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9:00 -9:30 Welcome and Keynote  S219/220

Welcome: Michael Stroud, Co-Founder and Chief Executive Officer, iHollywood Forum

Keynote: Sheau Ng, Vice President, Consumer and Broadcast Technology, NBC Universal
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9:30-9:45 Feature Presentation Nokia Siemens Networks   S219/220

Chris Coles, Nokia Siemens Networks

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9:50 -10:20  Keynote: S219/220

Brian Levy, Vice President and Chief Technology Officer, Communications, Media & Entertainment, Hewlett Packard

"Monetizing IPTV"

Operators must think of IPTV as more than live TV, video-on-demand or time-shifted TV.  They must think of IPTV as a framework to monetize a variety of video centric services to their subscribers.  HP will discuss how shifts in market expectations may enable operators to utilize their IPTV frameworks to exceed subscriber expectations and realize sticky revenue.

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10:20-10:35Feature Presentation Motorola S219/220

Kevin Wirick,Vice President, Marketing, Connected Home Solutions, Motorola

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10:40 - 11:20  The Battle for Eyeballs   S219/220

Verizon recently inked a deal with viral video site Revver. The agreement highlighted how IPTV operators are seeking to differentiate themselves from cable, satellite and broadcasters. A look at what consumers want and how IPTV companies can take advantage of the trend.

Anton Roug, Principal Engineer, Digital Enterprise Group, Intel

Robert (Bob) M. Zitter, Executive Vice President, Technology and Chief Technical Officer, HBO

Joseph Ambeault, Director, Consumer Television Products, Verizon Communications

Angela Gytevan, Vice President, Marketing, Revver

Peggy Dau, Worldwide Director, HP Communications, Media and Entertainment Broadband and Media Solutions, Hewlett Packard
David Price, Vice President, Product Marketing and Business Development, Harmonic

Moderator: Michael Stroud, Co-Founder and Chief Executive Officer, iHollywood Forum
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11:20 - 11:30 Feature Presentation Intelsat   S219/220

Vicki Warker, Senior Vice President, Global Marketing, Intelsat
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11:30 -12:00  Keynote   S219/220
Joseph Ambeault ,Director, Consumer Television Products, Verizon Communications

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12:00-12:10 Feature Presentation Tandberg Television  S219/220

Alan Delaney, IPTV Business Development Director, Tandberg Television
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12:10 - 12:20 Feature Presentation LSI, Technologies S219/220
Bob Saffari, Senior Director of Marketing and Business Development, Advanced Video Products, LSI
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12:20 - 12:45 Network Break and Showcase S224
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12:45 - 1:35 Making Money from Next-Gen Technologies   S219/220

IPTV enables all sorts of cool features: enhanced TV, archived personal video and images, videoconferencing, limitless channels, on-screen Internet. But offering these applications is one thing; making money is another. What must the telcos do to ensure usage and make profit?

Russ Schafer, Senior Director of Product Marketing, Digital Home, Yahoo!

Bob Saffari, Senior Director of Marketing and Business Development, Advanced Products, LSI

Peter Lee, Vice President, Corporate Business Development, New Technology, Disney

Jennifer Kyriakakis, Director of Product Solutions, Oracle

David Jensen, Vice President, Broadband Television, Tandberg Television

Aaron Feen, Director of Consumer Marketing, AMD

Moderator: Michelle Abraham, Principal Analyst, In-Stat
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1:40 - 2:30 Lunch Room S222/223
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2:30 -3:00  Keynote   S222/223

Peter Barrett, Chief Technical Officer and General Manager of Engineering,
Microsoft TV
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3:10-3:40 Case Study- Nagravision S222/223

Robin Wilson,Vice President, Business Development, Nagravision
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3:10-3:40 Scaling Video Delivery to Reach All Three Screens - Intel S219/220

Video delivery over the Internet, IPTV and mobile TV is exploding.  As market drives to reach all three screens-the entertainment center, the PC and the mobile handset-it is imperative that content distribution scales cost effectively and that content delivery meets expected quality of experience for each target screen.  Many challenging questions will arise, including:

-What is the most cost effective infrastructure that also supports evolving features?

- How does video delivery tie into the evolving digital home?

- Can video delivery keep up with the mobility wave?

Come learn what Intel is doing along with an extensive ecosystem to address these tough questions.

Anton Roug, Principal Engineer, Digital Enterprise Group, Intel
Dominique Minivielle, Worldwide IPTV Program Manager, Hewlett-Packard

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3:50-4:20 Case Study - Intelsat S219/220
Rob Barth, Senior Manager, IPTV, Intelsat

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3:50-4:20 Case Study - Motorola S222/223

Marty Stein, Senior Director of Marketing, Connected Home Solutions, Motorola
Anticipating the Bottleneck: Bandwidth Usage Trends
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4:30 - 5:20 Digital Rights in a Cross-Platform World   S222/223
Featured Presentation: EMC, Dwight DeClouette, Business Development Manager, EMC

Operators and content owners are seeking to maximize the value of their businesses by repurposing programming across multiple platforms: TV, Internet, mobile, games, and so on. But the strategy could backfire if the strategy invites wholesale piracy. How can intellectual property be protected -- without "dumbing it down" by degrading the quality of video storage to prevent it from being copied?

Mike Dager, Chief Executive Officer, Arxan Technologies
Dominique Minivielle, Worldwide IPTV Program Manager, Hewlett Packard
Robert Schumann, General Manager, Cinea
Knox Carey, Director, Technology Initiatives, Intertrust Technologies Corporation
Moderator: Lynn Rowe, President and Chief Executive Officer, One World Technologies
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4:30 - 5:20 Keys to a Successful IPTV Rollout  S219/220
Featured Presentation: Pixelmetrix, Danny Wilson, Chief Executive Officer

For any successful deployment of IPTV services, you will need significant bandwidth and quality of service to provide a seamless user experience. However, as the technologies for delivering IPTV are still in its infancy, the choice of a technology vendor solution is key. Should you choose a single vendor with an end-to-end solution to ensure a simple rollout and interoperability? Or maximize flexibility by piecing together a network from a variety of vendors with the most innovative solutions?

Roger Gregory, Marketing Director, BCT Telco and Operator Business Line Set-Top Box and Home Media Devices, NXP
Brook Longdon, Nokia Siemens Networks
David Hunt, Vice President, Entertainment, Conklin-Intracom

Alain Fernando-Santana, Chief Marketing Officer, Envivio

Joe Haver, 3P Segment Manager, Assurance Solutions Division, Agilent Technologies
Bob Wilson,Chief Executive Officer and Chairman, Modulus

Moderator: Kurt Scherf, Vice President, Principal Analyst, Parks Associates
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5:30 - 6:10 Reinventing Advertising  S219/220

Telcos are reaching out to local advertisers and offering ad insertions in local spots. Video-on-demand, interactive television and micro-channels also offer intriguing alternatives to traditional 30-sec spot. A look at how telcos are exploiting these developments -- and how cable, satellite and broadcasters are responding.

Steve West, Director, North American Strategy, Alcatel-Lucent

Braxton Jarratt, Senior Vice President, Marketing and Business Development, Tandberg Television

Kumar Shah, Chief Executive Officer, Kasenna
Rick Sailor, Vice President for the Americas, Amino Technologies
Ed Forman, Executive Vice President and Chief Operating Officer, ICTV

Moderator: Peggy Miles, President, Intervox
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5:30 - 6:10 How Online VOD Changes the Game   S222/223

Video-on-Demand has yet to fulfil its promise as an anchor of operator earnings. Now it faces competition from Apple iTunes, Microsoft X-Box, Netflix and others who use operators' broadband without paying freight. How should broadcasters and operators respond to the trend -- or coopt it?

Mark Sebastyn, Senior Manager, Product Marketing, On Demand Solutions, Connected Home Solutions, Motorola, Inc.
Erik Smith, Vice President, Content and Programming, Metacafe
Brent Simon, Product Manager, Online Applications, Verizon

Jim Funk, Co-Founder, Vice President of Marketing, Akimbo

Chris Maliwat, Director, Product Development, Azureus

Moderator: Lee Berke, President and Chief Executive Officer, LHB Sports, Entertainment & Media, Inc.

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6:10 - 6:40 Networking reception S224