8:00-9:00: Registration and Networking Breakfast

Pacific Ballroom

9:00-9:45: Keynote: Content Business Opportunities in China

• Michael Stroud, iHollywood Forum, Co-Founder
• Mr. Yingbo Zhu, ASPire Holdings, Vice President, China Mobile Data Business Support Center

Mr. Yingbo Zhu is responsible for recommending data, services and applications for distribution for China Mobile, the largest carrier in China. He will address an overview of the China Market and business opportunities for distribution of content, services and applications in China with over 400 million handset users.

The presentation will feature exclusive insight into China's Mobile Internet "Monternet" and the technical solutions required to manage mobile data services for millions of customers.

Pacific Ballroom

9:50-10:50: Changing Channels

Long controlled by carriers, the U.S. mobile content market is opening up. The changes can be seen in a growing off-deck market, the rise of MVNOs and media companies aggressively selling mobile content on their websites. How quickly will these new channels of distribution develop? Will the U.S. soon resemble the European market, where well over half of mobile content sold is off-portal?

Feature Presentation: mBlox

• Grahame Riddell, O2, Head of Mobile Content

• Dominick Tolli, Virgin Mobile, Vice President, Value Added Services

• David Epstein, Access Hollywood, Interactive Director
• Anil Malhotra, Bango, Founder and Senior Vice President, Alliances and Marketing
• Alex Moir, MX Telecom, Chief Executive Officer, North America
• Mark Young, Disney Mobile, Head of Business Development and Strategy
• Moderator: Michael Stroud, iHollywood Forum, Co-Founder

Exhibit Hall

11:00-11:30: NETWORKING BREAK

CONCURRENT SESSIONS

Pacific Ballroom

11:30-12:20: Social (Mobile) Networking

The launch of MySpace Mobile exemplifies how the Internet's social networking and user content creation are going mobile. A look at blogging, vlogging, mobile IM, text messaging and other aspects of mobile community.

Feature Presentation: FAST

• Stephen Venute, MyStrands, Vice President, Strategic Alliances
• Ralf Onken, CoreMedia, Business Development
• Rob Gelick, HELIO, Inc., Senior Director, Media and Community Services
• Alex Panelli, Trilibis Mobile, Chief Executive Officer
• Gidon Coussin, Comverse, General Manager, Video Express

• Moderator: Michael Stroud, iHollywood Forum, Co-Founder

Sierra Ballroom

11:30-12:20: The Rise of Mobile Marketing

Mobile marketing and advertising are still in their infancy in the U.S., but their power to sway millions of people is abundantly clear from successful campaigns such as Cingular's groundbreaking SMS voting on American Idol. What shape will mobile marketing take? What role will short codes, the mobile Internet, multimedia and other tools of the mobile promotion trade play?

Feature Presentation: Flytxt

• Carsten Boers, Flytxt, President and Co-Founder
• Jay Emmet, mBlox, President, Americas
• Vladimir Edelman, SoapBox Mobile, Chief Executive Officer
• Heidi Lehmann, Third Screen Media, Vice President, Content Acquisition and Strategy
• Jim Souders, Action Engine, Senior Vice President, Worldwide Operations
• Heather MacPherson, Ogilvy & Mather, Managing Director
• Moderator: Julie Ask, JupiterResearch / Kagan, Research Director and Senior Analyst

Pacific Ballroom

12:30-1:00: Keynote

• Howard Handler, Virgin Mobile, Chief Marketing Officer

Pacific Ballroom

1:00-1:05: UK Trade & Invest Prize Drawing for Free iPod

Wilshire Ballroom - Exhibit Hall

1:05-1:45: LUNCH

CONCURRENT SESSIONS

Pacific Ballroom

1:50-2:40: Battle for Video Mindshare

Video-on-Demand and streaming video are beginning to catch hold as U.S. carriers roll out their 3G networks. Now, Qualcomm, Crown Castle and new entrant Hiwire are preparing to battle over an entirely new mobile TV technology called DVBH. Can the market support all entrants?

• Adam Guy, Compete, Managing Director
• Joachim Blunck, Bunim-Murray Productions, Senior Vice President, Digital Content
• Tom Parrish, SmartVideo, Senior Vice President, Business Development
• Scott Wills, Hiwire, President and Chief Operating Officer
• Jordi Aliagas, Arena Mobile, Vice President
• Moderator: Daisy Whitney, TV Week, Technology Writer

Sierra Ballroom

1:50-2:40: Mobile Music Update

A progress report on music's inroads on cell phones, including: true-tones and other ringtones; wireless and computer synch-downloads; streaming music; music videos and other musical content;  and, of course  digital rights management and piracy.

• Srivats Sampath, Mercora, Chief Executive Officer
• Brad Duea, Napster, President
• Kieve Huffman, InfoSpace, Vice President, Media Content
• Dave Goldberg, Yahoo! Inc., Vice President and General Manager, Music
• Dave Jaworski, PassAlong Networks, Founder and Chief Executive Officer
• Amanda Marks, Universal Music Group, eLabs, Executive Vice President
• Moderator: Eric Steuer, Wired, Contributing Editor

CONCURRENT SESSIONS

Pacific Ballroom

2:50-3:50: Live Focus Group

Hear a panel of consumers ranging in age from 17-45 give their opinions on mobile content, data and services. Hear how much they will pay, what services they use and how they make buying decisions.

Moderator: Eric Garland, Big Champagne

Sierra Ballroom

2:50-3:10: Case Study: Experiencing Mobile Cinema with the New Sony Ericsson M600i and Actimagine Video Codec

Launch of the new Sony Ericsson M600i bundled with a memory card containing the full length movie Final Fantasy© VII. A concrete business case that raises concrete questions. How to offer the best mobile cinema user experience? How to build a successful and recurrent business model? What future for the Mobile Cinema?

• André Pagnac, Actimagine, President and Chief Executive Officer

Sierra Ballroom

3:10-3:50: Creating for the Small Screen

What forms of mobile video will consumers buy? Fox is producing "mobisodes"; Vodafone and the BBC sold clips from the World Cup. Sony Pictures has created cellphone cinema. A look at what works -- and what doesn't.

• André Pagnac, Actimagine, President and Chief Executive Officer
• Daniel Tibbets, GoTV Networks, Executive Vice President, Studio
• John Hall, Gone in 30 Seconds
• Andrew Thau, Network LIVE, Chief Operating Officer
• Kim Bangash, HorrorNet TV (A Dark Castle Network), Chief Executive Officer
• Priscilla Lu, ViDeOnline, Chief Executive Officer
• Moderator: Adam Guy, Compete, Managing Director

• Mike Brady, FAST, Senior Director, Business Development
• Brady Bruce, Promptu, Senior Vice President, Telecom Products and Services
• Matt Champagne, Microsoft, Director, Mobile Product Management, MSN and Windows Live
• Andrew Fisher, Shazam Entertainment, Chief Executive Officer
• Brian Lent, Medio, President and Chief Executive Officer
• Craig Hagopian, V-ENABLE, Co-Chief Executive Officer, President and Chief Operating Officer
• Moderator: Sue Marek, Wireless Week, Executive Editor

Sierra Ballroom

4:00-4:50: Making Money from Messaging

Both brands and entertainment properties such as “American Idol” have demonstrated that integrating premium mobile messaging services and mobile communities can enhance viewer loyalty and create new sources of advertising, brand building, and sponsorship revenue. Mobile text messaging has special promise in selling brands or personalities, creating an instant link between on-screen personalities and viewers. Learn what works and what doesn't from the content owners, brand marketers, and developers who pioneered premium messaging.

• David Gale, Vibes Media, Director, Business Development
• Steve Cherry, CommerceTel, Chief Executive Officer
• Michael Carter, MyThum Interactive, President and Chief Executive Officer
• Steve Leonard, Motricity, General Manager, Off-Deck
• Adam Lavine, FunMobility, Chief Executive Officer
• Brian Johnson, mBlox, Director of Business Development
• Moderator: Tamara Gaffney, Telephia, Director, Product Management and Media Analyst

Pacific Ballroom

5:00-5:50: mCommerce for mContent

Consumers want an easy method of making payments. What are the latest OSS and Billing platforms available? Is the user interface easy enough for users to understand? Are the networks fast enough for the increase in content, and what billing strategies work best for each type of content? How many rich media-capable phones will be produced, and if consumers are paying more money for handsets how much extra will they pay for next-gen content like video and TV?

• Boris Fridman, Crisp Wireless, Chief Executive Officer
• Scott Crowder, Entriq, Chief Executive Officer
• Clint Stinchcomb, Discovery Communications, Executive Vice President and General Manager, HD Theater and New Media
• Leslie Poole, Javien, Chief Executive Officer
• Jeff Yee, Treemo, Chief Operating Officer
• Moderator: Kent German, CNET Networks, Senior Editor, Cell Phones

Sierra Ballroom

5:00-5:50: The Games Go On

The latest trends in mobile games, from massively multiplayer to 3D. How long are consumers playing at a time, what are they buying and who's on top.

• Lisa Waits, Nokia, Head of SNAP Mobile
• Mike Yuen, QUALCOMM Internet Services, Senior Director, Gaming Group
• Sean Malatesta, India Games, Senior Vice President and General Manager, Americas
• Fredrik Borgstrom, Ericsson, Director, Managed Services, Entertainment and Media
• Tero Sarkkinen, Futuremark, Inc., Executive Vice President, Online Business
• Moderator: Eric Goldberg, Crossover Technologies, Managing Director

Wilshire Ballroom - Exhibitor Hall

6:00-7:00: Networking Cocktail Party

Mr. Howard Handler

Virgin Mobile USA

Chief Marketing Officer

Mr. Yingbo Zhu

ASPire Holdings

Vice President
  China Mobile Data Business Support Center

Access Hollywood

David Epstein

Interactive Director

Actimagine

André Pagnac

President and Chief Executive Officer

Action Engine

Jim Souders

Senior Vice President, Worldwide Operations

Arena Mobile

Jordi Aliagas

Vice President

Bango

Anil Malhotra

Founder and Senior Vice President, Alliances and Marketing

Bunim-Murray Productions

Joachim Blunck

Senior Vice President, Digital Content

Downloads

CNET Networks

Kent German

Senior Editor, Cell Phones

CommerceTel

Steve Cherry

Chief Executive Officer

Compete, Inc.

Adam Guy

Managing Director

Comverse

Godin Coussin

General Manager, Video Express

CoreMedia

Ralf Onken

Business Development

Crisp Wireless

Boris Fridman

Chief Executive Officer

Crossover Technologies

Eric Goldberg

Managing Director

Discovery Communications

Clint Stinchcomb

Executive Vice President and General Manager, HD Theater and New Media
Disney Mobile
Mark Young
Head of Business Development and Strategy

Entriq

Scott Crowder

Chief Executive Officer

Ericsson

Fredrik Borgstrom

Director, Managed Services, Entertainment and Media

FAST

Mike Brady

Senior Director, Business Development

Flytxt

Carsten Boers

President and Co-Founder

FunMobility

Adam Lavine

Chief Executive Officer

Futuremark, Inc.

Tero Sarkkinen

Executive Vice President, Online Business

Gone In 30

John Hall

Partner

GoTV Networks

Daniel Tibbets

Executive Vice President, Studio

HELIO, Inc.

Rob Gelick

Senior Director, Media and Community Services

Hiwire

Scott Wills

President and Chief Operating Officer

HorrorNet TV (A Dark Castle Network)

Kim Bangash

Chief Executive Officer

India Games

Sean Malatesta

Senior Vice President and General Manager, Americas

InfoSpace

Kieve Huffman

Vice President, Media Content

Javien

Leslie Poole

Chief Executive Officer

JupiterResearch / Kagan

Julie Ask

Research Director and Senior Analyst

mBlox

Jay Emmet

President, Americas

mBlox

Brian Johnson

Director of Business Development

Medio

Brian Lent

President and Chief Executive Officer

Mercora

Srivats Sampath
Chief Executive Officer
Microsoft
Matt Champagne
Director, Mobile Product Management, MSN and Windows Live

Mobizzo

Natalie Farsi

Senior Vice President of Content and M-Commerce

Motricity
Steve Leonard
General Manager, Off-Deck

MX Telecom

Alex Moir

Chief Executive Officer, North America

MyStrands

Stephen Venute

Vice President, Strategic Alliances

MyThum Interactive

Michael Carter

President and Chief Executive Officer

Napster

Brad Duea

President

Network LIVE

Andrew Thau

Chief Operating Officer

Nokia

Lisa Waits

Head of SNAP Mobile

O2

Grahame Riddell

Head of Mobile Content

Ogilvy & Mather

Heather MacPherson

Managing Director

PassAlong Networks

Dave Jaworski

Founder and Chief Executive Officer

Promptu

Brady Bruce

Senior Vice President, Telecom Products and Services

QUALCOMM Internet Services

Mike Yuen

Senior Director, Gaming Group

Shazam Entertainment

Andrew Fisher

Chief Executive Officer

SmartVideo

Tom Parrish

Senior Vice President, Business Development

SoapBox Mobile

Vladimir Edelman

Chief Executive Officer
Telephia
Tamara Gaffney
Director, Product Management and Media Analyst

Third Screen Media

Heidi Lehmann

Vice President, Content Acquisition and Strategy

Treemo

Jeff Yee

Chief Operating Officer

Trilibis Mobile

Alex Panelli

Chief Executive Officer

TV Week

Daisy Whitney

Technology Writer

Universal Music Group, eLabs

Amanda Marks

Executive Vice President

V-ENABLE
Craig Hagopian
Co-Chief Executive Officer, President and Chief Operating Officer
Vibes Media
David Gale
Director, Business Development

ViDeOnline

Priscilla Lu

Chief Executive Officer

Virgin Mobile
Dominick Tolli

Vice President, Value Added Services

Wired

Eric Steuer

Contributing Editor

Wireless Week

Sue Marek

Executive Editor

Yahoo! Inc

Dave Goldberg

Vice President and General Manager, Music