The Oldest, Most Respected Mobile Content Summit Comes to NAB!

Started in 2002, Mobile Entertainment Summit has predicted and charted the most important developments in mobile entertainment: music downloads, mobile video and television, text messaging, mobile search engines, mobile communities and many more important developments. Top Hollywood executives and mobile entrepreneurs alike have used MES as their platform to make important announcements, learn about mobile technology’s cutting edge and make deals.

Now MES is coming to NAB, with a jam-packed agenda focused on what media and entertainment executives need to know about mobile entertainment in 2009.

An Exploding Market

Long in Europe and Asia’s shadow, the U.S. mobile content market is exploding. Today’s youth is texting, using their mobile phones to catch up on Facebook and Myspace, watching videos and television and buying music – and they’re doing it while or instead of watching TV. MES @ NAB will explain how you can capitalize on these trends to expand your reach, improve your bottom line and avoid audience churn.

As with the Internet a few years ago, mobile content revenue is still miniscule compared with the rest of your entertainment portfolio. But that figure is expected to grow exponentially as consumers flock to entertainment on their cell phones. Even as advertising falters on TV, it’s growing in mobile.

Here’s some of what you’ll learn from MES @ NAB:

• Strategies for integrating mobile content with TV, radio and online
• Monetizing mobile content and creating a backbone for mobile commerce
• Building mobile communities around your brand
• The case for mobile video and television
• Texting and television
• Hottest new mobile content technologies and services
• Effective mobile marketing campaigns
• Mobile case studies for news, sports, drama and comedy
• Off-deck content and building your carrier relationship
• Creating an effective opt-in campaign and avoiding spam
• Outlook for mobile content and television in 2009

Network and Make Deals
You’ll have an opportunity to talk and make deals with hundreds of
C-level executives attending or speaking at the event. Networking breaks, lunch and an after-show cocktail party will make networking easy and enjoyable. If you are qualified to speak, we invite you to submit your application at http://www.ihollywoodforum.com/apply_to_speak.php.
Or consider sponsoring by contacting Michael Naughton, or call (310) 736 1557