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Speakers at TimeShift, Oct 25
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Maria
Mandel
Ogilvy
& Mather
Executive
Director - Digital Innovation OgilvyInteractive
Maria
is currently Partner, Director of Digital Innovation at
Ogilvy Interactive. She consults across the Ogilvy group
on emerging communication platforms such as broadband, wireless,
gaming, digital out-of-home advertising and interactive
TV. Her client-side experience includes brand management
at Kraft where she worked on several brands under the Maxwell
House portfolio. Previous to her experience at Kraft, she
was also the Founder and President and of Market-Strat,
a Philadelphia based advertising agency with clients that
included AT&T, Dow Jones & Company, Kellogg's USA
, and Citibank.Maria
co-chairs
the Marketing Strategy and Best Practices committee at the
Mobile Marketing Association. She has received over twenty-five
industry awards including three Echo awards and seven Caples.
Maria is an adjunct professor of marketing at NYU's Stern
Business School where she teaches a course in integrated
marketing communications. She is a graduate of the University
of Pennsylvania 's Wharton Business School and is currently
pursuing a doctorate degree in Philosophy with a concentration
in emerging communications from Murdoch University. |
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Karl
Meisenbach
HDNet
Director
of Advertising
Karl Meisenbach has evolved with the video business
and his experience includes working with advertisers to
deliver their messages via Nationally Syndicated TV Programs,
In-Flight TV, In-Store TV, via the internet, and now, the
best viewer experience ever, HDTV. As the Director of Advertising
since the launch of HDNet in 2001, Karl has worked with
over 30 advertisers such as Budweiser, Toshiba, Microsoft,
BMW, Sony, New Line Cinema, and others to take advantage
of the benefits that HDTV delivers - the widescreen experience,
detailed visual images, and 5.1 surround sound.
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Jonathan
Anastas,
Network
LIVE,
Vice
President, Marketing
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Bill
Battino
IBM
Global Business Services
Americas
Media & Entertainment Consulting Services Leader
Bill has 23 years of consulting experience (Coopers &
Lybrand, PwC Consulting) in the areas of strategic planning,
transformation, acquisition, market assessment, financial
analysis, and organizational assistance. He has distinguished
himself by focusing on emerging business developments in
the media and telecommunications sectors, including online,
Internet and digital media client projects since the mid-1980s.
Mr. Battino has done extensive work in the US, Europe and
Latin America. For media companies, he has led numerous
projects examining corporate strategies, market positioning,
and advertising effectiveness. Mr. Battino has led projects
in the newspaper, magazine, book, broadcasting, cable television,
movie and television production, and electronic publishing
industries. Representative clients include Comcast, Dow
Jones, Dun & Bradstreet, Knight-Ridder, McGraw-Hill,
New York Times, Reed Elsevier, PGA Tour Productions, Time
Warner, Thomson and Viacom.
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Adam
Herman
MediaCom
US
Sr. Vice
President, Integrated Media Director
A seasoned media veteran with 20 years of hands-on expertise,
Adam Herman is currently the SVP, Integrated Media Director
at MediaCom overseeing the media planning and buying for
such brands as Orbitz, CheapTickets, Century 21, Hasbro
Games and the Wyndham Hotel Group. Adam has also held several
senior media management positions including vice president
of operations and marketing director of MediaPost Communications;
vice president, media director of The Romann Group; and
senior vice president of strategic planning, database and
media services for Warren/Kremer/CMP Advertising. Adam started
his career at Grey Advertising and has held planning positions
at Marti Flores Prieto & Wachtel Advertising, Waring
and LaRosa Advertising and Beyond Interactive. Prior to
joining MediaCom, Adam was the managing editor of MEDIA
magazine, the leading advertising trade journal aimed at
traditional and online media planners and buyers, where
he directed all editorial content and the coordination and
production for two monthly editions. |
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Saul
Berman
IBM
Global Business Services
Global
Lead Partner and Executive, Media and Entertainment Industry,
Strategy
and Change Practice
Saul has authored numerous articles
and publications including recent white papers “The
end of television as we know it,” “Media and
Entertainment 2010: The open media company” and “Beyond
access: Raising the value of information in a cluttered
marketplace.” Prior to joining IBM, He was the Global
Strategic Change Leader at PwC Consulting. Dr. Berman also
previously served as a divisional Vice President with Broadway
Department Stores and an Assistant Professor of Management
at the University of Southern California Graduate School
of Business. He has more than 20 years of consulting experience
advising senior management of large corporate and start-up
organizations. Dr. Berman has directed engagements addressing
issues of strategy, organization, and operations and worked
extensively on issues of competitive positioning, differentiation,
new business plans & strategies, growth, operational
& cost improvement, operations/manufacturing strategy,
organizational design and enterprise transformation.
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Pat
Dunbar
The
DiMA Group
President
Pat
is a recognized leader in the world of New Media, with twenty
years experience in the development, marketing and management
of online/internet/advanced television services both as
a consultant and as an executive at Fortune 100 firms. She
combines a deep knowledge of user behaviors and needs, marketing
strategies, and a strong technology background with a unique
combination of high-level perspective and attention to execution
detail. She co-founded
the DiMA Group (Digital Media and Advertising) in 2002.
Its first project was the ground-breaking DiMAS 1.0 Report,
published in March 2003, which reflects the results of interviews
with over 35 companies on behalf of the sponsoring advertisers
(Best, Buy, DaimlerChrysler and Kraft Foods). It was through
this project that Ms. Dunbar received the feedback from
participants which lead her and her DiMA colleagues to form
the ID!A Program (Innovations in Digital Advertising), a
cross industry working group addressing issues in On Demand
television.
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Jamyn Edis
Accenture
Senior
Manager in Accenture's Media & Entertainment, Strategy
Consulting
Practice
Jamyn Edis is a Senior Strategy Manager in Accenture's
Media & Entertainment Practice. He works in the New
York and London offices. His engagements focus on the media,
digital convergence and communications space. Clients have
spanned the music, videogames, television, publishing, sports,
internet, social networking, cable, telematics, consumer
electronics, and both fixed and wireless telecoms sectors.
Other professional experience has seen Jamyn working in
adve rti sing, magazine publishing, film, derivatives research
and venture capital in London , Paris , Düsseldorf,
Hong Kong and Los Angeles . Jamyn holds a BA and MA from
Cambridge University , as well as an MBA from Harvard Business
School.
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Peter
Meister
WhiteBlox
Vice
President
Peter has 12 years experience helping technology and media
companies develop unique, relevant, and sustainable communications
tactics so that they may better connect with, nurture, and
retain their audiences. After receiving his M.B.A. in Marketing,
He served as a senior strategist and client manager for
clients of top New York marketing communications agencies
Porter Novelli, Grey Advertising, BrandLink and Young &
Rubicam’s Landor Associates. Mr. Meister has led the
development of global brand strategy programs on behalf
of AT&T, Panasonic, Ortho Biotech, Amersham Biosciences,
Georgia-Pacific, Novartis, and XO Communications. All these
strategies are currently in implementation in Europe, the
United States and Asia. Moving from agency services to the
client side in 2002, he has served as Vice President for
the media brand Good News Broadcast for four years, and
continues to hold those responsibilities. Mr. Meister has
also assumed responsibilities as Vice President of Brand
and Sponsorships for Continental Vista Broadcast Group and
its WhiteBlox Brands.
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Itzik
Cohen
Abazab.com
Founder
and CEO
Itzik (Isaac) Cohen, Founder and Chief Executive
Officer Prior to founding abazab, Itzik was a veteran of
WebEx Communications Inc.
(NASDAQ: WEBX) the Web Meeting Applications Company. As
an early employee at WebEx, Itzik reported to the Office
of the CEO. He was involved with the funding and IPO processes,
and spearheaded many of the company's most strategic deals.
Prior to WebEx, Itzik was Sr. Director of Business Development
at Fujitsu, heading up the Software OEM Business. Cohen's
previous positions include Director Business Development
at NetManage Inc. At NetManage he led the Advanced Technology
team focusing on collaborative technology. As a professional
basketball player in Europe, Itzik played for Maccabi Tel
Aviv, the Euroleague champion for the past two years. A
native of Israel, he served in the Israeli Air force.
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Christine
Peterson
Carat
Fusion
Associate
Media Director
Christine changes clients from skeptics to advocates of
digital media through her enthusiasm and strategic vision.
She joined the Carat Fusion New York team in 2004 to oversee
the media strategy for the Pfizer PCH division, as well
as Schick, Revlon and a few other select clients. At Carat
Fusion, Ms. Peterson is driving initiatives expanding beyond
the traditional interactive space, and working with clients
in Broadband TV, Mobile Advertising, VOD, and other digital
technologies. She is currently Carat Fusion's Broadband
Video Specialist as part of Carat Fusion's National Media
Experts Program, and is working in a lead role to integrate
Broadcast and Broadband buying groups. Previously, Ms. Peterson
was part of the media planning team at OMD Digital, and
specifically worked on the GE campaign that was awarded
the MediaWeek 2003 interactive media campaign of the Year.
She also spent time at RappDigital, acting in media, production
and account roles for various clients.
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Alex Campbell
Vibes Media
Co-Founder
and CEO
In
1998, at the age of 22, Alex Campbell co-founded Vibes Media
with his childhood friend Jack Philbin. The two co-founders,
who grew up in New Canaan , CT , started their company in
a one-bedroom apartment in Chicago 's Wrigleyville neighborhood.
Due to Alex's leadership and 4 years of profitable triple
digit growth, the company sits firmly at the top of a rapidly
expanding industry. Alex holds a Bachelor of Science in
Economics degree from The Wharton School of the University
of Pennsylvania . He has spoken on many panels as an expert
in non-traditional and mobile marketing. He has been quoted
in many print publications including INC, The New York Times
and The Chicago Tribune. He is a member of the Mobile Marketing
Association where he serves on the Mobile Strategies and
Best Practices Committee.
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Davina
Kent
TiVo
Inc.
VP
of National Sales and Advertising
Davina
has been involved as an executive in the entertainment,
technology and pay television industry for over 12 years.
Davina joined TiVo in October 2000 to lead the TiVo launch
in the UK working with BSkyB based in London . She then
transitioned back to the United States to play a key role
in building TiVo's adve rti sing and audience measurement
business. Before joining TiVo, Davina held marketing and
business development roles at Buena Vista Home Entertainment,
SkyView and DIRECTV. At Buena Vista Home Entertainment Davina
focused on developing the strategy and providing training
for the Home Entertainment division internationally. As
a marketing executive at DIRECTV she supported the launch
of the satellite service in the United States . To extend
her international experience, Davina joined Galaxy Latin
America to lead the launch of DIRECTV throughout Latin America
as a Marketing and Sales executive.
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Samantha
Skey
Alloy
Media + Marketing
Senior
VP, Strategic Marketing
As Senior
VP of Strategic Marketing for Alloy Media and Marketing
(AM+M), a leader in youth-focused nontraditional marketing,
Samantha Skey built and now manages the company's cross
platform advertising and marketing strategy. AM+M builds
integrated marketing solutions for thousands of youth marketers,
employing a surround strategy to engage Millennials throughout
their day. Alloy's diverse array of media and marketing
assets include direct mail, college and high school media,
interactive, street art, display media, college guides,
promotional and social network marketing. Prior to Alloy,
Ms. Skey held a variety of sales and marketing management
positions at CNET, Interactive Imaginations and Disney Online.
She is on the advisory board of youth focused non-profit
organizations YouthNoise and The Bronx Academy of Letters
and is actively involved in several cause marketing efforts
focused on engaging young adults in social responsibility. |
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Ashley
Heather
Entertainment Media Works
CEO
Ashley Heather joined as the CEO of
Entertainment Media Works in December 2005. An entrepreneur
in new media, Heather has over 12 years experience in the
development and marketing of leading technology solutions
in the United States and Internationally. Ashley is also
the co-founder of MoMeMo.org a global membership-based networking
group for wireless and interactive media professionals.
Previous, Heather was the CEO and founder of MusiKube, LLC,
which led the industry in the development of music recognition
services, mobile media and entertainment solutions. MusiKube/411Song
was purchased in 2004 by For-Side, a Japanese based public
company. |
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Jay Seaton
Airwide
Solutions
Chief
Marketing Officer
Jay Seaton has more than 15 years IT experience,
including mobile messaging and mobile marketing, storage
and network technologies and managed hosting. He is an expert
in all aspects of global marketing, including corporate
and product marketing, as well as channel development, product
management and business development. His experience spans
software, services, networking, telecom and application
development segments.Prior to joining Airwide Solutions,
Seaton served as CMO for GlassHouse Technologies, a leader
in storage services. Previously he was vice president of
global marketing for NaviSite. Seaton was part of the team
that grew NaviSite from startup to become the 15 th most
successful IPO of 1999, with revenues in excess of $100M.
Seaton's prior experience also includes senior management
positions with Sockeye Networks, Banyan Systems, DAVID Systems
and AT&T. Seaton is a past member of the Board of Directors
of the Association of Internet Professionals. He has spoken
at a variety of events, including ASP World, Mobile Marketing,
and Internet World to name a few.
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Hamet
A. Watt
CEO
NextMediumT
Hamet A. Watt is the Chief Executive Officer of NextMediumT,
Inc ., the leading provider of technology and standards
for brand integration. NextMedium's solutions help entertainment
providers generate new revenue opportunities, while enabling
advertisers to target an increasingly harder to reach audience.
NextMedium has collaborated with Nielsen Media Research
to develop and market Place*ViewsT , the industry's first
brand integration measurement service. This online subscription
solution is poised to become the standard for tracking and
measuring brand integration activity in entertainment marketing.
Place*Views represents a critical milestone in television
history as the market shifts away from traditional forms
of ads into non-linear ad forms such as brand integration.
An authority in the area of alternative media, Watt
is frequently requested to educate media companies on the
changing landscape of entertainment, and the need for new
approaches to revenue generation. Prior to NextMedium, Watt
was a General Partner and Vice President of Business Development
at an international private equity investment firm with
capital under management in excess of $120 million. Mr.
Watt focused on all of the firm's technology and telecom
related investments while also working on the formation
of new investment partnerships. |
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