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September
26, 2005
San Francisco, CA |
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Details
Agenda
Speakers
Sponsors
Directions
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Private
VC Pitch Sessions
Mobile
Entertainment Party (Free, 8-10pm)
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Agenda
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Masonic
Lobby
8:00-8:45:
Registration and Networking
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Masonic
Theater
8:45-9:15:
Keynote: Fox
Mobile Entertainment: What's Next in Wireless Content
- Lucy Hood, News Corporation,
Senior Vice President, Content and Marketing and Fox Entertainment,
President
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Masonic
Theater
9:15-9:25:
Featured Presentation: mBlox
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Masonic
Theater
9:25-9:35:
Featured Presentation: Comverse
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Masonic
Theater
9:35-10:30:
What's
on Deck?
Until now, U.S. carriers have
tightly controlled what content goes over their services and
how it is monetized. But new data from Europe -- 70 percent of Vodafone's consumer spend on mobile infotainment is off-portal
-- suggests that opening up the "walled garden"
might boost carrier revenue, not hurt it. True or false?
- Kyle Levine,
T-Mobile USA, Director, Product Management and Business
Development, Content Services
- Jeremy Flynn, Vodafone
UK, Head of Commercial Partnerships
- John Cregier, U.S.
Cellular Corporation, Senior Director, Product Development
and Management
- Justin Brennan,
Sprint Nextel Corporation, Head of Portfolio Management
- Anil Malhotra,
Bango, Founder and Chief Executive Officer
- Larry Shapiro, Disney
Internet Group, Executive Vice President, Business Development
and Operations
- Matt Dacey, O2,
Head of Content
- Moderator: Michael Stroud,
iHollywood Forum, Founder
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Masonic
Lobby
10:30-11:00:
Networking Break
Enjoy snacks and networking in the product
showcase.
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Masonic
Theater
11:00-11:20:
Fireside Chat
- Thomas Hesse, Sony
BMG Music Entertainment, President, Global Digital Business
- Michael Stroud,
iHollywood Forum, Founder
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Masonic Theater
11:20-11:30:
Featured Presentation: ClearMode/Teleglobe/Wmode
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Masonic Theater
11:30-11:40:
Featured Presentation: Adamind
Inc.
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Masonic Theater
11:40-12:30:
Music Unwired
Carriers,
handset makers and Hollywood are betting that full-track music
is about to come to cell phones. They're experimenting with
a variety of models: over-the-air downloads, streaming (Sprint
/ Music Choice), portable subscriptions (Ericsson / Napster)
and synching phones to computers (Cingular/Motorola/iTunes
and Nokia/Microsoft). How quickly will wireless music become
a reality? What are the most compelling business models? And
how's that affect the ringtone business?
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Masonic
Porch and EX Level
12:30-1:30:
Networking Lunch and Product Showcase
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Masonic
Theater
1:30-2:00:
Fireside Chat
- John Burris,
Sprint Nextel Corporation, Director, Wireless Data Services
- Sue
Marek, Wireless Week, Senior Editor
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Masonic
Theater
2:00-2:10:
Feature Presentation: Tira
Wireless
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Masonic
Theater
2:10-2:20:
Feature Presentation: NMS
Communications
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Case Studies
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California
Room
2:35-3:05:
Case Study: How
Three Operators Use a Mobile Content Enabler to Solve the
Mobile Content Operation Maze
In
today's rapidly evolving mobile content industry, mobile operators
face many obstacles bringing content quickly and profitably
to market. Learn how three operators differently use Clearmode
Content Management Service as a mobile content enabler to
run world class operator-branded mobile content operations
for their subscribers, much faster to market and with a much
stronger offering than they could otherwise have managed.
- Stéphane Nadon, Teleglobe,
Senior Product Manager
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EX
Level Room 1
2:35-3:05:
Case Study: Live 8: Collaboration Across
All Media
Live 8, was a landmark global
collaboration of musicians and their fans to help raise the
consciousness of the leaders of the G8 to help stamp out poverty.
Live 8 was a great example of concert goers and viewers expressing
their “mobile activism”. mBlox and USA Wireless
will discuss the coordination required across the mobile value
chain in the US to enable subscribers to rally support via
messaging and mobile content download.
- Andrew
Bud, mBlox Inc., Executive Chairman
- Anthony
Stonefield, USA Wireless,
Chief Executive Officer
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Masonic
Theater
2:35-3:05:
Case Study: Avatars Go Mobile
The
Web Avatar market is on the rise and has produced over $200,000,000
a year, starting in Korea and expanding to a huge multi-million
dollar market worldwide. Mobile avatars let subscribers extend
their self expression with a personalized "alter ego" that
can be used in innovative mobile services like Avatar Caller
ID and Avatar SMS/MMS, and with internet services like IM,
forums, and mobile blogs. This presentation focuses on the
market for mobile avatars and how these services can be integrated
with existing carrier offerings.
- Tal
Dagan, Comverse, Associate Vice President,
Manager, Mobile Avatars
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California
Room
3:15-3:45:
Case Study: Marketing
Mobile Content
While
mobile entertainment applications are "all the rage"
-- it's important to remember that they're new services, and
most subscribers need education and information in order to
really understand all of the services becoming available.
Through two successful ringback launch case studies, Liora
Bram, Director of Mobile Applications Marketing for NMS Communications,
will discuss launch strategies for new mobile entertainment
services, and highlight service adoption rates as they relate
to marketing approaches.
- Liora Bram, Director,
Mobile Applications Marketing
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EX
Level Room 1
3:15-3:45:
Case Study:
Automatic Media
Adaptation and Processing as Core Element for Deploying Rich
Mobile Content Services
As
more and more multimedia-featured phones are being sold and
more applications become available to the customers, the problem
of content adaptation and interoperability issues will increase.
Learn how Adamind's MediaSpire was integrated into WIND automatic
media processing and device management to support their Content
Download and MMS Composer Services, allowing a major increase
and enhancement in the production and distribution of content
services.
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Masonic
Theater
3:15-3:45:
Case Study: Criteria
for Choosing Mobile Content Deployment Solutions
Punch
Entertainment will discuss the success and challenges
of being a leading global mobile games studio. Punch
offers a healthy portfolio of original content,
such as sport, action/adventure, puzzle and RPG that is
available across a broad array of devices and distributed
to a global market by partners worldwide. Tira Wireless will
discuss the key features and benefits of the Tira Jump Product
Suite and how it enables developers and publishers such
as Punch to enhance control over the deployment process providing
efficiency and time to market benefits.
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Breakout
Sessions
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Masonic
Theater
Games
and Community
4:00-4:50:
Next Generation Games: From 3D to Multi-player
New phones with brighter screens, faster
modems, more powerful processors, 3D capabilities and Bluetooth
will take gaming to the next level in 2005. Find out what
your partners and competitors are planning!
Feature
Presentation: InfoSpace
- Jeff
Yates, Havok, Vice President,Product Management
- Alex
Choe, Guppy Games,
Co-Founder and Chief Executive Officer
-
Azzedine
Boubguira, ATI Technologies
Inc., Director, Marketing, Handheld Products Group,
Consumer Products Division
- Mike Yuen, QUALCOMM
Internet Services, Director, Gaming Group
- Steven Hoffman,
InfoSpace, Inc., Executive Producer
- Alan Duggan, Nephin
Games, Chief Executive Officer
- Moderator: Konny Zsigo,
WirelessDeveloper Agency, Founder
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EX
Level Room 2
Technology
4:00-4:50:
Building the Mobile Content Network
As mobile phones handle
richer content such as video, music and true-tones, carriers
must deploy entirely new billing, digital rights management
and customer service software. We examine the state
of the art.
Feature
Presentation: Versaly Entertainment
- Mark Litvack,
Mitchell Silberberg & Knupp, LLP, Partner
-
Dan Mosher, VeriSign,
Director, Mobile Content Services
-
Vince Kadar, airwide solutions, Chief Technology
Officer
-
Ty Roberts,
Gracenote,
Chief Technology Officer
- Randy Busch, Tira
Wireless, Vice President, Products
- James Robinson,
CinemaElectric, Chief Executive and Founder
- Moderator:
Avi
Greengart, Current
Analysis, Principal Analyst, Mobile Devices
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EX
Level Room 1
Applications
4:00-4:50:
Mobile
Multimedia and Publishing: Pushing the Envelope
Maxim,
New Yorker cartoons, Playboy, poker, Hip Hop and news -- consumers
want racy fare on their cellphones. What's the hottest content?
What are the carriers allowing on their decks, what are they
keeping out and how will they restrict content consumers see?
Will Europe's "anything goes" content market take
root in the U.S.?
- Adi McAbian,
Waat Media, Managing Director
- Tom Erskine, bcgi,
Vice President and General Manager, Access Management
-
Mark
Donovan, M:Metrics,
Inc., Vice President
- Brad Zutaut, Pod2Mobile,
Co-Founder
-
Victor
Penev, Playboy Enterprises Inc., Divisional Vice
President
- Moderator:
Richard Conlon,
BMI, Vice President, Marketing and Business Development
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California
Room
4:00-4:50:
How Do
You Spell `MVNO'?
From entertainment powerhouses like
ESPN and Virgin to niche marketers like pre-paid marketer
MobilePro and the Hispanic Movida services, MVNO's are the
hottest ticket in wireless. What are the risks and payoffs
of an MVNO strategy?
Feature
Presentation: FAST Search & Transfer, Inc.
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Breakout Sessions
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California Room
Applications
5:00-6:00: Mobile
Video and Multimedia: Finally Here
Multimedia and video services are now
launched on the networks. We discuss the current (and planned)
offerings in mobile video – news, sports, short-form
comedy, drama and adult content.
Feature
Presentation: Freescale Semiconductors, Inc.
-
Frank
Chindamo, Fun Little Movies, President
and Chief Creative Officer
- Phillip Alvelda, MobiTV/Idetic,
Chairman and Chief Executive Officer
- James Finn, Ericsson
Mobility World, Head of Business Development, Content and
Applications
-
Michael
Schueppert, Crown Castle Mobile Media, President
- Dean Macri, Cielo
Group, President and Chief Executive Officer
- Sujit Dey, Ortiva
Wireless, Founder and Chief Executive Officer
- Bill Sanders, Sony
Pictures Digital Sales and Marketing, Vice President, Programming
- Moderator: Mark Spoonauer,
Laptop Magazine, Editor-in-Chief
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EX
Level Room 1
Business
5:00-6:00: The
Great Publishers Challenge: Making a Hit
A
panel of publishers, developers and carriers examines the
dealmaking behind today's most successful games, ringtones,
downloads and other applications. Topics include what properties
are most in demand, the growing role of aggregators and agents,
how many cents on the dollar you should expect, licensing
strategies, and how to build your business.
Feature
Presentation: 4INFO
- Conor Ryan, Aceno, Chief
Executive Officer
- Anders Evju,
I-play, Vice President, North America
- Minard Hamilton, JAMDAT
Mobile, Executive Vice President, Sales and Marketing
- Jeff Nuzzi, THQ Wireless,
Director, Global Marketing
- Robert Nashak, Glu
Mobile, Senior Vice President, Production
- Steve
Glagow, Orange, Executive Director, Partners and
Operations
- Moderator: Joseph Laszlo,
Jupiter Research, Research Director, Broadband and Wireless
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EX
Level Room 2
Games
and Community
5:00-6:00: Creating
Mobile Community
Create a community of
cell phone users, and you build instant customer loyalty and
cash flow. Mobile community can be be created in a variety
of ways, including multiplayer games, contests and chat
sessions. We consider the option.
Feature
Presentation: bcgi
- Derrick Oien, Intercasting
Corp., Co-Founder
- Paddy Holahan, Newbay,
Chief Executive Officer
- Adrian Risch,
Jumbuck Entertainment
Ltd., Chief Executive Officer
- Anthony Stonefield, USA
Wireless, Chief Executive Officer
- Adrian
Sexton, Lions
Gate Entertainment, Vice President, Digital Media
- Robert Sears, Nokia
Multimedia, Director, Community Technology Management, Entertainment
Products Business Unit
- Moderator: David
Price, MPEG Industry Forum, Vice President
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Masonic
Theater
Applications
5:00-6:00:
Mobile Search
Search engines and portals
promise to play as important a role in defining mobile content
as they do on the Internet, but they're likely to have far
more specific purposes: say, finding a specific song to download
or a nearby restaurant. We examine players big and small attacking
the mobile search space and their business models.
Feature
Presentation: JumpTap
- Brian Lent,
Medio Systems, President and Chief Executive Officer
- Dan
Olschwang, JumpTap, Chief Executive Officer
-
Mihir
Shah, Yahoo! Inc.,
Director, Product Management, Yahoo! Search
- Joe Herzog,
InfoSpace, Director, Emerging Products
- Lauren Bigelow, Mobot,
Vice President, Marketing and Product Management
- Zaw Thet, 4INFO,
Head of Marketing and Product Strategy
- Raine Bergstrom,
America Online, Inc. Director, Product Management, AOL Mobile
- Moderator: Chris Gaither, Los
Angeles Times, Staff Writer
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California Room
Business
6:10-7:00: Building
the U.S. Messaging Market
Despite robust growth, the U.S. text
and multimedia messaging market remains well behind Asia and
Europe . We consider the ways the U.S. market is being grown,
including: key SMS marketing campaigns; message-based communities;
and comparative growth curves for SMS, MMS and mobile email.
- Shailendra Jain,
Adamind, Chief Executive Officer
- Raine Bergstrom,
America Online, Inc. Director, Product Management, AOL Mobile
- John Lauer, Simplewire,
Executive Vice President
- Brian Hecht,
Kikucall, Chief Executive Officer
- Anantha Ramu, LogicaCMG
Global Telecoms, Director, Systems Engineering
- Moderator:
Sue Marek, Wireless Week, Senior Editor
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Masonic
Theater
Applications
6:10-7:00: Sports
Franchises Make a Wireless Play
ESPN, Major League Baseball, FoxSports,
NHL-- sports franchises and networks are delivering sports
news, fantasy applications, data, streaming audio, and licensed
games to mobile devices. ESPN is launching its own branded
private mobile network aimed specifically at sports fans.
Hear how sports brands, leagues, and publishers are using
SMS, wallpaper, downloads, audio and video, and other technologies
to drive revenue from sports fans for live events, news, scores,
standings and much more.
Feature
Presentation: Entriq
- Adam Ritter, Major League
Baseball, Vice President, Wireless
- Boris Fridman, Crisp
Wireless, Chief Executive Officer
- Mike Merrill, Smartphones
Technologies, Inc., Founder and Chief Executive Officer
- Steve Fowler, GoTV
Networks, Inc., President and Chief Operating Officer
- Chip Canter,
Entriq, Director, Business Development
- Moderator:
Jim Louderback, Ziff Davis Internet, Editorial
Director
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EX
Level Room 1
Business
6:10-7:00: Mobile
Marketing: Magic or Menace?
The major cellular carriers have adopted
new "best practices" they say will encourage wireless
multimedia advertising and minimize undesired intrusion on
consumers' privacy. Some consumer groups complain the wireless
business is simply legitimizing mobile spam. Who's telling
the truth?
Feature
Presentation: Bango
-
Maria
Mandel, Ogilvy Interactive, Partner, Director,
Digital Innovation
- Hartmut
Neven, Neven Vision, Founder and Chief Executive
Officer
-
Elizabeth
Harz, Yahoo! Inc., Category Development Officer,
Technology
-
Stephen
Oman, ChangingWorlds, Program Director
-
Jack
Philbin, Vibes Media, Co-founder and President
- Matthew Feldman, Versaly
Entertainment, Chief Executive Officer
-
Moderator:
Alice Cuneo, Advertising Age, West Coast Editor
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EX
Level Room 2
Business
6:10-7:00: Market
Segmentation: Keys to Success
As the wireless data market emerges from infancy, consumers
are becoming more savvy about content. Market segmentation
will be the key for advanced mobile data services, such as
improved mobile instant messaging, multiplayer games, and
mobile music. Segmentation will also be the crucial for Mobile
Virtual Network Operators (MVNOs) as they look to win lucrative
customers as well as monetize consumers who have yet to adopt
wireless service.
Feature
Presentation: The NPD Group
- Adam Guy, Compete, Managing
Director, Wireless Practice
- Kristin Asleson McDonnell,
LimeLife Inc., Chief Executive Officer
- Brian Demers, NMS Communications,
Vice President and General Manager, Mobile Applications
- Fritz Jordan, Freescale
Semiconductor, Inc., Director, Strategy, Emerging Wireless
and Mobile Markets
- Takahiro Watanabe,
Index Corporation, General Manager, Global Strategy
- Moderator: Stephen Wellman,
FierceWireless, Editor
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Masonic
Lobby
7:00-8:00:
Ice Cream Social Reception
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Masonic
Theater
7:15-7:30:
Fun Little Movies Awards
The
worldwide market for mobile phone film and video is exploding.
iHollywood Forum and Fun Little Movies will soon discover
the world's funniest mobile comedy through this exciting competition.
Finalists' mobile films will be screened live. Attendees will
vote via SMS to determine Grand Prize Winners. Grand Prize
Winners will receive a licensing contract from Fun Little
Movies to distribute their content wirelessly to worldwide
consumers hungry for fresh mobile content.
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Masonic Flag Terrace
8:00-9:00:
NEW: VIP Dealmakers
Dinner for Deluxe Ticket Holders
You will get attendee list of dinner including VIPs, and can
make five requests for introductions. We have hired
charming professional hostesses who will introduce you to
your wish list.
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Masonic
Lobby
8:00-10:00
Mobile Entertainment Party and Casino
Night
FREE - Details For Invite
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Details
Agenda
Speakers
Sponsors
Directions
...........................................................................................
Private
VC Pitch Sessions
Mobile
Entertainment Party
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return to top |
|
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Keynote |
| |
Lucy
Hood
News
Corporation
Senior
Vice President, Content and Marketing, and President,
Fox Mobile Entertainment
John
Burris
Sprint Nextel Corporation
Director,
Wireless Data Services
Fireside
Chat
Thomas
Hesse
Sony
BMG Music Entertainment
President,
Global Digital Business
Fireside
Chat
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SPEAKERS
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4INFO
Zaw
Thet
Head
of Marketing and Product Strategy
Aceno
Mobile Services Ltd.
Conor
Ryan
Chief
Executive Officer
Adamind
Inc.
Shailendra
Jain
Chief
Executive Officer
Advertising
Age
Alice
Cuneo
West Coast Editor
airwide
solutions
Vincent
Kadar
Chief
Technology Officer
| |
