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Room: S219/220
9:00-9:10: Welcome and Introduction, Michael Stroud,
CEO, iHollywood Forum ________________________________________________________________________________
Room: S219/220
9:10-10:00: Mobile Video: Opportunities and Obstacles
The good news is that U.S. cellular networks and cellphones finally have
the broadband capability to handle rich mobile video. The
bad news is that most American consumers still aren't watching
-- or paying for -- mobile video. The mobile video business
needs a kick start, just as "American Idol" kick-started
text messaging a few years ago. A look at the options.
Featured Presentation:
MDTV Alliance
Scott Wills, President and COO, Hiwire
Joe Zaller, Vice President, Strategic
Marketing, Snell
& Wilcox
Bob Zitter, Executive Vice President, Technology and Chief
Technology Officer , HBO
Jeffery Brown, Senior Director , Business Development,
QUALCOMM MediaFLO
Robin Chan, Associate Director, Entertainment
Programming, Verizon Wireless
Moderator: Michael Stroud, CEO and co-founder,
iHollywood Forum
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Room: S219/220
10:00-10:30: Keynote
Paul Jacobs, Chief Executive Officer, QUALCOMM
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Room: S219/220
10:30 - 11:00 Case Study
Snell & Wilcox
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11:00-11:20: Networking Break and Product Showcase
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Room: S219/220
11:30 - 12:15 Mobile TV: The Battle is Joined
Verizon's March launch of mobile television using Qualcomm's
MediaFlo service by the end of the first quarter gives it
first-mover advantage against Modeo's drive to introduce the
first U.S. phone based on a competing Broadcast TV technology
called DVB-H for later this year. Meanwhile, Aloha Partners'
Hiwire division is testing its own phones in Las Vegas with similar technology. Who has the upper hand
and what are the prospects for mobile television in the U.S.? How will consumers that opt in to Verizon's
new service, largely early adopters, react to the intial price
offering and quality of service?
Featured Presentation: News Over Wireless
Michael Ramke , President, Modeo and founding member MDTV Alliance
Larry
Gitlin, Vice President, Business Development, Handheld Entertainment
Sam Matheny, General Manager, News Over Wireless
Jerry Hanley, Director of Business Development, Europe
& Latin America, QUALCOMM MediaFLO
Osama Al-Shaykh, Ph.D. CTO, PacketVideo
Moderator:
Levi Shapiro Director, Audience Metrics, Telephia
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Room: S225
11:30 - 12:15 Video that Cells
What kind of video content sells on cellphones? Everything
from Ellen DeGeneres monologues to Bollywood. A look at the
hottest video content on mobile phones and how it's being
monetized. Special emphasis on what content creators need
to know to break in, and what operators and aggregators are
looking for.
Featured Presentation:
Media Excel
Stephen Condon,Vice President, Marketing Entriq
Bob Shallow, Vice President/GM, Mobile
Entertainment Group, TV
Guide, Inc.
Maureen FitzPatrick, Vice President, Mobile Development , FremantleMedia
Michael Arrieta, SVP, Sony Pictures, Digital
Sales and Marketing, Sony
Digital Entertainment
Christopher
Brunner Vice President Mobile Content & Services
Univision Communications
Moderator: Weston Henderek, Senior Analyst,
Wireless Services, Current
Analysis
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Room: S219
12:15 - 1:00 Mobile Advertising and Marketing: This Video Brought to You
By...
Endemol registererd a 10-fold increase in "Big Brother"
downloads in the U.K. when it went to an ad-supported model, instead
of pay-per-download. In the U.S., Virgin Mobile rewards U.S. customers with free minutes for watching video
advertisements; while AT&T is exploring subsidized, ad-supported
phone service. Will American cellphone consumers go
for the ad-supported video model?
Featured
Presentation: Handheld Entertainment
Boris Fridman CEO Crisp Wireless
Mitch Rotter, VP Content Acquisition &
Programming, Thumbplay
Fredrik Borgstrom, Director, Managed Services, Customer Solutions
Entertainment & Media, Ericsson
Roger Wood, Senior Vice President and General Manager
for the Americas,
Amobee
Louis Gump, Vice President,
Mobile, Weather Channel Interactive
Moderator:
Sue Marek, Editor-in-Chief, FierceMobileContent
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Room: S225
12:15 - 1:00 Market Research Update on Mobile TV
Several
leading research analysts discuss the role of content on mobile
devices and highlight international trends. They share perspectives
on latest research of consumer adoption and trends, and discuss
results of trials and early deployments of mobile TV technologies
around the world.
Kurt
Scherf, Vice President, Principal Analyst, Parks Associates
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Room: S219
1:00 - 1:30 Networking Lunch and Product Showcase
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Room: S219
1:40 -2:10 Strategic Legal Considerations for
MoTV Businesses
The general counsel of MobiTV
and a software patent expert combine to give their insights
and discuss the complexities of the legal and business issues
in mobile TV and video.
Robert Sachs, Patent Partner, Fenwick
& West
Andy Missan, , VP & General Counse, MobiTV
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Room: S219
2:15 - 2:45 Envivio/Orange Case Study
Boris Felts, Director of Product Development
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Room: S219/220
3:00 - 3:50 Selecting Viable Business Models
Mirroring the Internet and cable, mobile is developing its
own on-demand and real time paradigms. We explore the comparative
benefits and disadvantages of each -- including all you can
eat vs. by-the-packet plans, video quality and consumer acceptance.
We address which business models are successful; billing and
payment models; and deployment.
Featured Presentation:
Envivio
Ian Locke, Vice President, Strategice Partnerships
Lital Marom Director, Digital Strategy and Development
SafeNet
Stephen Gillespie, Partner, Fenwick & West
Mitch Weinraub, Executive Director, Products and Services,
Comcast
Roger Pavane, Pavane & Associates
Moderator:
Neil Strother Analyst, Mobile Marketing and Media, JupiterResearch
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Room: S219/220
4:00 - 4:50 Creating for the Small Screen
Mobile is an utterly different medium
from television. Production values are much lower, long-form
programming is virtually impossible and even the most up-to-date
networks deliver much more jerky and undependable video than
television. But cellphones are also with people wherever they
go, presenting an unrivaled programming opportunity. A look
at what works -- and what doesn't -- in small-screen video.
And where does user-generated content fit into the mix?
Featured Presentation:V4x
Benjamin
Levy, Vice President of Marketing,
Vringo
Joe Zaller, Vice President, Strategic Marketing,
Snell & Wilcox
Pierre-Emmanuel Struyven Chief Marketing Officer, Streamezzo
Daniel Tibbets, Exec. VP, Studios, GoTV NETWORKS
Eric Rosier, Product Marketing Director, Envivio Inc.
Moderator: Michael Stroud,
CEO and co-founder,
iHollywood Forum
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5:00 - 6:00 Qualcomm/MediaFLO Networking reception |
