Digital Media Summit 2010

SPEAKERS

	Michael C. Aragon Vice President and General Manager Global Digital Video Distribution and Operations Sony Network Entertainment Inc. Michael Aragon currently serves as vice president and general manager, global digital video distribution and operations for Sony Network Entertainment Inc. In his role, Aragon manages end-to-end service functions to deliver a high quality entertainment service globally to a variety of Sony Internet-connected devices, via PlayStation Network and Video on Demand Powered by Qriocity services. Most recently, Aragon led successful negotiations with all six of the major movie studios in the U.S., in addition to movie studios in eight additional countries, as well as HBO, Showtime, ABC and NBC television networks to digitally distribute their respective content through Sony's video delivery service. In June 2010, Aragon was recognized by The Hollywood Reporter as part of its "Digital Power 50" list, in recognition for building a digital distribution hub where peers in the entertainment industry are seeing strong growth opportunities.

	Rajiv Bansal Senior Product Marketing Manager Logitech Rajiv Bansal is the Senior Manager of Product Management for Logitech. Mr. Bansal has been with the company for just over a year, and while working with Logitech, he has led the product team across an ecosystem of software and device experiences. Namely, he’s had an integral role in redefining the Logitech brand around the TV. Prior to his current role at Logitech, Mr. Bansal served as a Consultant for both The Boston Consulting Group and ZS Associates. Among his achievements at The Boston Consulting Group, Mr. Bansal helped reduce costs for a large IT services company, devising and implementing a plan to reduce costs by $1.2B. During his time with ZS Associates, Mr. Bansal uncovered a $5 million opportunity through a marketing and sales force plan for a $4B pharmaceutical client. Before consulting, Mr. Bansal was a Senior Product Manager for Microsoft for almost five years. He also co-founded the computer software company Junicus. Mr. Bansal holds a Master’s degree in Computer Science from the University of Illinois at Urbana-Champaign and also an MBA from Northwestern University.

	Matthew Belloni News Editor The Hollywood Reporter Matthew Belloni is News Editor of The Hollywood Reporter and Editor of the Hollywood Reporter’s entertainment law blog, THR, Esq., Belloni edits the news sections of The Hollywood Reporter’s weekly print magazine, it’s daily PDF newsletter and its 24-7 news website. He also writes news and features articles about the business of Hollywood, with an emphasis on the legal and financial aspects of the entertainment industry. Before joining The Hollywood Reporter, Belloni was a practicing attorney at an entertainment litigation firm in Los Angeles. He also writes a legal column for The Hollywood Reporter highlighting the cases, trends and personalities in entertainment law. Belloni is also a contributor to magazines including Esquire and Details, and he often appears as a commentator on television, including CNN, CNBC, Fox News, “Entertainment Tonight” and PBS’ “News Hour.”He is a graduate of UC Berkeley and USC Law School.

	Vincent Bruzzese President, Worldwide Motion Picture Group Ipsos OTX MediaCT Over the past ten years Vincent has worked on over 1,000 films, impacting the development, execution, marketing or release of each one. Vincent Bruzzese began his career as a university professor of statistics and sociology; however, he left academia to join MarketCast (owned by Variety-Cahners) to co-develop their movie tracking product (and prediction models), ushering in a new way of tracking the success of a marketing campaign in the industry. He went on to head up client service for the company, spearheading several new initiatives (all of which are still used today, particularly Strategic Positioning Assessments) and developing relationships with each studio. In late 2001 he joined the emerging marketing research and consulting company OTX to start their entertainment division, recognizing their vision for innovating both research and audience assessment. As President of the Worldwide Motion Picture Group at OTX, Vincent heads up an experienced team of researchers and marketing consultants, overseeing all worldwide theatrical ad testing/marketing strategy-assessment, script assessment, screenings and qualitative projects. His team currently runs roughly 70% of all industry screenings. He also continues to manage both domestic and international theatrical tracking. His counsel on film development and marketing is now one of the most heavily sought after and valued in our industry today.

	KEYNOTE Joanne N. Burns EVP, Marketing, Research and New Media Fox Television As EVP, Marketing, Research & New Media Joanne Burns helps to set the strategic course for 20th Television, specifically in the realm of all-digital platforms. Among the recent shows Joanne has been associated with are the off-net launches of Family Guy, American Dad, Glee, Modern Family and How I Met Your Mother, along with the on-going support of 20th’s long running and successful court shows, Divorce Court and Judge Alex as well as two games shows, Are You Smarter Than a 5th Grader and Don’t Forget the Lyrics. Joanne’s responsibilities span sales, marketing, publicity, programming and finance for 20th TV’s 19 shows in the areas of research, marketing strategy, and business planning and digital growth. The other hat Joanne currently wears is that of MyNetworkTV where she helped steward its launch four years ago and subsequent redirected program strategy. For MyNetworkTV Joanne heads up research, guiding program acquisition and scheduling, marketing, publicity and finance, along with overseeing the network website and all related digital platforms. For the last three years Joanne has been an active member of Nielsen’s CRE (Council for Research Excellence) as one of the lead members on the Media Consumption and Engagement committee, which just released the comprehensive VCM study (Video Consumer Mapping.) In 2007 Media Week voted Joanne one of the entertainment industry’s “Top 50 Most Indispensable Executives.” Her previous affiliations include Buena Vista, Nielsen, Eyemark/CBS, LBS and Westinghouse/Group W Television.

	KEYNOTE Christopher T. Carey EVP, Worldwide Technical Operations Paramount Pictures Chris Carey is the Executive Vice President of Worldwide Technical Operations for Paramount Pictures. Chris is responsible for all technology initiatives throughout Paramount Pictures. This includes centralizing and updating all operations for the studio’s archives, restoration and preservation programs, the mastering and distribution fulfillment services, as well as Paramount’s on-lot post production facilities. He is the key Paramount executive partnering with Technicolor to manage the new state-of-the–art-post-production sound facility making the Studios at Paramount a full service post production destination. Before joining Paramount, Chris was the Chief Marketing and Technology Officer for Technicolor and led a production infrastructure consolidation project to increase efficiency thru the centralization of data centers, digital media storage/archival, production networks, and video processing/encoding, as well leading Technicolor’s technology strategies across all of its’ lines of business.

	Christopher Coppola President Christopher R. Coppola Productions

	Owais Farooqui Managing Director of North America, King.com Owais is the Managing Director of North America for King.com, where he manages initiatives surrounding the leading provider of social games’ marketing, strategy and partnerships in the region. He works with the company to maintain its proven track record of delivering successful social, competitive and pastime gaming experiences to millions of people across the globe. Owais has more than a decade of experience in business development and marketing and is responsible for King.com’s groundbreaking partnerships with NBC, CBS, Yahoo!, Real Networks, and Lifetime, enabling the major media networks to extend interactivity and entertainment to consumers. Prior to King.com, Owais was Senior Director of Marketing at Knowledge Adventure, the leader in adventure-based 3D virtual worlds for kids, and Senior Director of Marketing at Academy123, which was acquired by Discovery Communications. He has spoken at leading trade and consumer conferences including SXSW Interactive, Casual Connect and NY Games Conference. Owais is also a regular contributor and advisor to the Casual Games Association. Owais received his Bachelors of Applied Sciences in Computer Engineering at the University of Toronto.

	David Gale EVP, New Media MTV Networks

	Andrew Goodman Director, Broadband Content AT&T Andrew is Director of Broadband Content for AT&T, where he is responsible for acquiring content and developing strategy for the company’s digital platforms, including online portals, mobile devices, and interactive applications. He is part of the company’s initiatives to expand AT&T’s U-verse IPTV product across multiple screens, coordinating with a range of technology and content partners to launch U-verse Online in 2009, U-verse Mobile in 2010, and explore emerging platforms for the future. Prior to joining AT&T, Andrew worked with the technology, media, and telecom practice of Deloitte Consulting and began his career working in film development for director Robert Zemeckis’s ImageMovers. Andrew received his MBA from Columbia University and a BA in Theater and Political Science from Amherst College.

	Evan Greene Chief Marketing Officer The Recording Academy As The Recording Academy’s Chief Marketing Officer, Greene is responsible for marketing, sponsorship, PR and digital strategy for the biggest brand in the history of music – the GRAMMY. Greene’s goals for this 50-year old icon are to enhance promotion of the GRAMMY telecast, expand brand reach and consistency, strengthen presence throughout the year, establish dynamic partnerships and increase revenue. With extensive experience in advertising, branding, corporate identity, and promotions, Greene has been building partnerships and developing innovative marketing solutions for many years, and intends to ensure that The Academy remains at the forefront today, tomorrow and well into the future. Greene and his team have built world-class alliances, including engaging TBWA/Chiat/Day as The Academy’s first-ever Agency of Record, as well as solidifying relationships with many of today’s leading brands. Under Greene’s leadership, The Academy has re-positioned the GRAMMY brand in the marketplace, tripled marketing-based revenue, developed the GRAMMY’s first brand image campaign, entered the live music space with GRAMMY-branded LIVE music tours, launched a dynamic social media strategy and earned its first marketing awards, including PRO, Reggie and Webby Awards.

	John Griffin Senior Marketing Director, Consumer Electronics Dolby Laboratories As Director of Dolby Laboratories’ Connected Electronics business, John Griffin oversees the management and marketing of Dolby’s CE product portfolio. He works with a wide range of Dolby customers and partners on home theatre, online, Blu-ray, and connected entertainment products and services. Previously, Mr. Griffin served as Dolby's Director of Games marketing. Mr. Griffin earned a bachelor’s degree in philosophy from the University of Illinois at Urbana- Champaign.

	Rob Hummel President Legend 3D

	Ben Ilfeld Co-Founder and COO The Sacramento Press Ben Ilfeld co-founded The Sacramento Press and formed a hyperlocal media coalition called Sacramento Local Online Advertising Network (SLOAN). Ben focuses on operations and sets the vision and operational processes for the online media outlet. Ben defines the business and technology road map for the organization and works to continually refine the “hyperlocal” model to reclaim community. He also develops and implements processes to recruit new writers. Prior to his current position, Ben founded No Snakes Agency and managed Brooklyn-based rapper/producer P.Casso. He previously interned with California State Assembly Member Darrel Steinberg, who is now Senate President pro tem. Ben also grew up in Sacramento and graduated from The University of Rochester with a B.A. in Economics and Political Science.

	Zach James Co-Founder MovieClips.com

	Dax Kimbrough Director of Brand Partnerships EMI Music / Capitol Records Dax Kimbrough is the Director of Brand Partnerships at EMI Music / Capitol Records in Los Angeles, where he is responsible for designing custom marketing solutions for brands looking to connect to consumers through music. Dax and his team have worked with such notable brands as State Farm, American Express, Baskin-Robbins, Kohls, and most recently EMI’s global digital music program with lotteries around the world. Prior to his current role, he served as Sr. Director of Sales for Universal Music, and later in licensing for EMI Music where he was responsible for modernizing the image of the legendary Dean Martin. Dax brings over 17 years of experience in marketing music content through digital, mobile, social networking, onsite and street team marketing, radio, television, and artist integrations.

	Andy Kleinman Playdom

	Ed Lee Business Development/Content Partnerships Roku, Inc.

	Phil Lelyveld Program Manager Consumer 3D Experience Lab Philip Lelyveld is an Entertainment Technology Strategist and the founding Program Manager of the Consumer 3D Experience Lab at the USC School of Cinematic Art’s Entertainment Technology Center. His current work focuses on the art, technology, business and health aspects of stereoscopic 3D in the home, on personal devices, in public spaces, in advertising, and in theatres. Prior to this he evaluated business opportunities for the post production industry, developed a proposal for ‘The Future of Museums in the Digital Age,’ and spent 10 years working on the technical, legal, and business issues associated with the production, distribution, and monetization of digital content and services as a vice president in Disney’s corporate New Technology and New Media strategy group. Phil has degrees from UCLA (MBA), Stanford (MS Geophysics), and Tufts (BS Engineering). He is a frequent interview subject, panelist, and speaker at media- related events, including the Sundance Film Festival, 3D Entertainment Summit, Dutch Media Hub, Seoul Digital Forum, Digital Policy Summit, NAB, Digital Hollywood, E3, and the TeleManagement Forum. phil@reelword.com

	Brent Lowe Senior Qualitative Research Analyst Frank N. Magid Associates Brent Lowe is a Senior Qualitative Research Analyst for Frank N. Magid Associates in the television, entertainment, video game and multi-media spaces. Brent has worked extensively with cable channels and first run syndicators around testing key programming issues and marketing strategies. His work includes diagnostic work on cable originals and marketing for off-net and first run syndication. Brent’s video game projects have included testing for top game companies like SCEA, Electronic Arts, Ubisoft, 2K and Lucas Arts. Additionally, Brent's expertise centers on brand and concept development. Brent previously worked for Nielsen Entertainment and National Research Group (NRG) where he conducted hundreds of qualitative research projects for major movie and television studios. Other research projects have included studies for Fortune 500 companies and non-profits. Brent is a member of the Qualitative Research Consultants Association and holds a Bachelor of Fine Arts degree in Film and Drama from Carnegie Mellon University

	Evan Lowenstein Founder and CEO StageIt Evan Lowenstein launched StageIt in Fall 2010 with the goal of creating a web-based platform that would empower artists to deliver and monetize interactive live experiences. While overseeing all aspects of this groundbreaking company as CEO, Lowenstein relies on his nearly 20 years of experience in the music industry as a recording artist, award-winning writer and executive. Most recently, Lowenstein founded and served as President of HookUp Feed, a premier social networking and mobile marketing company whose clients include The Coffee Bean & Tea Leaf, American Airlines, Domino’s Pizza and Cold Stone Creamery. Lowenstein still remains involved with the company as a senior advisor. Previously, he hosted USA Network’s Character Road Trip, a weekly series providing viewers with a peek into the greatest "characters" the country has to offer. Lowenstein was also a recording and touring artist with pop/rock band Evan and Jaron who scored three Top 40 hits, including the Top 10 song Crazy For This Girl.

	Kyle McDoniel VP, Business Development, Strategy and Operations Fox Sports Interactive Media

	Mark Meyers Vice President, North American Production Disney Interactive Studios

	David Putnam Senior Director, Products & Manager, Search Volume Initiatives Yahoo!

	Pam Schechter Vice President, Business Affairs, Digital and Cable Entertainment NBC Universal

	Stephan Shelanski Executive Vice President, Programming Starz Entertainment

	Adrian Sexton Co-Founder & CEO New Medici LLC Adrian Sexton is Co-Founder & CEO of New Medici LLC, a media strategy + lifestyle innovation network. As former digital head of two media companies, Lionsgate and Participant Media, and co-founding partner of TAG Strategic consultancy, Sexton brings a hybrid background in operational digital strategy, business planning, social and strategic marketing and distribution. Sexton and his team’s passion is building audiences and platforms in untapped areas across digital and traditional platforms. New Medici clients include digital studios, video portals, live event and branded entertainment agencies, social media applications and DIY platforms, and film distributors.

	Robert Speiser Global Digital Marketing CBS Films

	Michael Stroud Co-Founder iHollywood Forum Michael is CEO of iHollywood Forum, a leading producer of digital media events and summits. He also worked as a professional business journalist for 25 years, covering digital media for Wired.com, Hollywood for Bloomberg News, technology for Investor's Business Daily, and television for Broadcasting and Cable. His articles have appeared in the New York Times, San Jose Mercury News, Los Angeles Times, Asian Wall Street Journal and many other publications.. He received a BA in Asian Studies from UC Berkeley in 1981, and did graduate work in Mandarin Chinese. He lived in Asia for three years, where he started his journalism career. You can reach Michael at michael@ihollywoodforum.com

	Larry Tanz President Vuguru

	Andrew Wallenstein Senior Editor PaidContent Andrew Wallenstein is senior editor at PaidContent, based in Los Angeles where he covers the digital entertainment business. Wallenstein joined the company in October 2010 after eight years at The Hollywood Reporter, where as editor of digital media he oversaw editorial operations of the publication's website while writing on a wide range of entertainment-industry issues. For the past six years, he has served as a frequent commentator on media issues for National Public Radio. He was also co-host of the TV Guide Network primetime series "Square Off" in 2006-07. Andy has also written for The New York Times (NYSE: NYT), Boston Globe and BusinessWeek.

	Steve Woolf West Coast Director of Content Development Blip.TV Steve manages West Coast operations for blip.tv's content team, and has been working in online media for over a decade as a writer, producer, and technologist. He is living proof that building a sustainable independent show is a great way to circumvent the gatekeepers and realize your ambitions and personal vision. As a two-time Webby Award winner and four-time nominee for Epic Fu, Steve co-created, writes, directs, and produces the pioneering independent web show about emerging global culture that has become one of the most well-known shows on the Internet. He was also honored with two Streamy Awards and three nominations for his work on that show.

	Evan Young Senior Director of Product Marketing TiVo Inc. Evan Young is Senior Director of Product Marketing at TiVo Inc., where he is responsible for overseeing broadband content, applications and interactive advertising. He has extensive experience in broadcast, broadband, and consumer services, and has edited books on digital video recording and digital home audio recording and production. Evan has an MBA from Stanford University and a BA from Harvard University. While at Stanford, Evan was the founder of "The Future of Entertainment", an annual business and technology conference about media convergence.

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