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....................................................................................................................................
A
High-Tech Tale of Love and Betrayal
iHollywood's
choice for Silicon Valley 's very own movie nomination at
next year's Oscars
Michael Stroud
03.02.05
Since it's Oscar season,
here's my own treatment for a movie about unrequited love.
It's a tale of how one man's passion, commitment and money
are spurned by a series of heartless mistresses, but how he
ultimately finds redemption in the arms of an old, forgotten
love.
The story begins with
our balding but still handsome hero impulsively buying a Yamaha
RX-V430 5.1 surround-sound receiver for $299 from Good Guys,
assured by the friendly salesman that hooking it up to his
Dish satellite system and 10-year-old Zenith TV will be a
snap. Upon arriving home, our hero is utterly unable to decipher
the user's guide and the dozens of black knobs on the back
of the unit. He can't even hook up his speakers, let alone
his satellite system. Too late, he reads the epinions.com
review of the unit that gives it 1 star out of 5, calls
it "needlessly complicated" and concludes: "There
has to be something better than this." Sober minds would
consider this an omen.
But our protagonist
is blind and determined to "go digital". He decides
that he will dedicate his old Dell Dimension computer, equipped
with a Turtle Beach sound card and bitchin' Harman Kardon
speakers, to digital music. The PC is full of viruses, though,
so the nice Dell help desk person in Bangalore suggests that
he simply reload Windows and other key programs and start
afresh with a clean hard drive. Alas, when the computer is
reloaded, the Turtle Beach sound card doesn't respond to its
drivers, and three hours of earnest help from Bangalore can't
get any sound from the computer.
So the hero ditches
his Dimension for a Dell Inspiron laptop, equipped with 802.11g
WiFi. He dreams of happily streaming his favorite Internet
music stations anywhere in the house – free from the restrictions
of his ratty Ethernet cord. He switches on his Dell wireless
router (attached to the ratty Ethernet cord), gets a strong
Internet signal – but can't surf a single site. After a one-hour
call to Bangalore , a one-hour call to the nice Comcast help
people in Nova Scotia , and jiggering his cable modems, switches,
routers and laptop, he's surfin'! Unfortunately, he can only
surf in the family room, so he buys another wireless router
from Dell for the rest of the house, and no amount of foreign
help can get that one to work.
"To hell with
wireless LANs!" our hero cries. "I'm getting an
iPod!" So he buys a 15 gig model with an armstrap, car
adaptor and other cool accessories and synchs it up to his
Inspiron. Problem solved! He quickly deposits his entire CD
collection on the device and downloads "How to Dismantle
an Atomic Bomb" and an audiobook from iTunes .
The experience is so
great that he decides to buy his 10-year-old daughter an iBook,
and transfer all his music to her new Apple laptop. It's simply
a matter of hooking that iPod up to the iBook, synching the
two devices and…presto…all the music on his iPod AND the iBook
are gone! He's nonplussed, but he's a fool for love, and patiently
reloads every CD onto the iBook and synchs once again. This
time the iPod freezes and refuses to do anything, no matter
how many times it's rebooted.
Driven beyond sanity,
abandoned even by Apple, the hero has a blinding moment of
clarity. He dashes into his daughter's bedroom and snatches
her Walkman. With trembling fingers, he inserts a CD for Mahler's
Third Symphony and claps on the cheap Phillips headphones.
High-fidelity music floods his ears. He suddenly knows, beyond
a shadow of a doubt, that he can listen to Mahler any time
he wants, instantly, in any room, in any car, anyplace in
the world. He knows his CD will never vanish. He knows his
Walkman will never need to be rebooted. He has found his true
love: a simple, elegant piece of consumer electronics that's
sold 300 million units worldwide – a faithful friend he heartlessly
abandoned long ago for younger, more beguiling mistresses.
The End. (Based on a True Story).
So there you have my
killer movie treatment. I have no doubt that consumers everywhere
will understand the message. But will technology companies?
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