Mobile Entertainment Summit

10:00 – 10:05: Introduction and Welcome

10:00 – 10:30: Keynote: Mobile Content Outlook
In grim times, mobile content and marketing remain desirable due to the relatively low cost-of-entry and the potential for high-impact interactive experiences untethered from land-locked computers. Predictions for the next year.

Matthew Oomen, VP of Product and Technology Development, Sprint

10:30 – 11:30: General Session: Mobile, TV and Online: Successful Cross-Platform Strategies
From “American Idol” to CBS News, mobile content is becoming an essential part of every Hollywood executive’s toolkit. We examine case studies of brands, agencies and entertainment companies who have successfully integrated mobile text, images and video into their lineup.

Glenn Reitmeier, Vice Pres., Technology, Chairman, Advanced Television Systems Committee, NBC Universal Television Networks and Media Works
Nash Parker, Director, Emerging Technology & Media, Alcatel-Lucent
Arnaud Robert, VP, Emerging Technology Strategy, Walt
Disney Co.
Nandhu Nandhakumar, Sr. Vice President, LG Electronics
John Zehr, SVP, Digital Media Productions, ESPN Digital Media
Moderator: Michael Stroud, CEO, iHollywoodforum

11:30 – 12:15 pm: General Session Panel: Monetizing Mobile
Ringtones aside, mobile content is still in its infancy, with few media companies boasting significant revenue from their mobile operations. Panel hosted by Fenwick and West.

Greg Ballard, President and CEO, Glu Mobile
Chandra Hill, VP of Mobile Business Operations, Myspace
Brandon Barber, VP of Marketing, Zynga
Adam Sussman, VP of Worldwide Publishing, EA Mobile
Moderator: Mark Stevens, Corporate Partner, Fenwick & West

12:30 – 1:00: Lunch

1:00 – 1:50: The Case for Mobile Video
Despite broad-based rollouts – including mobile TV launches by Verizon and AT&T -- mobile video still has yet to become a mainstream phenomenon. What will it take for that to happen, and what is the role of television networks?

Jerrlyn Iwata, Director, Programming Strategy, Verizon
Jim Eadie, Vice President of Digital Distribution, MTV Networks
Markku Mahtala, Director, Product Management, DRM & Mobile TV Protection, Safenet
Ujjal Kohli, CEO, Rhythm NewMedia
Moderator: John Fletcher, Analyst, SNL Kagan

1:00-1:50: Texting and Television
Texting is a critical component of building loyalty among teenagers and young adult television viewers – through voting, fan clubs, dialogs with stars and short-codes for promotions; SMS can also bring in big ad dollars from mobile carriers, beverage concerns, car companies and others interested in integrated marketing.

Gowri Shankar, Sr. Vice President, Singlepoint
Esteban Blanco, Executive Director of Interactive Media, Entravision Communications
Ivan Braiker, CEO, HipCricket
Soren Schafft, General Manager of North America, Fox Mobile Distribution
Moderator: Sue Marek, Editor-in-chief, Fierce Mobile Content

2:00 – 2:50: Building Mobile Communities Around Your Brand
Reebok has launched a mobile social networking campaign to promote its Freestyle Hi model. Ford lets consumers design their own Ford Focus via their mobile phones. And MySpace is starting up mobile video streams. How can mobile social communities help you build consumer brands and extend the brand of broadcasters?

Tim Repsher, Managing Director Mobile Product and Business Development, Media General
Greg Hallinan, VP Marketing and Operations, Verve Wireless
Rob Kramer, VP Sales, Mobile Messaging, Media and Entertainment, VeriSign
Robin Flynn, Senior Analyst, SNL Kagan
Moderator: Jerry Rocha, Sr. Director, Mobile Media, Nielsen

2:00 – 2:50: Market Research Trends and Strategies
Hear from leading analysts on the latest market research trends and predictions for mobile TV, content and delivery.

Chetan Sharma, President, Chetan Sharma Consulting
Brian Jurutka, Vice President, comScore Inc.
Jay Frank, SVP of Music Strategy, CMT

3:00 – 3:50: Mobile Marketing That Works
The National Guard got movie goers at more than 3,000 theaters nationwide to view videos and download MP3s and wallpapers on their mobile phones. Customers at many Jack-in-the-Box restaurants can text comments or redeem coupons with their handsets. What are the elements of a successful mobile marketing campaign?

Paul Palmieri, President & CEO, Millenial Media
Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia
Michael Perhaes, Assistant Vice President, MGM Grand
Greg Estes, Vice President Marketing, Mozes
Moderator: Mike Wehrs, Executive Director, Mobile Marketing Association

3:00 - 3:50: Impact of Innovation on Mobile Entertainment Experiences
This panel will look into the future (3-5 year) timeframe and discuss which of the technologies (projection, analytics, NFC, social networking, three screens, social TV.) might have the most impact on the direction of the mobile entertainment industry. Includes discussion on how the iPhone is reshaping consumer expectations.

Rebecca Hanson, VP, Strategic Initiatives, Sprint-Nextel
Larry Weber, Chairman, Racepoint Group and Digital Influence Group
Sajal Sahay, Director, T-Mobile
Tim Chang, Principal, Norwest Venture Partners
Raj Ray, Director, Product Management, Qualcomm
Moderator: Chetan Sharma, President, Chetan Sharma Consulting

4:00 – 5:30: Networking