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Details     Agenda      Speakers      Sponsors      Registration

Hotel Info
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Agenda

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Day I - July 27, 2005

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Ballroom B

8:00 - 9:00: Registration and Networking Breakfast

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Ballroom C

9:00 - 9:30: Keynote

• Rio Caraeff, Universal Music Mobile, General Manager

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Ballroom C

9:30 - 10:20: 3G's Here. Now How Do We Monetize It?

Sprint's preparations to battle Verizon's Vcast service underlines the carriers' need to monetize their huge investments in 3G. What kind of content will pay off?

Feature Presentation: Qpass

• Jean-Pierre Bienaimé, Orange France, Chairman, UMTS Forum

• Hyeon Lee, Samsung, Vice President, Mobile Solutions

• Mitch Feinman, News Corp., Vice President, Digital Content
• Maan Ramahi, America Online Inc., Executive Director, Mobile Products and Digital Media Services
• Eric Bilange, mForma, Chief Technology Officer
• Moderator: Michael Stroud, iHollywood Forum, Founder

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Ballroom C

10:30 - 11:20: Attack of the iPod Killers!
Sony Ericsson has rolled out a Walkman cell phone. Motorola is launching three music phones and Nokia has plans for more than 30. Meanwhile, Napster-to-Go is taking its portable music subscription model to phones like the Audiovox SMT5600. Should Apple be shaking in its boots?

• Linda Young, Loudeye, Executive Vice President

• Thomas Gewecke, Sony BMG Music Entertainment, Senior Vice President, Digital Business Group
• Ted Cohen, EMI Recorded Music, Senior Vice President, Digital Distribution and Delivery

• Bob Shallow, Nokia, Head, Music and Rich Media Business Unit, North America

• Moderator: Michael Stroud, iHollywood Forum, Founder

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Sierra Foyer

11:20 - 11:40: Networking Break and Product Showcase

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Ballroom C

11:50 - 12:30: Keynote - The Small Screen Meets theTiny Screen: The Power that Unfolds when Classic Mass Media and Wireless Come Together

As a major player in Broadcast,  CBS is now evaluating the best partners to work with along the wireless value chain. We have recognized that there is tremendous potential in bringing our on-air world together with the wireless world.  We believe the future is coming quickly, and at every instance of content creation and development now, wireless has a place in those discussions. The critical barrier of how to charge is coming down.

• Larry Kramer, CBS Digital Media, President

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12:30 - 1:20: Networking Lunch

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Ballroom B

1:30 - 2:00: Keynote

• Nigel Rundstrom, Nokia, Vice President, Multimedia

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Ballroom B

2:00 - 2:15 Feature Presentation

• GoTV  

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Ballroom B

2:15 - 3:05: Mobile TV: New Standards, Big Challenges

Texas Instruments and Nokia support a terrestrial transmission standard called DVBH, while Qualcomm backs FLO. They're planning big rollouts in the U.S. by 2007. Will consumers watch? And how will these services impact "video on demand" services like Verizon's Vcast or MobiTV?

• Ian Blaine, thePlatform, Chief Executive Officer

• Tom Ellsworth, GoTV, Chief Strategy Officer

• Jason Hwang, onTimetek, Chief Executive Officer

• David Post, Two Minute Television, Chief Executive Officer

• Louis Gump, The Weather Channel Interactive, Vice President, Mobile
• Jeff Bartee, Idetic, Inc., Vice President, Finance and Business Development
• Moderator: Sue Marek, Wireless Week, Senior Editor
  

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Ballroom C

3:15 - 3:45: Case Study: Mobile Entertainment and the Mass Market Opportunity
Projections for mobile entertainment revenues within the next few years are dizzying, but how will we get there? An examination of the evolution of cable TV and other successful media platforms provide insights into the road ahead.

• George Linardos, Nokia, Senior Business Development Manager, Branded Content

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Ballroom B

3:15 -3:45: Case Study:  Sennari Powers Vodafone's New Skill-with- Prize Gaming Service

Chief Executive Officer, Bill Barhydt will given an overview of PrizePlay(TM), the first mobile-skill-with-prize gaming service that includes:cool casual games integrated with in-game pay-out including  a sophisticated prizing and CRM service.  Users can win a prize every game they play, share gaming tokens with friends to earn more Bling, and use tokens across multiple games.

• Bill Barhydt, Sennari, Chief Executive Officer

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Ballroom A

3:15 -3:45: Case Study: The Steroid Scandal of the Mobile Gaming Industry: How Powerful Growth Creates Problems as Mobile Game Porting Costs Now Exceed the Original Cost of Developing Games

Octane Technologies' Sameer Bhatia explains one of the mobile game industry's biggest problems - porting - and will discuss options for publishers trying to optimize quality, cost, and time to market.

• Sameer Bhatia, Octane Technologies, Chief Executive Officer

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Ballroom B
4:00 - 4:50: Community Building and the U.S. Market

Presented by the Mobile Entertainment Forum

Community is at the heart of wireless. The use of specific community services such as text-chat, blogging and multi-player games is truly harnessing the power of mobile. Hollywood is creating text messaging campaigns like "American Idol" and "All My Children” and "SpiderMan 2".  We will look at where building communities in the U.S. stands and its prospects.

• Olly Topley, Freever, Vice President, Strategic Marketing
• Byron Allen, Entertainment Studios Corp., Chairman and Chief Executive Officer
• Claas Heise, T-Venture of America, Inc., Investment Director
• Eric Harber, Qpass, Vice President, Corporate and Business Development
• Kelly Egan, Best Buy, Director of Business Development
• Moderator: Ralph Simon, Mobile Entertainment Forum, Chairman of the Board

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Ballroom C

4:00 - 4:50: Wireless Games: The Next Generation

We explore the new generation of wireless games -- 3D, multiplayer, Bluetooth, broadband wireless. Will consumers bite? How quickly will the wireless gaming market grow? And what's the impact of PSP and other emerging wireless platforms?

Feature Presentation: Bango

• Ricci Rukavina, Walt Disney Internet Group, Director, Mobile Products

• Minard Hamilton, JAMDAT Mobile, Executive Vice President, Sales and Marketing
• Robert Nashak, Glu Mobile, Senior Vice President, Production

• Aaron Bernstein, QUALCOMM Internet Services, Senior Manager, Gaming Group

• Paul Werp, Texas Instruments, Mobile Connectivity Solutions Business Director
• Moderator: Konny Zsigo, WirelessDeveloper Agency, President

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Sierra Foyer

4:50 - 5:20: Networking Break and Product Showcase

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Ballroom A

5:20 - 6:10: Sports to Go
From fantasy baseball to soccer scores, sports are a natural fit for mobile phones. Now, 3G networks are bringing mobile sports video into the mix -- and (naturally) brawls over who owns the rights.

Feature Presentation: Smartphones Technologies Inc.

• Evan Kamer, National Football League, Senior Director, New Media and Publishing

• Mike Merrill, Smartphones Technologies Inc., Chairman and Chief Executive Officer

• Adam Ritter, Major League Baseball, Vice President, Wireless

• Moderator: Steve Bradbury, Marketing by Design, President and Founder

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Ballroom B

5:20 - 6:10: Mobile Marketing Hits Its Stride

U.S. companies will spend more than $5 billion on mobile phones as a marketing medium this year, a roughly five-fold increase from last year, according to the Mobile Marketing Association. The importance of mobile marketing campaigns is reflected in big text-messaging campaigns by big brands like McDonald's and Procter & Gamble. We examine how you can profit from the opportunity.

Feature Presentation: Versaly Entertainment

• Varsha Tagare, Intel Capital, Senior Investment Manager
• Ric Eittreim, Versaly Entertainment, Vice President, Business Development

• Rouben Haroutoonian, Dwango Wireless, Executive Vice President

• Joe Fabris, Palm Inc., Director, Business and Wireless Marketing
• Mary Stuyvesant, InfoSpace, General Manager, Entertainment
• Moderator: Michael Polin, American Television in China, Chief Executive Officer

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Ballroom C

5:20 - 6:10: Mobile Multimedia and Music: The Next Frontier

Ringtones, wallpaper, graphics and other multimedia content represent a big chunk of carriers' mobile content revenue. New introductions -- including true true tones, ringbacks and 3D graphics -- promise new revenue streams. Will consumers pay for the new offerings without cannibalizing the old?

Feature Presentation: Two Minute Television

• Linh Tang, Mobinex, Chief Executive Officer
• Carolynne Schloeder, Moderati Inc., President

• Alexander U. Conrad, Dwango Wireless, President and Chief Operations Officer

• James Robinson, CinemaElectric, Inc., Founder and Chief Executive Officer
• Scott Debson, Zingy Inc., Vice President of Licensing and Publishing

• Moderator: Scott Andrews, BMI, Senior Director, Internet and Mobile Entertainment

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Sierra Foyer

6:15 - 715: Networking Reception and Product Showcase

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7:30 - 9:00: DealMakers Dinner at Shanghai & Mein - Featuring an Industry Analyst Speaker

(Deluxe Ticket Holders Only)

• Paul Petersky, The Management Network Group, Vice President, Market Research

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7:00 - 11:00: GALA PARTY Sponsored by GoTV
Video Killed the Radio Star!

All Attendees Welcome
Cafe Tu Tu Tango at Universal CityWalk
Open bar. Endless tapas. DJ Soul Satisfaction.
And performing a rare live set, the one and only Bow Wow Wow!

It is a quick 5-minute walk from the hotel, or a free shuttle can be take from the Hilton Hotel lobby to the Universal CityWalk.

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Day II - July 28, 2005

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Ballroom C

9:00-9:30: Keynote

• Manish Jha, ESPN Mobile, Senior Vice President

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Ballroom C

9:40 - 10:30: Fixing the Mobile Content Infrastructure

The creation of a mass mobile content market is impeded by the vast array of media standards, operating systems, security holes, handsets, billing systems and other infrastructure issues. How can these problems be resolved without alienating consumers?

Feature Presentation: Clearmode / Teleglobe / Wmode

• Chip Canter, Entriq Inc., Director of Business Development
• Stephane Nadon, Clearmode / Teleglobe, Senior Product Manager, Mobile Content Services
• Ron Faith, Qpass, Vice President

• Matt Golden, Tira Wireless, Vice President, Business Development

• Myra Moore, DTC, President
• Moderator: Michael Stroud, iHollywood Forum, Founder

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Ballroom A

10:40 - 11:30: Monetizing Camera Phones and Services
Sharper cameras mean consumers can now do mobile blogs or send their cell phone photos to online photo services. Samsung has launched a 5 megapixel zoom camera phone in Korea, and will likely do the same in the U.S. over the next year. Videophones are beginning to catch on. How can carriers and content providers take advantage of the latest mobile imaging technology?

• David Amato, ArcSoft, Inc., Director, Mobile Products
• Glenn Paul, dotPhoto, Inc., President
• Moderator: Tony Henning, Future Image Inc., Managing Editor,The Mobile Imaging Report

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Ballroom B

10:40 - 11:30: Crashing the Walled Garden
In Europe, mobile services not specifically sanctioned by carriers are exploding -- and, ironically enough, providing a growing percentage of carriers' data revenue. Outside T-Mobile, U.S. carriers have been hesitant to bite. What will it take for this potentially lucrative business to take root?

Feature Presentation: Promotional Currency

• Anil Malhorta, Bango, Co-founder and Vice President, Alliances

• Brian McGarvey, Airborne Entertainment, Inc., Vice President of Partner Development

• Ray Stephens, mBlox Americas, Vice President, Marketing
• Victor Siegel, Promotional Currency, MPP Ventures, Founder
• Steve Leonard, GoldPocket Wireless, President
• Moderator: Scott Smyser, iSuppli Corporation, Director and Principal Analyst, Wireless and Networking Research

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Ballroom C

10:40 - 11:30: How Do You Spell `MVNO'?
From entertainment powerhouses like ESPN and Virgin to niche marketers like pre-paid marketer MobilePro and the Hispanic Movida services, MVNO's are the hottest ticket in wireless. What are the risks and payoffs of an MVNO strategy?

• Manish Jha, ESPN Mobile, Senior Vice President

• Chris Houston, Amp'd Mobile, Vice President, Wireless

• Drew Jennings, Cricket Communications, Senior Product Manager, Mobile Content
• Tom Bobich, Visage Mobile, Senior Vice President, Marketing and Product Development
• Doug Robinson, OmniPresent Mobile, Senior Vice President, Business Development
• Paul Petersky, The Management Network Group, Vice President, Market Research
• Moderator: Michael Stroud, iHollywood Forum, Founder

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Sierra Foyer

11:30 - 11:50: Networking Break and Product Showcase

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Ballroom A

12:00 - 12:50: The Asia Connection

Wireless leaders from Asia's biggest markets -- China, Korea, Japan and Taiwan -- discuss how to cut entertainment deals in the world's hottest continent for mobile -- and the latest technology and applications coming our way.

• Richard Robinson, Linktone, Vice President, International Business Development

• Roy Chapin, Moviseer, Founder and Chief Executive Officer

• Jong-Heun Kim, StormVentures, Associate
• Moderator: Michael Polin, American Television in China, Chief Executive Officer

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Ballroom B

12:00 - 12:50: The Europe Connection

The European Union notwithstanding, cracking the European wireless market is a country-by-country endeavor. Executives from top European companies consider what works, and discuss their plans for the American market. Includes discussion of European standards and DRM issues.

• Burton Katz, Buongiorno UK, Managing Director

• Anil Malhorta, Bango, Co-founder and Vice President, Alliances

• Jonas Kronlund, Elisa Corporation, Technology Specialist
• Scott Campbell, UK Trade and Investment, Vice Consul
• Moderator: Ralph Simon, Mobile Entertainment Forum, Chairman of the Board

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Ballroom C

12:00 - 12:50: Info2Go: Location and Search:
An explosion of location-based services and content are slated for the second half of 2005. Are you ready?

• Marc Prioleau, Telcontar, Vice President, Marketing

• Anthony Meador, MobileGates Corporation, Chief Executive Officer
• Steve Andler, Networks In Motion, Vice President, Marketing
• Moderator: Konny Zsigo, WirelessDeveloper Agency, President

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Ballroom B

1:00 - 2:30: Networking Lunch and Focus Group

Hear a Panel of Consumers Ages 15-45 address their attitudes and buying habits for mobile phone downloads including games, ringtones, music, multimedia and messaging services.  What do they like and how much are they willing to spend? What do they think of mobile content options?

Moderated by: Joe Fleischer, BigChampagne, Founder
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Ballroom B

2:45 - 3:30:  Mobile Media Market Outlook

Leading industry analysts give an overview of the market, investment climate and profit opportunities for mobile entertainment content providers, developers and applications.

Open audience discussion.

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Sierra Foyer

3:30 - 4:00: Closing Network Reception

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Details     Agenda      Speakers      Sponsors      Registration

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