June 9, 2008 |
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8:15 - 9:00 |
Registration and Continental Breakfast |
9:00 - 9:15 |
Opening Remarks: Michael Stroud, CEO, iHollywood Forum |
9:15 - 10:00 |
Reaching the Broadband Video Consumer New findings about the online video 3.0 audience and advertising effectively to them in long-form network programs, short-form serials on social networks, user-generated content and other emerging media. Leslie Darling, VP, comScore Jarvis Mak, VP, Director of Research, Media Contacts |
10:00 - 10:45 |
Keynote: Social Networking and the Transformation of Web Marketing Charlene Li, Principal Analyst, Forrester Research; Co-Author, Groundswell |
10:45 - 11:35 |
How Social Networks Help – and Hurt -- Hollywood MySpace and other social network sites have helped build fan bases for many recording artists, movies and TV shows -- from Amy Winehouse to Cloverfield. But do they accelerate illegal file-sharing and the flight of young consumers away from traditional media to the Internet? Gerardo Capiel, CEO and Founder, Gydget Dan Moore, Group Market Manager, Crossfader David Hyman, Founder and CEO, MOG.com Moderator: Michael Stroud, CEO, iHollywood Forum Feature Presentation: Splashcast |
11:35 - 12:00 |
Networking Break |
| BREAKOUT SESSIONS | |
12:00 - 12:50 |
Hollywood’s Online Video Gambit The Writer’s Strike highlighted how seriously Hollywood takes the potential of online video. The explosive growth new video distribution networks and the massive investments of media giants like Fox and Paramount seem to suggest a huge consumer market for online video – and soon mobile video. But does that market exist? And can it be monetized? York Baur, Executive Vice President of Corporate Development, Zango Ken Wirt, Vice President of Consumer Marketing, Cisco Sandy Grushow, President, Filmaka & Former Chief of Fox TV Moderator: Bill Sanders, President, Pervasive Media |
12:00 - 12:50 |
Mobile Music and Content Outlook A new report by Juniper Research predicts that mobile music revenue will hit $17.5 billion by 2012, driven by full-track downloads and rental services. But ringtone sales will start a steep decline as consumers increasingly refuse to pay high rates. Text messaging his risen dramatically in the U.S., and ringtones remain a money maker for U.S. carriers But other data and content applications on mobile phones represent only a tiny fraction of carriers voice-dominated revenue What is future of mobile content? Brad Duea, President, Napster Anu Kirk, Senior Director of Product Management, Real Networks Matt Fitz-Henry, Director, New Media, Walt Disney Records Keith Bernstein, Chief Executive Officer, Royalty Review Council Moderator: Michael Stroud, CEO, iHollywood Forum |
12:50-1:45 |
Lunch and showcase. Exhibit floor open.
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1:45-2:15 |
Keynote: Marshall Herskovitz, President, Producers Guild of America & Founder of Quarterlife.com |
| BREAKOUT SESSIONS | |
| 2:15 - 3:00 | VOD: Now Content, Not Technology, is the Problem Video-on-Demand has been about to arrive for 20 years. Apple’s new download service is the most high-profile attempt yet to kick-start the business. It won’t work unless studios make enough content available at a reasonable price to convince consumers not to go to their video store. Ken Papagan, President & Chief Strategy Officer, Rentrak Corp. Patrick Cossen, Vice president of Marketing, VUDU Henry Wong, CEO and Founder, Zipidee Michele Edelman, Vice President of Marketing, Warner Bros. Digital Distribution, Warner Home Entertainment Group Yoav Tzryua, EVP & CMO, Exent Technologies Pete Kocks, AOL Video Moderator: Chris Albrecht, NewTeeVee |
2:15 - 3:00 |
Big Brands Bet on New Media The percentage of ad dollars allocated for online and mobile advertisement continues to eat into traditional TV and print advertising. What are the big brands buying, what’s working, and what’s not? What are successful examples of cross platform advertising case studies? Hamet Watt, Founder & Chairman, NextMedium Lori H. Schwartz, SVP Director of Emerging Media, IPG Emerging Media Lab Jamie Shortill, Senior Director - Corporate, William Morris Agency Brian Dunn, Chief Executive Officer, Brickfish, Inc. Moderator: Andrew Wallensein, Deputy Editor, The Hollywood Reporter |
| 3:00 - 3:30 | Keynote: The Kids Are Alright: Moving Toward a Community Driven Entertainment Economy The music industry is in flux. The music business in some ways is contracting, but the experience of music is expanding. There is more music circulating than ever before, and in a lot of cases it’s coming from outside the official channels. As the Internet grows, it’s more difficult to find music, and the power of filters have never been stronger or more important. In this keynote, Stephenson will examine the changing face of the music business and demonstrate how the future of the industry now lies in the hands of the fans, and what industry leaders need to do about it Chris Stephenson, General Manager of Global Marketing, Zune, Microsoft Corp. |
3:30 - 3:50 |
Networking Break
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3:50 - 4:20 |
Fireside Chat: Yahoo!, Inc.
Karin Gilford, General Manager, Yahoo! Entertainment and Lifestyle, Yahoo!, Inc. |
| 4:30 - 5:30
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Demo and Venture Forum The most promising young companies demo their products and seek funding. Judges: Maha Ibrahim, Managing Director, Canaan Partners Joe Jasin, Vice President \ Corporate Development, SK Telecom International Derek Norton, Founder and Managing Partner, Watertower Group Jake Zim, COO, Safran Digital Group Presenters: CoLours TV, Mavric Media, WhiteNoise Systems, xtra-normal., IMAGE |
5:30 - 6:00 |
Keynote: Thomas Gewecke, President, Warner Bros. Digital Distribution |
6:00 - 7:00 |
Cocktail Reception |
| Day 2 | June 10, 2008 | |
9:00 - 9:30 |
Registration |
9:30 - 10:20 |
The Search For Relevancy Google controls about 65% of the search market, and Yahoo! accounts for most of the rest. How can smaller players like Ask.com and AOL maintain their relevancy? Leslie Kues, Senior Director, FAST, A Microsoft® Subsidiary John Bryan, Vice President of Business Develoment, StumbleUpon.com Chase Norlin, CEO, Pixsy Moderator: Colin Gillis, Internet Equity Research Analyst, Cannaccord Adams |
10:20 -10:50 |
Effective Email Marketing for Media and Entertainment Companies Topics include list-building best practices, deliverability, in-house vs. outsource, and special considerations for media and entertainment companies. Jared Reitzen, CEO, Mobilestorm |
10:50 -11:45 |
Global consumer digital media trends Donna Wallace, VP, Ipsos Media CT (Media, Entertainment, & Technology), Ipsos Insight |
11:45 - 12:45 |
On Device Portals: A New Mobile Content Solution? On Device Portals are becoming more and more prevalent as an alternative solution for mobile innovators seeking to reach a direct audience. Everything from text messaging to mobile marketing and advertising, location based services, and simple mobile content delivery have some integration with ODP’s today and applications are increasing quarterly. Bob Bilbruck, Managing Director of Mobiletain & Founder of the On Device Portal Consortium |
12:45 |
Conference Ends |
| SPEAKERS |
Keynote |
Keynote Producers Guild of America Marshall Herskovitz President & Founder of Quarterlife.com |
Keynote Zune, Microsoft Corp. Chris Stephenson General Manager of Global Marketing |
Keynote Warner Bros. Digital Distribution Thomas Gewecke President |
Keynote Yahoo!, Inc. Karin Gilford GM, Yahoo! Entertainment and Lifestyle |
Brickfish, Inc. Brian Dunn CEO |
Canaccord Adams Colin Gillis Internet Equity Research Analyst |
FAST, A Microsoft® Subsidiary Leslie Kues Senior Director |
Gydget Gerardo Capiel CEO and Founder |
Media Contacts Jarvis Mak VP, US Director of Research & Insight |
MOG.com David Hyman Founder and CEO |
Napster Brad Duea President |
NextMedium Hamet Watt President |
Pervasive Media Bill Sanders Founder & Chairman |
Pixsy Chase Norlin CEO |
Real Networks Anu Kirk General Manager Rhapsody Music Service |
Rentrak Corp. Ken Papagan President & Chief Strategy Officer |
Royalty Review Council Keith Bernstein Chief Executive Officer |
| SplashCast MediaMichael Berkley CEO |
Technicolor Lance Ware CTO |
The Hollywood Reporter Andrew Wallenstein Deputy Editor |
VUDU Patrick Cossen Vice President of Marketing |
Walt Disney Records Matt Fitz-Henry Director, New Media |
William Morris Agency Jamie Shortill Senior Director - Corporate |
Zango York Baur Executive Vice President of Corporate Development |
Zipidee Henry Wong CEO and Founder |
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