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9:00 AM -
9:50 AM |
Unconventional Marketing Wisdom
The economics of online and mobile marketing campaigns for Hollywood content are
compelling. For a fraction of the cost of traditional ad buys, a successful strategy can
build highly engaged consumers who eagerly recruit their friends. A panel of experts
explores the options.
David Putnam, Senior Director, Products & Manager, Search Volume Initiatives, Yahoo!
Vincent Bruzzese,
President, Worldwide Motion Picture Group, Ipsos OTX MediaCT
Moderator: Michael Stroud, Co-Founder, iHollywood Forum
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10:00 AM -
10:30 AM |
Keynote
Joanne Burns,
EVP, Marketing, Research and New Media
Fox Television
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10:40 AM -
11:30 AM |
Television in Transition
Connected TV, TV Everywhere, 3D, Google TV, Roku, Netflix, webisodes, Hulu, on-
demand, narrowcasting – the television business is being roiled by the biggest technology
shifts since its invention. What’ s the best strategy to survive and flourish in such
uncertain times?
Andrew Goodman,
Director, Broadband Content,AT&T
Kyle McDoniel, VP, Business Development, Strategy and Operations, Fox Sports Interactive Media
Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC Universal
Evan Young, Senior Director of Product Marketing, TiVo Inc.
Stephan Shelanski, Executive Vice President, Programming, Starz Entertainment
Moderator: Michael Stroud, Co-Founder, iHollywood Forum |
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11:40 AM -
12:30 PM |
The Prime-Time Web
Web series have garnered only a fraction of the numbers of hit TV shows, but sites like
Vuguru, blip.tv, revision3 and twit.tv aim to change that fast. Direct connections to TV
sets via Roku, Logitech Revue and other emerging boxes could be the missing link that
finally propels webisodes to profitability.
David Gale, EVP, New Media, MTV Networks
Steve Woolf,
West Coast Director of Content Development, Blip.TV
Ed Lee, Business Development/Content Partnerships, Roku, Inc.
Larry Tanz, President, Vuguru
Michael C. Aragon,
VP and GM, Global Digital Video Distribution
and Operations, Sony Network Entertainment Inc.
Rajiv Bansal, Senior Product Marketing Manager, Logitech, Logitech
Moderator: Andrew Wallenstein, Senior Editor, PaidContent |
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12:30 PM - 1:30 PM |
Lunch |
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1:30 PM - 2:00 PM |
Keynote
Christopher T. Carey,
EVP, Worldwide Technical Operations, Paramount Pictures |
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2:10 PM - 3:10 PM |
The Life of a Movie
Like television, movie-making is being transformed by technology. But many of the
issues are different: 3D has proved its initial popularity and profitability but not its
long-term staying power; on-demand and streaming options have yet to counterbalance
declining DVD sales; broadband piracy is on the rise; and visual effects-laden films are
shifting the balance of power from stars to producers. What’ s the net-net for the movie
business?
Robert Speiser,
Global Digital Marketing, CBS Films
Phil Lelyveld, Program Manager, Consumer 3D Experience Lab, Entertainment Technology Center at USC
John Griffin, Senior Marketing Director, Consumer Electronics, Dolby Laboratories
Zach James, Co-Founder, MovieClips.com
Christopher Coppola, President, Christopher R. Coppola Productions
Moderator: Adrian Sexton,
Co-Founder & CEO, New Medici LLC |
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3:20 PM - 3:50 PM |
Outside the Music Box
Through the dust of crashing music sales, the glimmers of new business models can
be seen in all-you-can-eat plans, proposals for mandatory licensing fees, pre-loaded
consumer devices and other ideas the music business would have rejected out of hand a
few years ago. Is the time finally right for these discussions, or must the business watch
its revenue be halved again by piracy before it gets relief?
Evan Greene, Chief Marketing Officer, The Recording Academy
Dax Kimbrough, Director, Brand Partnerships, EMI Music/Capitol Records
Evan Lowenstein, Founder and CEO, StageIt
Moderator: Michael Stroud, Co-Founder, iHollywood Forum |
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4:00 PM - 4:30 PM |
The Future of Social Games
The rise of companies like Zynga, Playfish, Facebook and Digital Chocolate is transforming consumers’ relationship with gaming, reestablishing computers as a primary destination for gaming and highlighting the growing role of mobile platforms. What are the implications for console games? Where does Hollywood fit in?
Mark Meyers, Vice President, North American Production, Disney Interactive Studios
Andy Kleinman, Playdom
Owais Farooqui, Managing Director of North America, King.com
Moderator: Michael Stroud, Co-Founder, iHollywood Forum |
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4:40 PM - 5:00 PM |
Newspapers or Newspads?
What once seemed far in the future now seems much closer at hand: The news and
publishing businesses are migrating to the electronic realm. Initial predictions have been
dire as media executives are fired and revenue plummets. But simultaneously, online
outlets like AOL are hiring hiring hundreds of journalists. iPads have proven that millions of people are eager to read on tablets. And long-term, might the businesses not prosper as
expensive paper publishing operations are dismantled and distribution costs move toward
zero?
Matthew Belloni, News Editor, The Hollywood Reporter
Ben Ilfeld, Co-Founder and COO, The Sacramento Press
Moderator: Michael Stroud, Co-Founder, iHollywood Forum |
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5:00 PM - 7:00 PM |
Cocktail Reception and Holiday Party |
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| Keynote Speakers: |
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Joanne Burns
EVP, Marketing, Research and
New Media
Fox Television
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Christopher T. Carey
EVP, Worldwide Technical Operations Paramount Pictures |
| Other Speakers Include: |
Michael C. Aragon
VP and GM, Global Digital
Video Distribution and Operations
Sony Network Entertainment Inc. |
Rajiv Bansal
Senior Product Marketing Manager
Logitech |
Matthew Belloni
News Editor
The Hollywood Reporter |
Vincent Bruzzese
President, Worldwide Motion Picture Group
Ipsos OTX MediaCT |
Christopher Coppola
President
Christopher R. Coppola Productions |
Owais Farroqui
Managing Director of North America
King.com |
David Gale
EVP, New Media
MTV Networks |
Andrew Goodman
Director, Broadband Content
AT&T |
Ben Ilfeld
Co-Founder and COO
The Sacramento Press |
Rob Hummel
President
Legend 3D |
Dax Kimbrough
Director of Brand Partnerships
EMI Music / Capitol Records |
Ed Lee
Business Development/Content Partnerships
Roku, Inc. |
Brent Lowe
Senior Qualitative Research Analyst
Frank N. Magid Associates |
Kyle McDoniel
VP, Business Development,
Strategy and Operations
Fox Sports Interactive Media |
David Putnam
Senior Director, Products &
Manager, Search Volume Initiatives
Yahoo! |
Adrian Sexton
Co-Founder & CEO
New Medici LLC |
Robert Speiser
Global Digital Marketing
CBS Films |
Larry Tanz
President
Vuguru |
Andrew Wallenstein
Senior Editor
PaidContent |
Steve Woolf
West Coast Director of Content Development
Blip.TV |
Evan Young
Senior Director of Product Marketing
TiVo Inc. |
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