout Sessions

Track I
Music 2.0 New subscription and download music services such as Rhapsody, iTunes and Napster have shown that online consumer music services are possible. But they still pale next to (admittedly faltering) CD sales, and no one has proven that you can make a lot of money from online music sales, per se-- iPod sales not withstanding. A reality check on the state of music.

• Larry Linietsky, Napster, Sr. VP Business Development
• Bob Ohlweiler, MusicMatch, Senior VP of Business Development
• Brad Singer, PaymentOne, VP, Products & Markets
• Dave Williams, RealNetworks, General Manager, Product Management, Music Services
• David Del Beccaro, Music Choice, CEO and Founder
• Scott Kauffman, MusicNow, President and CEO, (a unit of Circuit City)
• Moderator: Richard Conlon, BMI, VP Marketing and Business Development

Track II
Digital Rights and Fights. Did the RIAA lose when peer-to-peer services that lacked centralized servers were judged to not be infringing on labels' content? Did the RIAA win when it shut down consumers who owned big caches of recorded music? We examine the success or failure of legal efforts to thwart copyright infringement and the implications for film, DVD, videos, television, computer software and other forms of entertainment content.

* Michael Weiss, Streamcast Morpheus, CEO
* Rusty Weiss, Morrison & Foerster, Partner
* Marty Lafferty, Distributed Computing Industry Association, CEO
* Bill Aho, Clearplay Inc., CEO
* Moderator: Jonathan Potter, Digital Media Association, Executive Director

Morrison & Foerster LLP (provider # 2183) certifies that this activity has been approved for MCLE credit by the State Bar of California in the amount of 1.0 hours

Track III
The Battle for the Living Room. Who will own your living room: PC makers or consumer electronics makers? Who will supply the chips, the software, the settop boxes? As WiFi, high-speed home networks, HDTV, computer "media" systems and other technological innovations transform the consumer's home entertainment experience, the answers to these questions will emerge.

Featured Presentation: Molino Networks

• David Barron, Maxtor, Director of Digital Entertainment
• Tim Sylvester, Molino Networks, CEO and Founder
• Scott Smyers, Digital Home Working Group, Chairman,Board of Directors
• Curtis Beck, Microsoft, Business Development Manager
• Moderator:Albhy Galuten, Content Reference Forum, Chairman

5:15 pm - 6:15 pm Breakout Sessions

Track I
iTV: What's Real, What's Not
Interactive TV is a tricky term: It means buying a Straw Hat pizza via OpenTV with the click of a remote; it means playing along with games on GSN; and on your Gateway plasma, it may mean displaying TV programming and the corresponding website simultaneously. What makes money and what's fluff? We ask the perennial questions about iTV with a 2004 spin.

• John Roberts, GSN (formerly Game Show Network), Senior Vice President, Interactive
• Michael McKenna, Dish Networks (Echo Star), Business Development Manager, iTV
• Joe Franzetta , Goldpocket Interactive, Sr VP, Business Development
• Allison Dollar, iTV Alliance, President
• Moderator: Chris Marlowe, Hollywood Reporter, Associate Editor Tech/New Media

Track II
Subscription Gaming: Will Consoles broaden the market?
Subscription Gaming: Will Consoles Broaden the Market? While PC games have proven that about one million consumers will pay $10 to $15 monthly subscriptions to play EverQuest and Ultima Online, next generation consoles like PlayStation 3 and Xbox Next will open up the broadband world to the mass market. We'll take a look at the current online gaming space and explore the future of online entertainment, the last open frontier in the gaming business.

Featured Presentation: Morrison & Foerster

• Kevin Bachus, Infinium Labs, President and COO
• Matt Firor, Mythic Entertainment, VP of Development
• Ben Bell , Sony Online Entertainment , Producer - San Diego Studio
• Jason Bell, Turbine Entertainment Software, Executive Vice President
• Moderator: Mark Friedler, Gigex/GameDAILY, CEO

Track III
VOD and PVRs: No Longer a Niche? Is this the year that personal video recorders and video on demand will move from niche products to the consumer mainstream? What does that mean for consumer viewing habits, intellectual property protection and industry profits?

• David Charmatz, Starz, Sr. VP of Research, Analysis and Strategy
• Jeff Kapner, Adelphia, Regional Director of Marketing and Strategy
• Ann McGowan, Showtime Networks, Director, Business Development
• Robert Heath, Thomson Digital Content Solutions, Co-head of Strategy and Acquisitions
• Moderator, Alex Ben Block, Television Week, Editor

6:15 pm - 7:30 pm Cocktail Party/Product Showcase

7:30 pm - 9:30 pm. Dealmakers Dinner for Deluxe ticket holders.