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9:00-9:10: Welcome and Introduction: Zahava Stroud, iHollywood Forum, Co-Founder
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9:10-10:00: Generating Revenue from Sports and Convergence

How does a team or league re-create itself for new mediums? What new challenges must be addressed when selling content to traditional media knowing there is new competition from other sources? Can leagues keep revenues up? Can broadcasters keep viewership up? What must everyone in the value chain think about to create a compelling ecosystem for the consumer that is coherently tied together? Finally, what are successful types of broadband services such as streaming video and audio, mobile offerings, ecommerce/auctions and Web publishing that are increasing revenue and building fan loyalty?

John Snyder, Arbitron, Vice President, Business Development
Nada Usina, XOS Technologies, Inc., Network President
Eric Kirsten , ESPN, Director, Interactive Television
Joe Ferreira, CBS Sportsline, Vice President of Programming, Executive Producer
Neal Scarbrough, AOL Sports, General Manager and Editor

Moderator: Lee Berke, LHB Sports, Entertainment & Media, President
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10:00:10:40: Keynote: The Future of Sports Media Storage Management and Distribution

Ken Adelson, National Basketball Association, Senior Vice President, Production, NBA Entertainment
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10:45-11:35: Resolving Sports Rights Chaos

Only a few years ago sports fans only had three ways to watch their favorite sports teams: radio, television or going to the game. Today there are threats to those traditional business: the Internet, satellite radio, satellite broadcasters, and even technologies like Sling move a team from its hometown to anywhere in the world. How does this impact local broadcasts? How do you sell baseball TV rights in Cleveland when people can watch games online in San Francisco? How can teams and broadcasters take advantage of these emerging distribution methods while preserving their revenue streams?

Jeffrey Volk, United States Tennis Association, Director, Advanced Media
Randy Freer, Fox Sports Networks, Chief Operating Officer
Keith Ritter, NHL ICE, President
Ray Hopkins, Yes Network, COO
Moderator: Lee Berke, LHB Sports, Entertainment & Media, President
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11:45-12:35: Mobile Content; Sports to Go

There are over 1.5 billion cell phones in the world. With the inevitable roll-out of mobile television, 3D gaming capabilities, and cellular video networks how will mobile sports evolve? Where do MVNOs like Failed ESPN Mobile fit?

Rich Buchanan, SlingMedia, Vice President, Marketing
Adam Ritter, Major League Baseball Advanced Media, Vice President Wireless
Boris Fridman, Crisp Wireless, President

Moderator: Avi Greengart, Current Analysis, Principal Analyst, Mobile Devices
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12:40-1:20: Lunch
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1:20-1:50: Keynote: Laiwa

See how how the FC Barcelona club won the Champions League this year and how Laiwa as their official mobile sponsor will be integration wireless technology to promote revenue and generate loyalty among fans

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2:10-3:00: Multi-Platform Sports for Gen X and Y

The key demographics of 16-to-34-year old males are spending less time watching network television and more time on alternative media platforms like Internet, cable, video games, DVDs and mobile devices. The NHL signed a deal for social networking. There are new ways to reach this generation, such as nontraditional inventory like court side signage in video games and sponsored content on cell phones. We discuss what marketing experts show how the younger generation is consuming sports and new marketing and advertising opportunities.

Feature Presentation: Laiwa
Mitchell Weinraub, Comcast Media Center, Senior Director, New Media
John Olshan, Major League Baseball Association, Director of Interactive Media and New Business
Michael O'Donnell, Five Across, President and CEO

Moderator: Lynn Rowe, One World Technologies, Inc., CEO
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3:10-4:00: Sports and IPTV

IPTV or internet protocol television uses a digital broadcast signal to deliver sports programs to consumers' television sets. A set top box connected to the TV converts IP video into standard television signals. In addition, there is also iTV, or Internet TV, which is defined by the thousands of TV channels that consumers can now access directly through their web browsers. Sports brands are now experimenting with increased opportunities to leverage this digital content as more dollars shift to the Internet. NASCAR has a series of channels that literally put TV subscribers behind the wheel of competitors’ cars. Hear how other sports are now testing new opportunities for delivery of sports using IPTV instead of traditional broadcast.

Feature Presentation: WhiteBlox
Wade Schalles, WhiteBlox, President, Sales Operations
Paul G. Johnson, PGA Tour, VP New Media
Tom Sahara, Turner Sports, Senior Director of IT and Remote Operations
Don Colantonio, ESPN Original Entertainment - Media Packaging
Hank Adams, SportVision, CEO

Moderator: Lynn Rowe, One World Technologies, Inc., CEO
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4:00-5:00: Networking Mixer on Show Floor