Rising Above the Marketing Noise

Marketing to increase immediate eyeballs and grow brands long-term, are they no longer mutually exclusive? From studios to startups to mainstream brands, a debate on delivering media interest, differentiating product and transcending the social media noise.

• Chris Di Cesare, Chief Marketing Officer, YouTube
• Andrew Lin, Digital Marketing, Miramax Films
• Joerg Bachmaier, SVP, Digital Media & Business Development, Endemol USA
• Jason George, CEO, Telescope Inc.
• Moderator: Adrian Sexton, CEO, New Medici

10:00 AM-
10:30 AM

The monopoly cable, IPTV and satellite providers have had on the distribution of television content is crumbling in the face of online challenges from Internet-based distributors such as Boxee, ZillionTV and YouTube. The speakers will explore how these conflicts will be resolved.

• Avner Ronen, CEO and Co-Founder, Boxee
• Mitchell Berman, CEO and Co-Founder, ZillionTV
• Anthony Soohoo, SVP & General Manager, Entertainment & Lifestyle, CBS Interactive
• Richard Bullwinkle, Chief Evangelist, Rovi Corp.
• Drew Baldwin, Co-Founder, Tubefilter
  

1:00 PM-
2:00 PM

Digital distribution is fueling a range of technologies and trends that are disrupting the traditional game business on the consoles and the PC. This panel of executives and technologists are leaders in the charge into new territories and will debate coming opportunities in the space.

• Louis Castle, Cofounder Westwood studios, Former Vice President Creative Development, Electronic Arts Los Angeles
• Greg Johnson, SVP, Executive Creative Director & Head of Digital, William Morris Endeavor
• Nim Kim, Director, Nexon
• Moderator: Christopher Swain, Director, USC Games Institute

The turmoil in the news business could be seen as the opening salvo in one of the biggest revolutions in human history -- the movement from paper to an all-digital reading environment for books, newspapers, periodicals and all documents. Is this the future? Can traditional brands survive in this environment?

Meredith Artley, Executive Editor, Online Los Angeles Times
Om Malik, Founder and Senior Writer, GigaOm Network

Cinema: Toward a Digital Paradigm

For film to become truly digital, filmmakers must reexamine the creative process, create new paradigms for distribution and intellectual property protection and allow audiences to interact with -- and even help create -- cinematic content. Each speaker is taking moviemaking and distribution in dramatic new directions.

• Yair Landau, CEO and Founder, Mass Animation
• Curt Marvis, President, Digital Media, Lionsgate
• David Gale, EVP, New Media, MTV Films
• Moderator: Suzanne Stefanac, Director, AFI Digital Content Lab

The economic downturn has dampened some investment activity, but investors still have plenty of cash and are fishing for bargains. Our panel explores how that's affecting the digital media sector. Panel is followed by presentations by select digital media startups.

• Neal Hansch, Principal, Rustic Canyon Partners
• Rick Gibson, Founder, Hot Ventures
• Jeff Lee, Associate, Mission Ventures
• David Blumberg, Managing Partner, Blumberg Capital
• Moderator: Scott Sangster, Tech Coast Angels