Sala Paris (Auditori)

Morning Session:

Michael Stroud, CEO & Co-Founder, iHollywoodForum

Lars Wallden, CEO, Laiwa

Spokesperson TBD, FC Barcelona


9:15-9:45 Keynote

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John Smelzer, SVP & General Manager, Mobile , Fox Interactive Media


9:50-10:10: Featured Presentation: Envivio

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Video Convergence - The Second Video Revolution

Julien Signes, President & CEO, Envivio


10:15-11:00: The Hollywood Connection

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Hollywood content is the secret ingredient that means the difference between success and failure

for many mobile services -- from ringtones to mobile TV. We explore what studios and operators think are
the hottest trends in mobile entertainment, the deals to look for, and how to get in the door.

Sunil Gunderia, VP, Head of Mobile , EMEA, Walt Disney Internet Group

Stanley Fertig, SVP, HBO International

Salil Dalvi, VP, Wireless, NBC Universal

Dilip Bala, VP, Business Development, ABC Entertainment & Touchstone Television

Moderator: Michael Stroud, CEO & Co-Founder, iHollywoodForum


11:00-11:20: Featured Presentation: IMobile and Teracom AB

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Mobile TV in Sweden and Spinn up - do a 360! What makes a successful 360G* format?

How do you align the needs and wants of the players, stakeholders, in a 360 format? What are
the key elements to a successful business model for all parties? *360G is a cross media concept where

content formats are developed for more than two platforms for distribution. Showcase: Welcome to

La-La-Land!

Anders Wannfors, CTO, IMobile

Ulf Gustavsson, VP, Sales & Marketing, Teracom AB


11:20-11:25: Featured Presentation: Sun Microsystems

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Java - Delivering Content Everywhere

Laurie Tolson, VP, Client Software Group, Sun Microsystems


11:30-12:00 Keynote

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Jason Wells, SVP, Mobile Entertainment, Sony Pictures Television International


12:00-12:30 Fireside Chat

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Michael Stroud, CEO & Co-Founder, iHollywoodForum

Sandi Isaacs, SVP, Interactive & Mobile, Paramount Pictures Digital Entertainment

12:30-1:30: Exhibit Hall and Lunch for Networking

Sala Fundacio + Avantllotja (Stadium VIP area)


1:35-2:25: Mobile Video and TV Strategies for the U.S. , Europe and Asia

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Europe and Asia remain ahead of the U.S. in deploying and monetizing mobile video. Hollywood ,

meanwhile, has the content people want to watch. A look at how the video market is developing on all

three continents with a focus on programming and consumer adoption; creating and selling content for

the small screen; and opportunities to negotiate licenses to distribute studio TV and film properties

on mobile devices. Includes discussion on DVBH, MediaFlo and other mobile television deployments.

Featured Presentation: Osama Al-Shaykh, Ph.D.,VP, Technology, PacketVideo

Alain Fernando-Santana, CMO, Envivio

Omar Javaid, VP, Business Development, Qualcomm Media Flo

Jean-Pierre Bienaime, Chairman, UMTS Forum, Orange

Marshall Porter, Director of Mobile , Digital Fountain

Bill Sanders, VP, Programming Mobile Entertainment, Sony Pictures Television International

David Bluhm, CEO, GoTV Networks

Hubert Kjellberg, Head of Content, Ericsson AB

Moderator: Graeme Ferguson, Digital & Mobile Strategy Consultant


2:30-3:00: Envivio Case Study

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3:00-3:50: International Mobile Marketing: Trends and Opportunities

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ABI Research recently predicted that advertising on American cellphones will grow by double-digits over

the next five years. How can European and Asian companies exploit that growth? What can the

Americans learn from Europeans and contribute to the European market? What are the hottest trends?

SMS campaigns, short codes, cross-media, movie tie-ins, search advertising, MMS or....?

Feature Presentation: John Beale, VP, Marketing, Volantis Systems

Chris Locke, Senior Strategy Manager, Mobile, AOL Europe

Ian Locke, VP of Strategic Partnerships, Envivio

Daniel Appelquist, Senior Technology Strategist, Vodafone

Nick Desai, Chairman and Founder, Juice Wireless

Alfred Narez , VP of Marketing, Air2Web

Steve Granek, VP, IP Services Business Development, NeuStar

Moderator: Laura Marriott, Executive Director, Mobile Marketing Association


3:50-4:30: Mobile Music: The Apple Factor

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Carriers and cellphone makers have long compared the world's 1.5 billion-plus cellphones with Apple's

35 million iPods, noting that their potential music customer base is far bigger. With iPhone, Apple is

now jumping into wireless music with a vengeance, raising the bar for everybody. How must mobile

companies respond? Will wireless downloads and streaming be jump-started, just as MP3 players

were? And what do innovations like "visual ringtones" hold for the ringtone business?

Feature Presentation: Jonathan Medved, CEO, Vringo
Josep A. Aliagas, CEO, Arena Mobile

Kamar Shah, Head of Industry Marketing, Multimedia Experiences, Nokia

Markus Berger de Leon, Managing Director, Jamba

Shawn Ambwani, VP, Business Development, Intertrust

Avikk Ghose, VP, Business Development, Mercora

Ole Obermann, VP, Digital Business Development, Europe , Sony BMG

Moderator: Mark Kirstein, VP, Multimedia & Content, isuppli


4:30-5:10: Mobile Search and Location-Based Services

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Mobile search is rapidly becoming a critical part of the mobile entertainment experience -- as Apple's

agreements with Google and Yahoo! prove. Now the question is how to monetize mobile search without

angering the consumer. Location-based services are one way, enabling users to immediately locate, say, the closest movie theater. Here again, Europe and Asia are leading the way, but the U.S. mobile search

and LBS markets are potentially huge.

Featured Presentation: Marc Montaldier, Head of Advertising, Mobile Marketing Association, Orange, France Telecom Next

Matt Champagne, Director of Product Management, Microsoft Windows Live for Mobile & MSN Mobile

Deep Nishar, Director of Product Management, Google

Michael Bayle, Senior Director, Monetization, Connected Life, Yahoo!

Brady Bruce, SVP of Telecom Products & Services, Promptu

Rutie Adar, Marketing Director, Zoran

Marc Bookman, CEO, MCN

Moderator: Alexis Helcmanocki, IT & Telecom Executive Manager, Europe , Ipsos


5:10-5:50: Mobile Games: Rising from the Herd

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As a growing number of mobile games flood the market, licensing the right properties is increasingly

important to success. Or is it? A look at how the leading game creators, aggregators and carriers are

distinguishing themselves on both sides of the Atlantic.

Ilkka Paananen, Managing Director, Digital Chocolate

Andy Choi, Founder & CTO, Greystripe

Leighton Webb, SVP of Content Strategy & Licensing of Mobile Entertainment, I-play

Mike Yuen, Senior Director, BREW Gaming Group, QUALCOMM Internet Services

Josh Hartwell, Co-Founder & CEO, GOSUB 60, Inc.

Eric Petajan, CTO, VectorMAX Corporation

Moderator: Michael J. O'Farrell, Chair & Interim Executive Director, dotMobi Advisory Group


6:00-8:00: Cocktail Party and Mixer with Wireless World Forum

Sala Fundacio + Avantllotja + Llotja (Stadium VIParea)

Sponsored by: Digital Fountain