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Cost:
Basic: $75 9am-4pm (Excludes networking lunch)

Deluxe: $125 (Includes lunch, attendee list  with names, companies, title and Research Briefs by market research analysts)
On-Site Registration: Basic $95;  Deluxe: $150

Agenda

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9:00-9:30 Networking and Registration 
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9:30-10:20 
Mobile Games, Developer Opportunities: Creating  a Hit Game and NextGen Applications
Top selling developers with major deals discuss business strategies to bring the next-generation of mobile games to market and what type of applications are in demand. Includes 3D games, community building, mutliplayer, location based, music, and niche markets such as women and youth. Also view case studies and demos.

Feature Presentation: GignoSystem America

• Kristin Asleson McDonnell, LimeLife, Chief Executive Officer
• William Erickson, M7 Networks, President and Chief Executive Officer
• Vishal Gondal, Indiagames, Director
• Michael Wang, GignoSystem America Inc., Product Manager, Wireless Games
• Wilhelm Bielert, July Systems, Vice President, Europe Operations
• Moderator: Michael Stroud, iHollywood Forum, Founder

Feature Presentation: Essential Applications

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10:30-11:00 
Keynote: Games - Past and Future

• Nolan Bushnell, uWink.com, Chief Executive Officer - known as the "Father of the Video Game Industry"

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11:00-11:08 

Mobile Game Porting: Analysis and Solutions

Octane Technologies’ explains one of the mobile game industry’s biggest problem, handset porting and will highlight several options that game developers should considering factoring in quality, cost, and time to market.

• Sameer Bhatia, Octane Technologies, President and Chief Executive Officer

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11:08-11:50 

Mobile Games, Publisher Perspective: Distribution Deals and Marketing Strategies
Leading mobile game publishers and handset makers discuss how to do a deal; business models; revenue share; the role of the carrier; and consumer marketing strategies.  Hear what applications publishers are looking from developers and the cutting edge applications.  View case studies and demos.

• Jill Braff, Sorrent, Vice President, Marketing
• Anders Evju, I-play, Vice President of North American Operations
• Craig Holland, In-Fusio, Chief Executive Officer, North America
• Mikael Nerde, Sony Ericsson, Head of the Developer Program
• Julian Hardy, Sennari, President - EMEA
• Moderator: Konny Zsigo, WirelessDeveloper Agency, President
  

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11:50-12:00  Case Study Presentation
RealArcade Goes Mobile with July Systems… A Sneak Preview!

Learn how July Systems and RealNetworks are moving mobile gaming to the mass market by taking Real's hugely successful online gaming brand RealArcade to the mobile space. The new services called RealArcade GamePass will reach the mass market by combining RealArcade's hottest game titles with July's proven smart mobile retailing technology - including subscription pricing models, ‘try-before-buy' and community-building features - to give consumers a whole new way to purchase and play mobile games. See an exclusive preview of the first RealArcade mobile services set to go live in just a few weeks!

• Roy Sehgal, July Systems, Vice President, Business Development
• Derrick Morton, RealNetworks, General Manager, Mobile Games, Americas and Asia

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12:00-1:00  Dealmakers Lunch
Lunch with Publishers for Deluxe Tickets
Private networking lunch for Deluxe Ticket Holders.

Basic ticket holders invited to view demos of exhibitors.

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1:00-1:50 
Cashing in On the Gaming and Mobile Market: Market Analyst Research and Expert Industry Outlook
With estimated sales of gaming consoles set to grow who stands to win market share? Sony still dominates this lucrative market, but opportunities still abound for Microsoft and Nintendo. Take an in-depth look at the three current platforms and some of their best-selling franchises, and a preview of what’s next as a new round of hardware gears up for 2006/2007 launches. A panel of senior analysts present their findings on market trends and offer predictions for market size, forecasting data, major players, developing marketing strategies, player demographics, game genres and emerging markets to watch.

• Mark Donovan, M:Metrics, Inc. Vice President, Products and Senior Analyst

• Christine Arrington, Acacia Research Group, Principal and Senior Analyst

  Joe Sauer, Advanis, Program Advisor and Business Development

• Moderator: Michael Stroud, iHollywood Forum, Founder

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2:00-2:50

Advertising, Licensing and Cross-Promoting Entertainment with Games

As gaming continues to grow, other industries like home entertainment and music are jumping on the bandwagon. Music companies premiere new groups on games and even ship game soundtracks. Home video companies take advantage of the PS2 and Xbox DVD capabilities with games based on movies and TV series that launch on DVD. In this informative sessions, you’ll learn all of their inside strategies on cross-promotions and licensing strategies for both mobile and console games.

• Leighton Webb, 20th Century Fox, Vice President, Licensing
• Timothy Shey, Proteus, Co-founder and Executive Creative Director

• Courtney Jane Acuff, Starcom MediaVest Group, Wireless Marketing Specialist, Digits

• Victor Siegel, MPP Ventures, Managing Partner
• Moderator: Jeannie Novak, Indiespace, Founder

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3:00-3:50
NextGen Platforms: What Retailers, Developers and Publishers Think About Future Markets
As Microsoft, Nintendo and Sony announce new game systems, the outlines of next-generation gaming are visible: massively multiplayer gaming; online and Bluetooth communities; impressive interfaces like Eye Toy cameras and Donkey Kong drums; and game systems that double as video and music hubs and fit into the home network. A look at gaming's cutting-edge and near future. Also includes the hottest mobile technologies for games, graphics, multiplayer, 3D and the newest mobile innovations in Asian markets.

Feature Presentation: Akamai

• Dominic Lau, Essential Applications, Chief Executive Officer
• Kris Alexander, Akamai, Director Media and Entertainment Solutions
• Moderator: Josh Larson, GameSpot, Director, Industry Products

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4:00-4:50

Massive Multiplayer for Online and Mobile Gaming: World of Opportunity

For years, analysts have been predicting big numbers from the MMO industry, but results so far have remained lukewarm in this niche market. Will mass-market gamers finally pay subscription fees to play online PC games? What is happening in mobile?   As Microsoft and Sony implement two different business models to lay the groundwork for online gaming, what role will online console games play in the current and next generation of console platforms?.

Feature Presentation: PlanetWide Games

• Kevin Donovan, President, PlanetWide Games
• Steve Hoffman, InfoSpace Mobile, Executive Producer of Mobile Games and Entertainment
• Mike Goslin, Walt Disney Internet Group, Vice President, Virtual Reality
• Gordon Walton, Consultant
• Moderator: Eric Goldberg, Crossover Technologies, Managing Director

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5:00-7:30 

Invitation Only Party to Attendees and Guests of Sponsors

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Agenda                 Speakers
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