Speakers at SportsTech, Oct 24

Ken Adelson

National Basketball Association

Senior Vice President, Production, NBA Entertainment
Ken oversees the day-to-day operation of the production staff and facility and managing the implementation of new business systems and technologies. He is also responsible for the hiring and recruitment of new employees and employee development. Previously, Mr. Adelson served as Managing Director of NBAE, Director of Production for NBAE's Sales, Marketing and PSA group and Senior Producer. Prior to joining NBAE as a Producer in October 1990, he worked as a sports anchor/producer for a variety of television stations, including WVIT-TV in Hartford, Conn., KTVK-TV in Phoenix, Arizona and KTVX-TV in Salt Lake City, Utah. Mr. Adelson began his broadcasting career in 1982 with a dual role of sportscaster and sports director at WECT-TV in Wilmington, N.C.

Lee Berke

LHB Sports, Entertainment & Media

President
Lee founded LHB in 2001, which specializes in developing direct relationships between sports teams/properties and new media platforms. LHB's client roster includes more than a dozen teams throughout the NFL, MLB, NBA, and NHL, including the Pittsburgh Steelers, Dallas Cowboys, Seattle Seahawks, Houston Texans, Los Angeles Angels of Anaheim, Charlotte Bobcats, Memphis Grizzlies, and Pittsburgh Penguins, along with developing regional sports programming for the Verizon FiOS video service. Mr. Berke's background in developing sports media businesses also includes co-authoring the original business plan for the New York Yankees' YES Network, and heading up marketing for Madison Square Garden and MSG Network.

Rich Buchanan

SlingMedia

Vice President, Marketing
Mr. Buchanan leverages vast consumer and OEM executive level marketing and sales experience with companies like Creative Labs, Radius, Rendition and Raycer Graphics where he created brands, defined products, and implemented and drove marketing and sales efforts. Mr. Buchanan heads up all aspects of outbound marketing for Sling Media focusing on adve rti sing, product design, packaging, marketing collateral and communications.

Eric Kirsten

ESPN

Director of Interactive Television
Eric Kirsten currently oversees Interactive Television for ESPN and its family of networks. Previously, Eric was the Vice President of Product Development for GlobalCenter/Exodus and before that, Vice President of Business Development for AT&T Broadband's iTV group. Eric has also served as a Project Manager at CableLabs and was a Co-founder of TrueChat, Inc., which was acquired in 2000 by Terayon Communications.  He is a graduate of Duke University and Georgetown Law School.

Randy Freer

Fox Sports Networks

Chief Operating Officer
Randy serves as the Chief Operating Officer of Fox Sports Networks, a position he was named to in Sept. 2001. Mr. Freer's responsibilities include overseeing all day-to-day operations at FSN as well as its 15 owned and operated regional sports networks, including programming, production, promotion, marketing and scheduling. Prior to holding the position of Chief Operating Officer, he successfully served as the network's Executive Vice President. In that capacity, Mr. Freer's responsibilities included overseeing all business development and day-to-day operations for FSN. In addition, he worked on creating new Internet and digital platform business opportunities including the re-launch of the FOXSports.com website. Mr. Freer joined FSN in 1997 after serving three years as Senior Vice President, Business Affairs at Active Entertainment, an animation syndication firm.

Ray Hopkins

YES Network

Chief Operating Officer
Ray is responsible for the day-to-day operations of YES and directly oversees the cable and satellite distribution for the most-watched regional sports television network in the country -- featuring the 26-time World Champion New York Yankees and the 2002 and 2003 Eastern Conference champion New Jersey Nets. Prior to joining the YES Network, he was Executive Vice President of Affiliate Sales and Marketing for Gemstar-TV Guide, where he oversaw the company's interaction with domestic cable and satellite providers. Mr. Hopkins was also responsible for distribution efforts for TV Guide's programming services, including the TV Guide Channel which, under his direction, became the fastest-growing network of 2004 with nearly 80 million subscribers, along with the TVG Network, the premier interactive horseracing network. In addition, Mr. Hopkins' responsibilities included TV Guide's interactive programming guide.

Paul G. Johnson

PGA Tour

Vice President, New Media
Paul oversees all facets of PGA TOUR New Media including the PGATOUR internet strategy and business, mobile, video gaming, International new media, satellite radio, direct marketing and other new ventures. Paul successfully enhanced the golf fans' experiences whether on the internet with real-time scoring, onsite at tournaments with interactive kiosks and digital theatres, or on-the-go with graphical scoring and alerts for mobile devices. Paul and his teams have utilized multiple platforms to engage the 20th century sports fan. He received Top Forty Under Forty Awards from GolfWeek (2002) and Sports Business Journal (2005).

John Snyder

Arbitron

Vice President, PPM
John Snyder currently serves VP PPM Sales. He has been with Arbitron for 10+ years and as held a number of different positions in sales and training within the company. John has authored a number a different studies detailing consumer use of radio and the performance of various formats. Before coming to Arbitron he was in radio sales in Washington DC and Burlington VT. Arbitron is a media and marketing research firm that measures network and local market radio audiences across the United States ; surveys the retail, media and product patterns of local market consumers; and provides application software used for analyzing media audience and marketing information data. The Company has also developed the Portable People Meter (PPM), a new technology for media and marketing research.

Michael O'Donnell

Five Across

President and Chief Executive Officer
Michael O'Donnell joined Five Across in June 2006 as an experienced president & CEO with a proven record of accomplishment in the Internet, media and consumer technology industries. Prior to Five Across, O'Donnell was CEO of BitPass, a digital payments company where he secured it's Series B Financing of $12 million and attracted strategic partners First Data Corporation, Disney, and Microsoft Corporation.  Prior to BitPass, O'Donnell was President & CEO of Salon Media Group, an award-winning digital media publishing company where he pioneered Internet adve rti sing and paid subscription models while taking the company public on NASDAQ in 1999. He was a founding board member of the Online Publishers Association. Between 1987 - 1997, O'Donnell held senior sales, marketing and business development positions at Segasoft, a division of Sega of America, Rocket Science Games, Mindscape, Softkey Software Products and GeoWorks. He holds a bachelor's degree from the University of California at Berkeley.

John Olshan

Major League Baseball Association

Director, Director of Interactive Media and New Business

Adam Ritter

Major League Baseball

Vice President, Wireless, Advanced Media
Adam brings extensive knowledge of the business issues surrounding content licensing and distribution through mobile devices. As Vice President of Wireless Business Development for MLB Advanced Media, the interactive media and Internet arm of Major League Baseball he is responsible for all aspects of the wireless business including product development, carrier relations, licensing and operations for MLB.com as well the 30 Major League teams. Prior to joining the company Mr. Ritter served as Vice President of New Media Business Development for CBS MarketWatch. Prior to CBS MarketWatch, he developed and managed ScreamingMedia's mobile content licensing business.

Keith Ritter

NHL ICE

President
Keith Ritter was appointed president of NHL Interactive CyberEnterprises (NHL ICE) in February 2001. In that role, Mr. Ritter is charged with leveraging the League's digital assets to increase revenue and broaden its fan base. With expanded responsibilities for New Business Development, Mr. Ritter works with the League's senior management on strategic business plans for the organization and to create new and expanded business opportunities for the League and NHL Enterprises. Mr. Ritter oversees the NHL.com Network, which ranks in the Top 10 worldwide in traffic among sports websites. Under his leadership, traffic to NHL.com Network has increased from nearly 1.9 million unique visitors in Feb. 2001, to 7.1 million in April 2006, a 274 percent increase. Sponsorship and advertising increased substantially during his tenure and revenue from subscription offerings and wireless have grown dramatically. The NHL.com Network, which is based on the TV network model, is 51 site network, which includes the NHL homepage, all 30 official team sites, as well as NHL minor league affiliates, other hockey sites around the world, including sites in Italy and Australia.

Lynn Rowe

One World Technologies, Inc.

Chief Executive Officer
With thirty years in the broadcast and telecommunications industry, Lynn currently owns and operates One World Technologies, Inc. of Boca Raton, FL. One World Technologies, Inc. is a full service consulting and integration firm specializing in the planning, design, implementation and management of broadcast, cable, satellite, DTH, multimedia and interactive networks, applications, systems, new ventures and special events. Mr. Rowe has been responsible for a variety of industry milestones and projects

Wade Schalles

WhiteBlox

President, Sales Operations
Wade is currently the President of Operations for Continental Vista Broadcasting Group located in The Woodlands, Texas. In this position he is responsible to oversee the day-to-day operations of the company's three sales divisions. Previous to this appointment, Mr. Schalles was an executive with the Amateur Athletic Union (AAU) for 10 years, the nation's oldest and one of the country's most prestigious sporting organizations. Headquartered at Walt Disney World, he was responsible for the administration, operation, and coordination of many of the company's national sports programs and its website while heading the marketing and media relations departments. In addition, Mr. Schalles was responsible for the planning, execution and oversight of the organizations annual Sullivan Awards Dinner and Show as well as the Opening Ceremonies for each summer's AAU Junior Olympic Games.

Nada Usina

XOS Technologies, Inc.

Network President
Nada Usina has an impressive leadership and visionary background in the sports, entertainment, media and technology industries. As Network president of XOS, she is responsible for guiding the company's continued success as the leading technology partner for maximizing the value of content, commerce and services for sports organizations and fans. In addition, she is responsible for the growth of the company through the development and implementation of strategic partnerships, and via the exploration of opportunities presented by multimedia channels including broadband, wireless and IPTV.

Jeffrey Volk

United States Tennis Association

Director, Advanced Media
Jeffrey is the General Manager of more than 275 Web sites, including the US Open, US Open Series, and USTA.com Network. His responsibilities include all broadband and wireless production, new media sponsorship sales and fulfillment, eCommerce, and new business development. Mr. Volk was the Executive Producer of the 2004 and 2005 US Open Tennis Championships (USOpen.org), which generated 27 million visits during the 14 days of the tournament. Prior to joining the USTA, he worked for the consulting firm, Scient, where he built business models for a number of online and wireless ventures. Mr. Volk also worked for Ketchum, within Visa USA's sports sponsorship area. He graduated with honors from the University of Pennsylvania and is currently pursuing his MBA in NYU Stern's Langone Program.

Mitchell Weinraub

Comcast Media Center

Senior Director, New Media
Mitchell is responsible for all of the Comcast Media Center's production and new media services including the national VOD platform, studios, post-production, live events, web streaming, store and forward delivery and video over IP at the Denver-area facility. He has 17 years of experience designing facilities, systems and processes for the purpose of managing technology. Before his current assignment, Mr. Weinraub held roles at PRIMESTAR, DIRECTV, National College Television and the U.S. Environmental Protection Agency. He holds a B.A. in broadcast journalism from The American University, and an M.A. in broadcasting, telecommunications, and mass media from Temple University.

Neal Scarbrough

General Manager and Editor

AOL Sports
Neal Scarbrough serves as General Manager and Editor for AOL Sports where he oversees content and programming on the AOL Sports channel. Previously, Neal served as Vice President and News Editor for ESPN. He also served as editor-in-chief of ESPN.com and Senior Editor for ESPN The Magazine. Before joining ESPN The Magazine, Scarbrough served four years as sports editor for The Denver Post. He also serves on the boards of the National Association of Black Journalists and of the Urban League of Greater Hartford.

Joe Ferreira

CBS Sportsline

Vice President of Programming, Executive Producer
Joe Ferreira has been with CBS SportsLine since January 2000 as Vice President of Programming and Executive Producer. In that role, he is responsible for content and programming of all CBS SportsLine sites, including CBS SportsLine.com, NFL.com, PGATOUR.com and NCAAsports.com. In December 2004, SportsLine.com, Inc. was fully acquired by CBS and Ferreira continued to oversee all programming and content planning and operation for CBS Digital Media's sports properties. His responsibilities encompass management of the Company's award-winning editorial functions, writers, producers, newsroom operations and fantasy content. He is a primary liaison with professional sports leagues, the NCAA and other sports governing bodies as the Company continues its quest to lead the marketplace in digital sports content.