Ad Budgets Are Down. Learn How You Can Thrive.

Challenging times have a silver lining. Brands, agencies and media companies – eager to make up for lost revenue – are far more open to considering new ways to stretch their advertising dollars and impact the largest number of consumers. The Advertising Innovations Summit explores how your business can benefit from that thinking.

Jointly produced by iHollywood Forum and NAB, AIS is dedicated to the bleeding edge in online, mobile, time-shifted advertising, search, integrated advertising and the other emerging advertising technologies that are transforming traditional advertising. The agenda is focused on the state-of-the-art, not pie-in-the-sky. In a recession, no one has time for prognostications.

Solutions, Not Hype

So you’ll hear real stories about how top brands are retooling their advertising strategies, and how media powerhouses like CBS, ABC, Fox, Comcast, Verizon, Turner, Time Warner Cable and ESPN are helping them reach your goals. We’ll zero in on specific industry segments – from sports and news to the role of brands in creating the next generation of dramas and comedies. Analysis from thought leaders like Accenture will help you tie it all together.

Throughout the day, you’ll watch case studies and demos designed to give you concrete ideas to take back to your own company. Plus, we’ll bring in a live focus group of consumers who will take your questions and explain what advertising works for them -- and what doesn’t.

We’ll bring you into the discussion, with chances to network and meet speakers during coffee breaks, lunch and a cocktail reception. During lunch, you’ll participate in a unique “Meet the Experts” session, when we divide into tables and discuss our individual advertising issues in greater detail.

A Packed Agenda

Here’s some of what we’ll discuss:

• Reimagining TV Advertising
• Top Ad Trends to Watch
• Sports and News Advertising: A New Game
• The Billion Dollar Question: How Will Online Ads Make Money?
• Brands as Content Creators
• Marketing in a Time-Shifted World
• And Now a Word from Google: The Role of Paid Search
• Mobile Marketing: Ads on the Go
• Embracing Fragmentation
• Investment Opportunities for Emerging Ad Platforms
• Marketing for Interactive Television

Who Should Attend?

• Brands
• Broadcasters
• Cable
• Satellite
• IPTV and iTV
• Ad Agencies and Buyers
• Marketers
• PR
• Media companies
• Internet
• Mobile
• Interactive games
• Technology providers
• Producers and Directors

Maximize Your Investment: Sponsor
By sponsoring, you gain direct access to everyone attending AIS. Sponsors benefits include presenting to the audience, case studies, attendee and press lists, panel participation, signage and presence in web, email, literature and on-site promotion. Please call (310) 736-1557 or email Michael Naughton at mnaughton@ihollywoodforum.com for more information.