7:30-8:30: Registration and Networking Breakfast

Main Room

8:30-8:40: Welcome and Introduction

• Michael Stroud, iHollywood Forum, Co-Founder

Main Room

8:45-9:10: Keynote: The Case for Games

• Mitch Lasky, EA Mobile, Senior Vice President

Main Room

9:10-9:20: Presentation: Bango

Main Room

9:45-10:40: Mobile TV and Video: Promise and Pitfalls

Mobile TV and video could transform the way consumers use their cell phones as re-purposed TV shows and made-for-mobile programming hit cell phones. We explore currently available video-on-demand and live TV offerings as well as new technologies championed by QUALCOMM's MediaFlo and Modeo (formerly Crown Castle). Are the phones and networks up to the task? What mobile video content will consumers demand and how will it be monetized? And will enough consumers come on board to justify the investments?

Feature Presentation: Mobile DTV

• Dave Whetstone, MobiTV, Chief Marketing Officer
• Stanley Fertig, HBO International, Senior Vice President
• Ryan Hughes, Verizon Wireless, Director, Content and Programming
• John Burris, Sprint Nextel, Director, Digital Media and Data Programming
• Thomas Ellsworth, GoTV Networks, Chief Operating Officer
• John Puterbaugh, Nellymoser, Chief Executive Officer
• Bob Shallow, Mobile DTV, Sponsoring Member, Nokia North America, Head of Music and Rich Media
• Moderator: Michael Stroud, iHollywood Forum, Co-Founder

Main Room

10:40-10:45: Presentation: SMS.ac

10:45-11:15: Networking Break

Main Room

11:15-11:40: Fireside Chat

• Michael Gallelli, T-Mobile USA, Director and Head of Product Marketing

• Michael Gartenberg, Jupiter Research, Vice President and Research Director

Main Room

11:45-12:05: Presentation

• Mark Grindeland, NMS Communications, General Manager, Mobile Applications Business

Main Room

12:10-12:20: Presentation: Everypoint

Main Room

12:20-1:15: Mobile Marketing for Consumer Brands

Mobile marketing campaigns thus far have included trailers for "March of the Penguins," mobile coupons for McDonald's McFlurries, a mobile store front for Public Enemy and short codes positioned next to URLs on Disney's movie posters. A look at how leading marketers are grabbing consumers' interest -- without spamming them.

Feature Presentation: JumpTap

• Larry Shapiro, Walt Disney Internet Group, Executive Vice President and General Manager, North America Mobile

• Greg Clayman, MTV Networks, Vice President, Wireless Strategy and Opportunities

• Colm Healy, XIAM, Chief Executive Officer
• Mark Grindeland, NMS Communications, General Manager, Mobile Applications Business
• Anil Malhotra, Bango, Chief Alliance Officer
• Andrew Bud, mBlox, Inc., Co-Founder and Executive Chairman
• Moderator: Mark Donovan, M:Metrics, Vice President, Products and Senior Analyst

Main Room and Exhibit Hall

1:15-2:00: Lunch: Presentation and Prize Drawing sponsored by UK Trade & Investment

Main Room

2:00-2:20: Keynote

• Ted Casey, Verizon Wireless, Head of Mobile Music

Main Room

2:25-2:35: Feature Presentation: mBlox

Main Room

2:40-3:00: Keynote: The Future of Mobile Entertainment

• Michael Gaumond, Motorola, Corporate Vice President and General Manager, Connected Home Solutions

Main Room

3:10-4:00: Making Money from Content

Video, full-track music downloads, ringbacks, images -- the definition of content on mobile phones is changing rapidly. So are the ways it's monetized. We explore the options for drawing consumers into a mobile content buying experience -- from short codes to charging consumers' cell phone accounts and why the Internet's credit card model fails so miserably in the mobile world.

Feature Presentation: VectorMAX

• Bill Sanders, Sony Pictures Digital Sales and Marketing, Vice President, Programming
• Jean-Pierre Bienaimé, Orange, Director, Group Technical Support and UMTS Forum, Chairman
• Matti Zinder, Spin³, Chief Executive Officer
• Willms Buhse, CoreMedia, Director, Products and Marketing
• Victor Penev, Playboy Online, Vice President, Playboy Online
• David Brooks, Snell & Wilcox, Vice President, Systems and Architecture
• Moderator: Michael Stroud, iHollywood Forum, Co-Founder

Hall A

3:10-4:00: Big Hopes for Off-Portal
Once hostile to mobile commerce  proposals not directly connected to their decks, U.S. carriers are following T-Mobile's lead and gradually opening their walled gardens. We consider whether the U.S. is set to experience the kind of boom in off-portal content that carriers like Vodafone are experiencing in Europe. And what kind of content will play best -- sports, ringtones, movie tickets, adult, or...?

Feature Presentation: Thumbplay, Inc.

• Kelly Egan, Best Buy, Inc., Entertainment Strategy    
• Tim Saarela, WapOneline, Chief Executive Officer, Americas
• Moira Jacobs, Xringer, Director, Business Development
• Ian Blaine, thePlatform, Chief Executive Officer
• Are Traasdahl, ThumbPlay, Inc., Chief Executive Officer
• Moderator: Yuval Kossovsky, Computerworld Magazine Online, Journalist, Mobile and Wireless group

Hall B

3:10-4:00: Mobile Search: Evolving for a New Medium

Google, Yahoo, 4Info and Synfonic are experimenting with SMS queries for everything from pizza to movie theaters. AOL Mobile offers a searchable Yellow Pages database. We consider how players big and small are adjusting to the wireless paradigm -- and what the prospects are for monetizing it.
Feature Presentation: Medio Systems

• Brian Lent, Medio Systems, Chief Executive Officer

• Alana Muller, Sprint Nextel, Director, Applications and Information Services
• Brendan Benzing, InfoSpace, Vice President, Mobile Search Platforms and Ad Solutions
• Dan Olschwang, JumpTap, Chief Executive Officer
• Raine Bergstrom, America Online, Inc., Director, Product Management, AOL Mobile
• Moderator: Brett Sappington, Parks Associates, Vice President, Business Development

Hall C

3:10-4:00: New Revenue from Mobile Music
With the launch of Verizon's VCast Music Service and the Sprint Music Store, the battle is joined for the sale of music over the airwaves. Mobile music revenues could help counter-balance leveling ringtone revenue and the lurking specter of India-style ringtone piracy. But plenty of questions remain to be answered: will consumers pay $2.99 or more for over-the-air music downloads when they can buy songs for 99 cents on iTunes (or steal them)? Will consumers be as turned on by music streaming on their cell phones as they are by Internet radio? And what's all the talk about music videos on cell phones?

Feature Presentation: AIRMEDIA

• Daren Tsui, MSpot, Chief Executive Officer
• Dale (Ty) Roberts, Gracenote, Chief Technology Officer

• Todd Bernick, Merrill Lynch & Co., Managing Director

• Neeraj Roy, Hungama Mobile, Managing Director and Chief Executive Officer
• Dave Ulmer, Motorola, Senior Marketing Director
• Boris Fridman, Crisp Wireless, Chief Executive Officer
• Moderator: Lewis Ward, IDC, Research Manager, Wireless and Mobile Communications

Main Room

4:10-4:30: Keynote: Consumer-Driven Service Innovation

• Dr. Wonhee Sull, HELIO, Chief Operating Officer

Main Room

4:30-4:50: Fireside Chat

• Dipchand "Deep" Nishar, Google, Director, Product Management
• Michael Stroud, iHollywood Forum, Co-Founder

Main Room

5:00-5:30: Best Practices: Marketing Mobile Entertainment Services

What works? A global view of best practices and tips for marketing mobile content services.

• Liora Bram, NMS Communications, Director, Marketing, Mobile Applications

Hall A

5:00-5:30: How to Drive Off–Portal Traffic

Media companies and brands are starting to embrace mobile entertainment. This case study will look at stepping outside the walled garden, and driving downloads through operator independent channels. Specifically, it will examine how to drive on-device growth through mobile search, pay-per-click and advertising. In addition, we will talk about: downloading Java applications from the Web, Yahoo! FIFA World Cup (case study), the importance of viral marketing, measuring success, Web to mobile conversion rates, good response rates and consumers' education.

• Marc Theermann, Everypoint Inc., Chief Marketing Officer

Hall B

5:00-5:30: Leveraging Print Media to Drive Mobile Internet Traffic

Leveraging print media to drive mobile internet traffic: how a leading magazine publisher is marketing its mobile content and using its print media to build a highly successful mobile service.

• Anil Malhotra, Bango, Chief Alliance Officer

Hall C

5:00-5:30: Rich Mobile Media

In 2006 we are for the first time seeing the real, tangible effects of rich media in the mobile industry. Recent service launches, including 'single price' off-deck music downloads, and new mobile billing methods will be discussed which demonstrate how rich media is finally moving away from the fringe and into the mainstream with sustainable business models that will revolutionize mobile entertainment.

• Andrew Bud, mBlox, Inc., Co-Founder and Executive Chairman

Hall A

5:40-6:10: European Mobile Entertainment Market

• Stanislas Chesnais, Netsize, Chairman and Chief Executive Officer

Hall B

5:40-6:10: Get Billing. Get Customers. Get Paid.

• Greg Wilfahrt, SMS.ac, Executive Vice President and Co-Founder

Hall C

5:40-6:10: An Overview of Video Compression and Why it's Important for Mobile TV

• David Brooks, Snell & Wilcox, Vice President, Systems and Architecture

Main Room

6:20-7:10: Global Brands, Mobile Marketing and Community
Brands are discovering that mobile phones are a great platform for viral marketing and building a community. Fox, which recently acquired MySpace, will be able to market to millions of new potential customers when MySpace Mobile goes live this spring. Cingular is tapping Fox's "American Idol" community by allowing viewers to text in their votes. We explore the explosive mixture of brands, mobile marketing and community.
Feature Presentation: AirG

• Charles Fritz, NeoMedia Technologies, Founder and Chairman of the Board

• Stephen Oman, ChangingWorlds, Program Director
• Mike Beaty, Digital Standard, Chief Global Strategist and Chief Software Architect
• Mark Bole, ShoZu, Chief Executive Officer
• Stanislas Chesnais, Netsize, Chairman and Chief Executive Officer
• Greg Wilfahrt, SMS.ac, Executive Vice President and Co-Founder

• Moderator: Sue Marek, Wireless Week, Executive Editor

Hall A

6:20-7:10: U.S. Messaging: Off and Running

After a slow start, the U.S. messaging market is taking off, boosted by a growing number of teenage users and the success of mass media campaigns like Cingular's partnership with Fox's American Idol, which last year generated 55 million user text messages (a Guinness World Record). Smaller campaigns by Harper Collins, MTV, ABC soap operas and dozens of others have also helped educate the market.  We examine the prospects for the U.S. market and media companies' role in it.

• Roger Cameron Wood, Shu Entertainment Productions, Chief Executive Officer
• John Styers, Sprint Nextel, Director, Messaging and Imaging
• Peter Bernard, Microsoft Corp., Group Manager, Mobile and Embedded Devices Division
• Natalie Farsi, m-Qube, Vice President, Media and Entertainment
• Moderator: Eric Goldberg, Crossover Technologies, Managing Director

Hall B

6:20-7:10: Get in the Game

With more than $2.5 billion revenue in 2005, the worldwide mobile gaming market is poised for fast growth. We consider what games will score the biggest gains; the impact of 3D, multi-player and location-based games on the market; and whether specialized phones such as Telematics' Gizmondo and Nokia's N-Gage will play an important role.

Feature Presentation: Spin³

• Alan Duggan, Nephin Games, Chief Executive Officer and Founder

• Harry Kargman, Kargo, Chief Executive Officer
• Tammy Robinson, Verizon Wireless, Manager, Games Content and Programming
• Scott Jensen, mForma, Vice President, Brand Partnerships
• Moderator: Drew Hull, NPD Group, Research Director, Mobile Content

Hall C

6:20-7:10: Mobile Sports: Big Score on the Little Screen

Sports are a big part of what mobile entertainment consumers crave, and content providers such as ESPN Mobile and FoxSports are rushing to provide it to them. So are Major League Baseball, the NFL, the PGA -- even World Wrestling. Content offerings range from news updates, photos and stats to mobile games and live TV feeds. We consider the offerings and potential of mobile sports.

Feature Presentation: Ortiva Wireless

• Adam Ritter, Major League Baseball Advanced Media, Vice President, Wireless

• Malachy Harkin, Vimio PLC, Chief Executive Officer

• Nabeel Hyatt, Everypoint, Vice President, Production
• Craig Peters, Fox Interactive Media, Vice President, Business Development
• Michael Boyd, MediaFLO USA, Inc., Senior Director, Programming
• Moderator: John Mansell, Kagan Research, Consultant

Exhibit Hall

7:10-9:00: Networking Party and Dealmakers Dinner

Includes bar, networking, and lavish italian buffet and entertainment. This is the place where millions of dollars of business deals are made open to summit attendees only. Don't miss this popular kickoff reception!