Speakers at TimeShift, Oct 25



Maria Mandel

Ogilvy & Mather

Executive Director - Digital Innovation OgilvyInteractive
Maria is currently Partner, Director of Digital Innovation at Ogilvy Interactive. She consults across the Ogilvy group on emerging communication platforms such as broadband, wireless, gaming, digital out-of-home advertising and interactive TV. Her client-side experience includes brand management at Kraft where she worked on several brands under the Maxwell House portfolio. Previous to her experience at Kraft, she was also the Founder and President and of Market-Strat, a Philadelphia based advertising agency with clients that included AT&T, Dow Jones & Company, Kellogg's USA , and Citibank.Maria
co-chairs the Marketing Strategy and Best Practices committee at the Mobile Marketing Association. She has received over twenty-five industry awards including three Echo awards and seven Caples. Maria is an adjunct professor of marketing at NYU's Stern Business School where she teaches a course in integrated marketing communications. She is a graduate of the University of Pennsylvania 's Wharton Business School and is currently pursuing a doctorate degree in Philosophy with a concentration in emerging communications from Murdoch University.

Karl Meisenbach

HDNet

Director of Advertising
Karl Meisenbach has evolved with the video business and his experience includes working with advertisers to deliver their messages via Nationally Syndicated TV Programs, In-Flight TV, In-Store TV, via the internet, and now, the best viewer experience ever, HDTV. As the Director of Advertising since the launch of HDNet in 2001, Karl has worked with over 30 advertisers such as Budweiser, Toshiba, Microsoft, BMW, Sony, New Line Cinema, and others to take advantage of the benefits that HDTV delivers - the widescreen experience, detailed visual images, and 5.1 surround sound.

 

Jonathan Anastas,

Network LIVE,

Vice President, Marketing

Bill Battino

IBM Global Business Services

Americas Media & Entertainment Consulting Services Leader
Bill has 23 years of consulting experience (Coopers & Lybrand, PwC Consulting) in the areas of strategic planning, transformation, acquisition, market assessment, financial analysis, and organizational assistance. He has distinguished himself by focusing on emerging business developments in the media and telecommunications sectors, including online, Internet and digital media client projects since the mid-1980s. Mr. Battino has done extensive work in the US, Europe and Latin America. For media companies, he has led numerous projects examining corporate strategies, market positioning, and advertising effectiveness. Mr. Battino has led projects in the newspaper, magazine, book, broadcasting, cable television, movie and television production, and electronic publishing industries. Representative clients include Comcast, Dow Jones, Dun & Bradstreet, Knight-Ridder, McGraw-Hill, New York Times, Reed Elsevier, PGA Tour Productions, Time Warner, Thomson and Viacom.

Adam Herman

MediaCom US

Sr. Vice President, Integrated Media Director
A seasoned media veteran with 20 years of hands-on expertise, Adam Herman is currently the SVP, Integrated Media Director at MediaCom overseeing the media planning and buying for such brands as Orbitz, CheapTickets, Century 21, Hasbro Games and the Wyndham Hotel Group. Adam has also held several senior media management positions including vice president of operations and marketing director of MediaPost Communications; vice president, media director of The Romann Group; and senior vice president of strategic planning, database and media services for Warren/Kremer/CMP Advertising. Adam started his career at Grey Advertising and has held planning positions at Marti Flores Prieto & Wachtel Advertising, Waring and LaRosa Advertising and Beyond Interactive. Prior to joining MediaCom, Adam was the managing editor of MEDIA magazine, the leading advertising trade journal aimed at traditional and online media planners and buyers, where he directed all editorial content and the coordination and production for two monthly editions.

Saul Berman

IBM Global Business Services

Global Lead Partner and Executive, Media and Entertainment Industry,

Strategy and Change Practice
Saul has authored numerous articles and publications including recent white papers “The end of television as we know it,” “Media and Entertainment 2010: The open media company” and “Beyond access: Raising the value of information in a cluttered marketplace.” Prior to joining IBM, He was the Global Strategic Change Leader at PwC Consulting. Dr. Berman also previously served as a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California Graduate School of Business. He has more than 20 years of consulting experience advising senior management of large corporate and start-up organizations. Dr. Berman has directed engagements addressing issues of strategy, organization, and operations and worked extensively on issues of competitive positioning, differentiation, new business plans & strategies, growth, operational & cost improvement, operations/manufacturing strategy, organizational design and enterprise transformation.

Pat Dunbar

The DiMA Group

President
Pat is a recognized leader in the world of New Media, with twenty years experience in the development, marketing and management of online/internet/advanced television services both as a consultant and as an executive at Fortune 100 firms. She combines a deep knowledge of user behaviors and needs, marketing strategies, and a strong technology background with a unique combination of high-level perspective and attention to execution detail. She co-founded the DiMA Group (Digital Media and Advertising) in 2002. Its first project was the ground-breaking DiMAS 1.0 Report, published in March 2003, which reflects the results of interviews with over 35 companies on behalf of the sponsoring advertisers (Best, Buy, DaimlerChrysler and Kraft Foods). It was through this project that Ms. Dunbar received the feedback from participants which lead her and her DiMA colleagues to form the ID!A Program (Innovations in Digital Advertising), a cross industry working group addressing issues in On Demand television.

 

Jamyn Edis

Accenture

Senior Manager in Accenture's Media & Entertainment, Strategy

Consulting Practice
Jamyn Edis is a Senior Strategy Manager in Accenture's Media & Entertainment Practice. He works in the New York and London offices. His engagements focus on the media, digital convergence and communications space. Clients have spanned the music, videogames, television, publishing, sports, internet, social networking, cable, telematics, consumer electronics, and both fixed and wireless telecoms sectors. Other professional experience has seen Jamyn working in adve rti sing, magazine publishing, film, derivatives research and venture capital in London , Paris , Düsseldorf, Hong Kong and Los Angeles . Jamyn holds a BA and MA from Cambridge University , as well as an MBA from Harvard Business School.

Peter Meister

WhiteBlox

Vice President
Peter has 12 years experience helping technology and media companies develop unique, relevant, and sustainable communications tactics so that they may better connect with, nurture, and retain their audiences. After receiving his M.B.A. in Marketing, He served as a senior strategist and client manager for clients of top New York marketing communications agencies Porter Novelli, Grey Advertising, BrandLink and Young & Rubicam’s Landor Associates. Mr. Meister has led the development of global brand strategy programs on behalf of AT&T, Panasonic, Ortho Biotech, Amersham Biosciences, Georgia-Pacific, Novartis, and XO Communications. All these strategies are currently in implementation in Europe, the United States and Asia. Moving from agency services to the client side in 2002, he has served as Vice President for the media brand Good News Broadcast for four years, and continues to hold those responsibilities. Mr. Meister has also assumed responsibilities as Vice President of Brand and Sponsorships for Continental Vista Broadcast Group and its WhiteBlox Brands.

Itzik Cohen

Abazab.com

Founder and CEO
Itzik (Isaac) Cohen, Founder and Chief Executive Officer Prior to founding abazab, Itzik was a veteran of WebEx Communications Inc.
(NASDAQ: WEBX) the Web Meeting Applications Company. As an early employee at WebEx, Itzik reported to the Office of the CEO. He was involved with the funding and IPO processes, and spearheaded many of the company's most strategic deals. Prior to WebEx, Itzik was Sr. Director of Business Development at Fujitsu, heading up the Software OEM Business. Cohen's previous positions include Director Business Development at NetManage Inc. At NetManage he led the Advanced Technology team focusing on collaborative technology. As a professional basketball player in Europe, Itzik played for Maccabi Tel Aviv, the Euroleague champion for the past two years. A native of Israel, he served in the Israeli Air force.

 

Christine Peterson

Carat Fusion

Associate Media Director
Christine changes clients from skeptics to advocates of digital media through her enthusiasm and strategic vision. She joined the Carat Fusion New York team in 2004 to oversee the media strategy for the Pfizer PCH division, as well as Schick, Revlon and a few other select clients. At Carat Fusion, Ms. Peterson is driving initiatives expanding beyond the traditional interactive space, and working with clients in Broadband TV, Mobile Advertising, VOD, and other digital technologies. She is currently Carat Fusion's Broadband Video Specialist as part of Carat Fusion's National Media Experts Program, and is working in a lead role to integrate Broadcast and Broadband buying groups. Previously, Ms. Peterson was part of the media planning team at OMD Digital, and specifically worked on the GE campaign that was awarded the MediaWeek 2003 interactive media campaign of the Year. She also spent time at RappDigital, acting in media, production and account roles for various clients.

Alex Campbell

Vibes Media

Co-Founder and CEO
In 1998, at the age of 22, Alex Campbell co-founded Vibes Media with his childhood friend Jack Philbin. The two co-founders, who grew up in New Canaan , CT , started their company in a one-bedroom apartment in Chicago 's Wrigleyville neighborhood. Due to Alex's leadership and 4 years of profitable triple digit growth, the company sits firmly at the top of a rapidly expanding industry. Alex holds a Bachelor of Science in Economics degree from The Wharton School of the University of Pennsylvania . He has spoken on many panels as an expert in non-traditional and mobile marketing. He has been quoted in many print publications including INC, The New York Times and The Chicago Tribune. He is a member of the Mobile Marketing Association where he serves on the Mobile Strategies and Best Practices Committee.

 

Davina Kent

TiVo Inc.

VP of National Sales and Advertising
Davina has been involved as an executive in the entertainment, technology and pay television industry for over 12 years. Davina joined TiVo in October 2000 to lead the TiVo launch in the UK working with BSkyB based in London . She then transitioned back to the United States to play a key role in building TiVo's adve rti sing and audience measurement business. Before joining TiVo, Davina held marketing and business development roles at Buena Vista Home Entertainment, SkyView and DIRECTV. At Buena Vista Home Entertainment Davina focused on developing the strategy and providing training for the Home Entertainment division internationally. As a marketing executive at DIRECTV she supported the launch of the satellite service in the United States . To extend her international experience, Davina joined Galaxy Latin America to lead the launch of DIRECTV throughout Latin America as a Marketing and Sales executive.

 

Samantha Skey

Alloy Media + Marketing

Senior VP, Strategic Marketing
As Senior VP of Strategic Marketing for Alloy Media and Marketing (AM+M), a leader in youth-focused nontraditional marketing, Samantha Skey built and now manages the company's cross platform advertising and marketing strategy. AM+M builds integrated marketing solutions for thousands of youth marketers, employing a surround strategy to engage Millennials throughout their day. Alloy's diverse array of media and marketing assets include direct mail, college and high school media, interactive, street art, display media, college guides, promotional and social network marketing. Prior to Alloy, Ms. Skey held a variety of sales and marketing management positions at CNET, Interactive Imaginations and Disney Online. She is on the advisory board of youth focused non-profit organizations YouthNoise and The Bronx Academy of Letters and is actively involved in several cause marketing efforts focused on engaging young adults in social responsibility.

Ashley Heather

Entertainment Media Works

CEO
Ashley Heather joined as the CEO of Entertainment Media Works in December 2005. An entrepreneur in new media, Heather has over 12 years experience in the development and marketing of leading technology solutions in the United States and Internationally. Ashley is also the co-founder of MoMeMo.org a global membership-based networking group for wireless and interactive media professionals. Previous, Heather was the CEO and founder of MusiKube, LLC, which led the industry in the development of music recognition services, mobile media and entertainment solutions. MusiKube/411Song was purchased in 2004 by For-Side, a Japanese based public company.

 

Jay Seaton

Airwide Solutions

Chief Marketing Officer
Jay Seaton has more than 15 years IT experience, including mobile messaging and mobile marketing, storage and network technologies and managed hosting. He is an expert in all aspects of global marketing, including corporate and product marketing, as well as channel development, product management and business development. His experience spans software, services, networking, telecom and application development segments.Prior to joining Airwide Solutions, Seaton served as CMO for GlassHouse Technologies, a leader in storage services. Previously he was vice president of global marketing for NaviSite. Seaton was part of the team that grew NaviSite from startup to become the 15 th most successful IPO of 1999, with revenues in excess of $100M. Seaton's prior experience also includes senior management positions with Sockeye Networks, Banyan Systems, DAVID Systems and AT&T. Seaton is a past member of the Board of Directors of the Association of Internet Professionals. He has spoken at a variety of events, including ASP World, Mobile Marketing, and Internet World to name a few.

Hamet A. Watt

CEO

NextMediumT
Hamet A. Watt is the Chief Executive Officer of NextMediumT, Inc ., the leading provider of technology and standards for brand integration. NextMedium's solutions help entertainment providers generate new revenue opportunities, while enabling advertisers to target an increasingly harder to reach audience. NextMedium has collaborated with Nielsen Media Research to develop and market Place*ViewsT , the industry's first brand integration measurement service. This online subscription solution is poised to become the standard for tracking and measuring brand integration activity in entertainment marketing. Place*Views represents a critical milestone in television history as the market shifts away from traditional forms of ads into non-linear ad forms such as brand integration.
An authority in the area of alternative media, Watt is frequently requested to educate media companies on the changing landscape of entertainment, and the need for new approaches to revenue generation. Prior to NextMedium, Watt was a General Partner and Vice President of Business Development at an international private equity investment firm with capital under management in excess of $120 million. Mr. Watt focused on all of the firm's technology and telecom related investments while also working on the formation of new investment partnerships.